Transcript Marketing Trends - City of Manassas

Marie Boltersdorf
 Airport Administrative
Coordinator
 University of Mary Washington
 Bachelor’s in Business Marketing
and Administration
 Look for Marie Matisans after
October 15th!
Marketing Trends
 App Indexing – Going Mobile
 Digital Benchmarking Tools

http://www.smartinsights.com/howgood/
 Polishing Search Criteria
 Aiming for key words
that are bringing
customers
 Yext.com
Smartinsights.com “Marketing Trends for 2016 – Will we be in a post-digital era?”
Forbes Magazine “The Top 7 Online Marketing Trends That Will Dominate 2016”
Marketing Trends
 Marketing Automation
 20% Leading Commercial
Impact
 Scheduled Auto-Email
Blasts and Social Media
Postings
 Simplified Ads
 Video Ads
Marketing Options For
Airport Businesses
 Geo-targeted Marketing and Deals
 Event Promotions
 Marketing Plan Annual Evaluations
Marketing Options For
Airport Businesses
 Comparing with Competition
 Building Partner Relationships
 Social Media
 Personalized Interaction
with Customers
 Response security and
Key word monitoring
Website Plans
 New look with the City of Manassas
Website
 Launched March 17th
 Linking Social Media
 Mobile Access
 Press Page for all airport news
Social Media Plans
 LinkedIn, Facebook and Twitter
 Use tags/ hash tags to catch more customers
looking for information
 Search Criteria
 Taking ownership of all information forms for
the Airport
 Honing down on what key words attract our
customers
Social Media Plans
 Share with us
 The Manassas Airport sends e-blasts every month and will
begin social media marketing in the near future
 Airport businesses would benefit greatly from sharing
achievements and events so that they may be included
in e-blasts and media.
5-Year Marketing Plan
 Target Audience
 Senior Passenger/C-Level Executives,
Corporate Flight Departments, Pilots
 Brochures and branding
 Business Jet Traveler magazine
 Business and Commercial Aviation magazine
 Elevator speech
“Manassas Regional Airport is located just 30 miles
from D.C. and caters to general aviation clients by
offering the freedom to fly on your own schedule with
the amenities you need, and without the hassles of a
commercial airport.”
5-Year Marketing Plan
 E-blasts and Newsletters
 TRAQpak
 Allows sharing flight data and eblasts of airport and community
events, geo-organization and
communication with customers
 Industry Tradeshows
 NBAA Schedule & Dispatcher
Conference
 Geo-fencing
 Market directly within a designated
target area
 Annual Market Results Evaluation
Goals and Objectives
 Property Lease and Sale
 Land
 Hangars
 Drawing in more businesses
 Lowering costs to tenants
 Basing aircraft
 Transient customers
Goals and Objectives
 Differentiation from Competitors
 Increase awareness and outlook of airport
 Reinforce what the airport and airport businesses
have to offer
Questions/Comments?
Marie Boltersdorf • (703) 361-1882 • [email protected]