Transcript LSA RAN Presentation

ORSP
Communications Update
RAP, RAPid and Targeted
Communications
May 28, 2014
Communication
The ongoing problem we will always need to solve…
• Striking a balance between over communication and under communication.
Coping in an Information World
•
•
As recipients of numerous emails we know what it’s like to be inundated with information.
• We need to be able to digest an email quickly and decide if it’s relevant to our jobs.
As senders we need to be sensible about what we send.
• Messages need to be targeted and succinct.
Newsletters to Consolidate Messages
• The RAP
• (Research Administration Post)
• The Primary Newsletter
• The RAPid (Immediate Dispatch)
• Urgent Announcements
• The RAPid – Limited
• Calls for Intent to Submit
• Limited Submissions
Newsletters
• The RAP
• (Research Administration Post)
• The Primary Newsletter sent monthly
aggregates several articles into one send.
• The RAPid (Immediate Dispatch)
• Urgent Announcements are for those that
cannot wait for the monthly newsletter.
• The RAPid – Limited
• Calls for Intent to Submit
• Limited Submissions
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Sections of The RAP
The sections The RAP will typically feature are:
• Featured Article
•
Key news - e.g., OMB Guidance, new U-M
procedures
• Sponsor Updates
•
News about any agencies or sponsor policy
changes, e.g., NSF releases new GPG
• Staff Spotlight
•
Any features about any staff member or
team that you think deserves recognition
• Success Stories
• News about a project team
Best Practices & Updates
Any procedural information or guidance, tips & tricks
-- e.g., New IDC Rates, Tips & Tricks or how to
handle Concurrence Receipts
Events & Professional Development
e.g., RAN, SRA, AMA
Funding Opportunities
Limited Submissions
Select Funding Opportunities For funding opportunities that you think should be
features, provide Amount, Research Area,
Deadline and Landing Page
List Segments
• Over the years we have built communication lists on M-Community.
• Great start, and now we need to be even more targeted.
List Segmentation – Communications Strategy
By Sponsor
By Broad Research Area
By Dept, School, College or Institute
By Role or Position (Research Admin, Central
Offices, PI, Directors)
Overarching Research Community
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Frequently Asked Questions
What is happening to ORSP-Announce and the other M-Community groups?
• We are carefully and slowly transitioning our old M-Community email lists (such as ORSP-Announce, NIHGroup, NSF-Net and others) to MailChimp. We are excited as this means we can better target communications
to each group and not send unwanted information to audiences who don't need it.
I want to sign up for ORSP-Announce
• Use our new MailChimp Form. It's easy to use, and allows you to choose what type of information we will send
you. If you feel more comfortable you may still join ORSP-Announce (or the other lists) through a request on MCommunity but you won't get the choices.
I would like someone from ORSP to send a message to the ORSP-Announce group (or the NIH-group, or
other). How can I do that?
• We can do that for you. We are just using a different tool to conduct the send and we ultimately have a broader
audience to mail to and we can target the communications better too.
Do I have to do anything different now?
• No. We'll ensure that your original M-Community email preferences are saved as needed. Eventually we will
only manage the lists through MailChimp, but not without letting you know.
Submit Newsletter Ideas
• Questions, feedback or ideas?
• Contact [email protected]