Transcript Feed`N`Store - WordPress.com

The Feed ‘N’ Store
Dog and Cat Food Dispenser
Table of Contents
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Executive Summary
Product Conception
Domestic Forces
International Forces
SWOT Analysis
Sample Questions
Marketing Strategy
Product Conception
The Pet FeedNstore is made by durable plastic or
wooden material and feeder with two stainless steel bowls.
The bowls fit into a custom molded base that can be used for
dry or wet pet food. Easily adjust feeding height that goes up
to 5” to 15” by pulling up the base. The Product is easy to
clean and the bowls are made with rust resistant stainless
steel.
Conception
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Space saving, can use wall mounted design
Just pull the handle and the food comes out
Finally!
Store the food and make dispensing easy all in one
Large top lid for easy filling
No more messy scooping
It's the feeder that grows with your pets
Durable feeder stores up to 20 lbs. of dry food
Adjustable height from 8" to 12"
A three-liter bottle of water turns one bowl into a self-waterer
Feed’N’Store
Product Idea
 The Pet Feed’N’Store is a sleek and compact
alternative both feeder and container with the ability
of the food to be stacked confidently on the back of
the shelf. It permits storing with no mess, and is great
for both indoor and outdoor use.
 This adjustable feeder allows it to be used by
different sizes and kinds of pets and even
accompanying them as the animal grows.
Domestic Marketing Forces
 Competitive Forces – The competitors products in
our market simply do not stack up to the features of
the Feed’N’Store.
 Economic Forces – Selling our product in the United
States will be a great opportunity due to the large
purchasing power, many natural resources, and a high
and stable GDP.
 Political Forces – Our product does not have many
legal regulatory factors that we must follow.
Domestic Marketing Continued
 Legal Forces – Not much regulatory factors to follow
but we want to make sure that our product posses a
standard of quality to ensure safety.
 Technological Forces – The Internet, Social Media,
and electronic survey systems will be our main
source.
 Socio-cultural Forces – Younger generations are very
up to speed with technology and care for their pets
more than ever before, treating them as members of
the family.
International Marketing Strategy
Companies are entering increasingly to the international market. It is
essential to make significant adjustments to marketing strategies to
modify the differences in market forces.
The Doggie & Cattie Company believe that a successful international
marketing strategy requires a careful environmental analysis to
understand the needs of a Moroccan customer.
The
differences
in
economic,
competitive,
political,
legal
and
technological, and sociocultural forces can profoundly affect the
marketing strategies.
International Marketing Continued
Competitive and Economic Forces
Economic and competitive forces of the marketing
environment are tightly connected. Economic stability
dictates many of the marketing adjustment made abroad.
Competition and offering customers choices are essential
keys in global marketing
 The awareness of pet products and options such as the
disposable FeedNstore Moroccans will make Moroccans
willing to spend their income for a beneficial cause,
keeping the house and environment clean and neat.
International Marketing Continued
Political, Legal, and Regulatory Forces
 Political, legal, and regulatory forces of the marketing
environment are closely interrelated. Legislation is
enacted, legal decisions are interpreted by courts,
and regulatory agencies are created and operated, for
the most part, by elected or appointed officials.
Legislation and regulations reflect the current
political outlook.
International Marketing Continued
Technological and Socio-cultural Forces
 The internet is expensive, but we will be targeting
the upper middle class. Our company will contact
some TV stations to show our advertisement
commercial; we are looking to contact the 2M TV
which is the most viewed open channel, and Al
Jazeera Sports that is most popular pay-per-view
channel.
 Cultural Behavior differences affect marketing
negotiations and decision-making. Moroccan business
customs reflect a mix of Arabic and Mediterranean
influences, rather than Africans operate in a dynamic
and multifaceted social environment.
S.W.O.T. Analysis - Strengths
 Multiple abilities applicable to the product
 The Feed’N’Store is capable not only to store the pet
food but also to make dispensing easier
 Adjustable size capacity
 It’s easy to fit and convenient in different types of
environment- either indoor and outdoor
 Safe and good quality material
S.W.O.T. -Weaknesses
 Some limitations that our company may encounter
are the size of our product, and the uncertainty of
customers to buy it.
 Some pet owners will fell that is too big for the pet’s
needs, and some customers will that they are so
comfortable with they have that they will not give a
chance to see how Feed’N’Store can facilitate their
daily chores.
S.W.O.T.- Opportunities
 Our differentiated Feed’N’Store product let us target
all dogs and cats owner, especially because our
product is adjustable for any size pet.
 Our company see an opportunity on those customers
who are looking for an easy way to store the pet’s
food and don’t have much space.
S.W.O.T. - Threats
 Lack of International presence
 Will be soon converted in opportunity as we start the
distribution channel between United States and
Morocco
Marketing Strategies
Target Market Segmentation Strategy
 We are aiming at the people of Morocco who are dog and cat
owners but are also allowing room for the product to grow by
extending our audience to the web as well. By selling products
on the web we are able to reach thousands of more people that
wouldn’t be able to find our product otherwise.
Product Strategy
 We want our product to be useful for both cats and dogs so our
room for profit is very large. That is why the food dispenser is
perfect because it can be used for both animals of any size and
makes the owner’s job a lot easier.
Marketing Strategies Continued
Distribution Strategy
1.) Consumer market: this includes individuals and households who buy
goods for their own use of benefit (think drug and/or grocery items as the
most common types of these products)
2.) Industrial market: this includes individuals, groups or organizations that
purchase your product for use in producing other products
3.) Reseller market: this includes middlemen or intermediaries, such as
wholesalers and retailers who buy finished goods and resell them for a
profit.
Marketing Strategies Continued
Pricing Strategy
 Our prices are going to be reasonably low but are still
going to allow us to make a margin of profit. Because the
American dollar is worth 8.35 Dirham, our product will
most likely be ten dollars American or 83.51 Dirham. Prices
may vary for different countries obviously due to currency
changes.
 Promotion Strategy
 Most of our promotions will be over Television, Radio, and
the Internet.
References
 Economic Indicators/U.S. International Trade in Goods and Services. (n.d.).
Retrieved from U.S. Department of Commerce. United States Census
Bureau: website: http://www.census.gov/
 Morocco Country Monitor. (2013). In EBSCO. Retrieved from Business
Source Premier database. (Accession No. 90114104)
 Morocco-Data. (2013, June 30). Retrieved from The World Bank Trading
Economics website: http://data.worldbank.org/country/morocco
 United States Trade Representative. (n.d.). Retrieved from United States
Government website: http://www.ustr.gov
 The World Fact Book: North America. (n.d.). Retrieved November 12, 2013,
from Cia.gov website:
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https://www.cia.gov/library/publications/the-world-factbook/geos/us.html