Transcript What is E-mail Marketing?

Intro to
E-MAIL MARKETING
(Part 1 of 2)
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websites. design. marketing
403 S. Mission Dr., San Gabriel, CA 91776
What is E-mail Marketing?
DIGITAL VERSION OF A MAILER/FLYER
If you own a business, at some point, you have sent out an advertising flyer.
APPLICATION FOR B2B & B2C
Can be used for all businesses
whether it’s B2B or B2C; It can
be applied across the board.
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Why Is Email Marketing
Important?
COST EFFECTIVE & FLEXIBLE (TIMELY)
Cost of sending out a postcard is roughly $2.50 each. Let’s say you send out
1,000 postcards, it would have cost you $2,500. E-mail marketing is cost
effective (sometimes, free) and it won’t delay your timeline if you need it to
go out by a certain day/time.
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Why Is Email Marketing
Important?
BUILD BRAND AWARENESS & TRUST
• Utilizing email marketing as a way to share your knowledge is a
great way to build up trust.
• Consistency! Being consistent with sending out newsletters shows
your audience that you want to stay connected with them.
• Asking for permission – collecting emails the right way instead of
taking shortcuts such as buying email databases.
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Why Is Email Marketing
Important?
DRIVES SALES
• Utilizing customized messages can lead to a new potential client or sales!
• Loyal customers are also derived from successful email marketing; special
promotions and deals can help bring in more sales as well.
MEASURABLE
• You can track the statistics on
how many people opened your
newsletter, who clicked through
to your website, etc.
• The analytics can determine ways
to improve on your next
newsletter for better results.
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Why Is Email Marketing
Important?
IT’S LOW RISK TO START!
Before hiring a professional, you can try
a number of different tools that are
available for free!
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Tools (Free Tools)
MAILCHIMP
• Mailchimp has a free version.
• A major benefit is that Chinese
language is supported for email
headlines.
CONSTANT CONTACT
• Free trial version for 60 days.
• Advantage: Better Customer Support
and slightly better deliverability rate.
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Workshop
SURPRISING EMAIL MARKETING STATISTICS
• 91% of consumers check their email daily
• 66% of consumers have made a purchase online as a result of an email
marketing message
• 48% of emails are opened on mobile devices
• Email marketing has an ROI of 4,300%!
• 74% of consumers prefer to receive commercial communications via email
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Workshop
THE ANATOMY OF AN EMAIL HEADLINE
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Language that speaks to the audience
Clear and concise
Avoid ‘click-bait’ and Spam headlines
Action words
EMAIL HEADLINE EXAMPLES
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Workshop
EMAIL ELEMENTS
• Concise copy
• Include a call-to-action
• Link to your website
• Avoid making the email an image
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Upcoming Workshop
June 24th
E-MAIL MARKETING
(Part 2)
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