Transcript Internet Marketing Services India - SEO, SEM, SMO, SMM

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Online Marketing is the marketing of products or
services over the Internet & it ties together creative and
technical aspects of the Internet, including design,
development, advertising and sale
Online marketing is used by companies selling goods
and services directly to consumers as well as those who
operate on a business to business
model
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Methods and Channels
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Email marketing is promoting products through the
use of email
There are 2 main ingredients to an effective email
marketing campaign
They are to build a large list of people you can email
and to write great emails
The emails should be packed with free value and they
should move people to buy what you’re trying to sell
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Yet another but important and crucial marketing trend
that has brought a huge aberration in our society
Blogger was launched in 1999 by three friends.
Blogging as an ardent marketing tool has really
blossomed in the last some years
Businesses, companies and even superstar now use
blogging system for huge promotion
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You have to pay for PPC ads.
You target certain words and then when those words
are searched for on a search engine such as Google your
ad will appear.
But you do have to pay every time your ad is clicked on.
You need to make sure you do your homework and find
out how to effectively use PPC.
Otherwise you can easily lose a lot of money in a short
amount of time.
But if you do learn how to use PPC effectively then you
can make a lot of money just as fast
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Social media is very popular right now and it’s only
getting more popular
You can tap into that popularity by using social media to
sell your products
Just make sure you don’t SPAM people. In fact, you
shouldn’t use any social media to directly sell anything
Just use social media to direct people to other sites where
you can then hit them with a sales pitch
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With regards to the Internet, this is the promoting of
brands using all forms of online digital advertising
channels to reach consumers
This includes video channels, Internet Radio, mobile
phones, display or banner ads, digital outdoors, and
any other form of digital media.
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Marketing techniques that use social networks to
produce an increase in brand awareness or achieve
other marketing objectives (such as product sales)
through self-replicating viral processes.
It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may
take the form of video clips, interactive Flash games,
ebooks, images, or even text messages.
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AIDA Model
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A – Awareness
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I – Interest
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Generating thoughts and discussion about your brand.
D – Desire
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Initial point where your brand and/or business is
recognised and acknowledged.
Communicate your messages through the use of social
media and email marketing.
A – Action
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The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is
responsible for this stage.
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Grow from $27.1 billion in 2011 to over $42.5 billion in 2015
The search engine marketing industry is projected to reach
over $22 billion by the end of 2012, a 19 percent increase
from $19.3 billion last year
74 percent of small businesses find online networking to be
just as valuable as 58 percent reporting they struggle to find
value in using Facebook to promote their brand or don't
have a page at all number of companies struggling to take
advantage of online resources
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Pull marketing:
Websites and blogs are pull strategies
 Build websites & Blogs
 Company’s social media profiles
 long-term success
 the company tries to draw in customers through
different kinds of advertising, such as TV ads, online
banner ads and social media
 Online banner ads, and radio and TV ads are other
forms of pull marketing.
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Push Marketing:
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Email Campaign
Certain offers through your social media profiles
Companies may push information and promotional
material directly to end users through email or fliers
to generate demand
Create an email database of potential customers and
send them product announcements and promotions
directly
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One to one approach
Cater to specific interests
Different content by choice
Geo- marketing
Relatively inexpensive
Global business
Measuring statistics is easy
Accountability
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Illegal or unethical practices
Physical demonstration and needs to be
tangible
Transparency
Cost of Hardware
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Governance, laws and regulations
Cultural issues
Lack of technical infrastructure
Marketing philosophies & channels
Online shopping worries
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Fear factor
Unreliable delivery mechanisms
Credit card fraud and usage:
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Clearly, the strengths of the Internet as a marketing
medium far outweigh the negatives
Companies grappling with the issue of whether to
market via the Internet are already behind
Companies attempting to build a coherent Internet
marketing strategy must begin to believe that the Web
is likely to be the center of their marketing future, not
simply an adjunct to traditional marketing methods
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Contact Us
Internet Marketing Services – SEO, SEM, SMO, SMM
Email: [email protected]
[email protected]
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