Transcript - afcea.org - AFCEA International

Marketing and
Communications at AFCEA
Howard Wahlberg
Director of Marketing
[email protected]/703-631-6199
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• THANK YOU!
– AFCEA wouldn’t be AFCEA without you.
Your hard work, dedication, and
commitment are VERY much appreciated
by all!
– You give back to the profession, and
hopefully engage future leaders to give
back when they can;
• Jack Lemmon: “If the elevator takes you to the
top, you gotta send it back down for the next
guy.”
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• THANK YOU!
– Most AFCEANs interact a great deal with
THEIR CHAPTER.
• One thing I keep hearing about is the portability
of AFCEA membership—wherever a
government, military, or industry person winds
up, they can walk into their chapter and be
“home.”
• So let me repeat: THANK YOU
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Chapter Resources
Calendar Tool: preevent promotion
How Can We Work Together?
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How Can We Work Together?
• Weekly Digest: pre-event promotion
– The AFCEA Weekly Digest, sent to
all members each Friday, includes
association news and information,
event coverage and AFCEA
calendars and news.
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How Can We Work Together?
• SIGNAL
Connections: preevent promotion
– Sent on the 15th of
each month, delivers
news and provides
local, national and
international
coverage of
AFCEA's activities.
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How Can We Work Together?
• Chapter News in
SIGNAL
Magazine: Postevent re-cap
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From: Constant Contact
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Event Marketing Best Practices
From: Constant Contact
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Event Marketing Best Practices
Additional Information
• One thing we can’t do: Stand-Alone bulk
e-mails;
• Consider LinkedIn Advertising—highly
targeted, more so than Facebook;
• Overmailing and the Theory of Seven
Exposures in Different Channels
– Average decision time before delete
– Personalization
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From: MailChimp
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Additional Information
Again, THANKS!
I know this is a lot of information in a short
amount of time, but you can GO FORTH
AND RELIABLY ALTER BEHAVIOR (do
good marketing!)
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Questions
Howard Wahlberg
Director of Marketing
[email protected]/703-631-6199
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