Transcript Trulia One Marketing Center

Trulia One & Elite
Product Overview
Trulia One Overview
Features & Benefits
Trulia One Elite Overview
Product Comparison
Questions
Launch Timeline
NAR
Announcement
November 2014
Beta Launch
December 2014
Larger-scale
launch
February 2015
Tulia One
Four Major Features
Universal Inbox
Contact Management
Instant Lead Alerts
Marketing Management
Manage All of Your Leads
• One system to manage ALL of your leads and contacts
• Integrated email, marketing center, and website with
insight
Know Who to Engage…
Work From Anywhere
Integrated Marketing Center
Easily Stay Top of Mind
Trulia One Marketing Center
• Listing Enabled Pieces not available
• Trulia One Branding on Designs
− Email and print materials will be Trulia & agent branded
− From address is @truliaone email address
• Campaigns
−
−
−
−
No custom campaigns
User cannot add step
No activities in campaigns
Can delete a future step
Trulia One Elite
Polished MLS Website with Insight
See Your Whole Database
Elite Extras
@
Elite Features Benefits
• Personalized Website: Linked to
your MLS to give you deep
consumer insights
• Premium Campaigns: Extensive
automated marketing solutions to
stay top-of-mind
• Success Training: Get elite
training to grow your skills and
close more deals
Elite Benefits
• Featured Listing: Get an ad-free
featured listing to market your
new listings
• Elite Badge: Stand out with an
Elite badge on your Trulia
profile
Elite Marketing Center
• Listing Enabled Pieces available
• Agent branding on marketing materials
• From Address is custom domain email address
• Campaigns
− Fully custom campaigns
− No activities built into campaigns
− User can add activity step
POP QUIZ: Basic vs. Elite
What features does
Trulia One have?
What features does Trulia
One Elite have?
How’d we do?
Features
Trulia
One
Trulia One
Elite
Instant mobile lead alerts
Free
X
X
$99/month
X
X
Print and email marketing campaigns
Basic
Premium
X
Cost
All online leads in one place
Personalized website with consumer
insights
Success coaching (Premium training)
Elite badge on your agent profile
One ad-free featured listing on Trulia
X
X
X
Questions?