Transcript Best WS: How the brand strategy can increase attractiveness of PT?

Best WS: How the brand strategy
can increase attractiveness of PT?
Mari Flink
Helsingin seudun liikenne -kuntayhtymä
How the brand strategy can increase
attractiveness of PT?
In this workshop we suggest that each of the participating PTA’s presents
some aspects of their marketing strategy focusing on these themes:
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How does the brand of PT add value for customers?
•
How do we raise the profile of PT to increase market shares?
•
How should we do employer branding – making PT an attractive employer
& improving public perception through our employees in social media?
•
Image of PT company in tendering processes/competition?
•
Sustainability/health image as sales argument for PT?
How the brand strategy can increase
attractiveness of PT?
•
17th of November 2016, 10:00 – 15:00
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Target group: People working with public transport marketing,
communication and customer experience
•
Host: HSL
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Contact person: Jarno Ekström, [email protected], phone:+ 358
40 140 8146
Program
10:00 – 10:15
Welcome to Helsinki short introduction
(Coffee will be served)
Mari Flink / Director of Marketing and
Communications at HSL
10:15 – 11:00
Mobility in the heart of the modern marketing
organization
Minna Miettinen / Director,
Marketing & e-commerce at VR Group
11:00 – 11:30
Customer centric service development can
make a change in the mind set of an organization
Jaakko Wäänänen / CEO at Hellon
service design agency
11:30 – 12:00
1. How does the brand of PT add value for
customers?
2. How do we raise the profile of PT to increase
market shares?
Annika Mørch Asté / Ruter
12:00 – 12:45
Lunch
12:45 – 13:15
Reflections inbetween brand and customer
experience
13:15 – 13:45
City presentation 30 min
13:45 – 14:00
Coffee break
14:15 – 14:45
City presentation 30 min
14:45 – 15:15
Summary and closing comments
Jarno Ekström / HSL