Transcript Marketing @ the speed of Technology

Marketing @ the
speed of
Technology
SEAN CLAIRE
@BRINGBACKBERNIE (YES, MY TWITTER HANDLE IS A CLEVELAND BROWNS REFERENCE)
Agenda

State of Marketing

Challenges of the B2B Marketer

Technology of Yesterday, Today, Future

Resources
State of Marketing
CMO BIG 3
Yesterday vs. Today
CUSTOMER
Today’s B2B challenges
B2B Marketer BIG 4

Long sale cycles

More intelligent buyers

Growth in channel and device options

BUT…..the #1 challenge to B2B marketers…….
Expense or Asset?
70% say CM increases company brand awareness
45% say CM reduces advertising costs
The consumerization of the B2B
buying process now requires
CMOs to stop targeting
companies and speak directly to
buyers as individuals.
Less of this….
More of this…..
Streamline
my
operations
GROWTH
What time do
the Buckeyes
play?
All about the
bottom line
Cool new
technology
MAKE
ME
FEEL
SPECIAL
MARKETING AUTOMATION
Emails
Form Submissions
Campaigns
Website Content
Videos
Events
Lead Sources
Resources
Wake up – Drink Coffee - Read CMO.com
Cool Resources
You become what you read
LIVE the BIG 3