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SEO & SEM
VIDUSHI INFOTECH PVT. LTD
Digital Marketing
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Search Engine Optimization
SEO Hierarchy
Why do I need SEO Service?
SEO vs SEM
Search Engine Statistics
SEO Algorithm
Website Strategy
Internet Marketing Strategies
SEO Framework
SEO Optimization Techniques
Why Vidushi for SEO?
Hire a Dedicated SEO Expert
Our Professional SEO Services
Questions
 SEO (Search Engine Optimization) is a methodology to optimize a
website on the Search Engine Result Page (SERP).
 A best practice for internet marketers to enhance web ranking and
visibility of the website by incorporating search engine friendly
elements into a website.
 SEO is divided into 2 phase; on-page and off-page optimization
 On-page optimization includes different website elements including
text, HTML code and images.
 Off-page optimization includes creating back-links for generating
leads or unique visitors.
Website
Analysis
Link Building
Web Design
Keyword
Research
Site
Optimization
 SEO is an important part of Internet Marketing & Business
 It increase your sales without proportionately rise in marketing costs, thus
generating better ROI.
 SEO leverages social sharing engaging Social Media Platform such as Facebook,
Twitter, LinkedIn, Google+ and YouTube
 It turns spotlight on multitasking effectively, handling thousands of prospects at
one time
 It helps to identify your prospective audience and monitor visitors use your
website
 It improves ranking, traffic and the level of relevant web visitors
 The terms “Search Engine Optimization” and “Search Engine
Marketing” are often interchangeable.
 SEO (Search Engine Optimization) is a strategy to obtain a high-
ranking in the search result page whereas SEM (Search Engine
Marketing) is a broader term associated with researching and
positioning of a website, including paid ads.
 SEO is the most cost-effective solution to optimize a website for
organic search engine listings whereas SEM is a costlier affair which
uses search engine to advertise your business or website and target
potential audience .
 SEO can be time consuming whereas SEM relies on quick turn-over,
ensuring desired result.
 93% of online activities begin with a search engine
 95% of the unique visitors (internet traffic) to a website originate
from search engine (Google, Yahoo, & Bing)
 90% of the users choose the website listed on the first page of the
search engine
 65% of the users refer to the top three links for their queries
 30% of the Google searches are for products and services
 75% to 80% users focus on the free organic results
Content &
On-Page
Optimization
Traffic and
CTR Data
Anchor Text
& Back-links
SEO
ALGORITHM
On-Page
Keyword
Use
Social
Graph
Metrics
Link
Building
Content
Marketing
Natural
Search
Social
Networking
Paid Search
Email
Marketing
Brand
Promotion
Affiliate
Marketing
Different Phase of Internet Marketing
 Research the Niche Market
 Prepare Analysis Report
 Prepare a Marketing Strategy
 Call To Action
 Monitor the Performance
Key Steps in Internet Marketing
 High Quality Content
 Easy Navigation
 Link Exchange Program
 PPC Campaign
 Banner Ads
 Content Management System
Benefits of Internet Marketing
 Enhance the productivity of the company
 Increase website visibility & brand awareness
 Business Promotions through Social Networking Channels
 Increase online presence &maximizing rate of interest (ROI)
 Generate unique visitors through online marketing campaign
 Reach the target audience in niche market
 Offer personalize offers to customers across the globe
 Ability to measure the performance of your campaign
 Online analysis of competitor’s strategies
 Build relationships with customers to increase customer retention
levels
Report
Generation
Search Engine
Ranking
Link Building Activity
Sitemap Analysis
Content Analysis
Page Optimization
Website Analysis
Keyword Research
Identifying Competitors
Requirement Analysis
 Define your goal/objective at the start of the project
 Optimize your title tags including product & services related
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keywords (60-70 characters)
Create customized & compelling Meta-descriptions (150-160
characters)
Utilize keyword-rich headings targeting keyword phrase
Add ALT tags to your images inserted
Create a sitemap to analyze new website or new content of existing
website
Build internal links to connect different piece of content/information
Update your site periodically through blogs, articles, and press
release
Make SEO Friendly URL; use hyphens in URLs and file names
Don't Forget to Optimize for Social Media Channels like Facebook,
Twitter, Google Plus, LinkedIn, YouTube and Pinterest
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Vidushi Infotech: A Premier Providers of WSI Digital Marketing
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Our professional team of SEO expert in Pune focus on Internet
Marketing, PPC Campaign, and Web Promotion within an affordable
SEO Package to suit your marketing goals
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Our expert follow "Adaptive SEO" (100% ethical and effective SEO
methodology) to counteract Google's algorithm ensuring high
quality content and consistent ranking in different search engine.
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Adaptive SEO helps to prepare strategies against the upcoming
Google update (Panda, Penguin, EMD, &Hummingbird)
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We provide guaranteed professional SEO services with 100% client
satisfaction.
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Our recourse is available 24/7 via Phone, Online Chat, and Skype
Hiring a Dedicated SEO Expert will offer:
 White-Hat SEO techniques
 Effective Content Marketing
 Comprehensive competition analysis with Business Proposals
 Best implementation of SEO techniques
 Guaranteed result with 100% Client Satisfaction
 Business Promotions through Social Channels
 High conversion rate and better website visibility
 Easy to target potential audience and boost sales & traffic
 Reduced Customers Acquisition Cost & Improved ROI
 Periodic (monthly) ranking reports
 24/7/365 Customer Support
 Website Competitive Analysis
 Keyword Optimization
 Search Engines Compatibility Analysis
 On Page Optimization
 Link Earning Activities
 E-Mail Campaigns
 Social Media Optimization
 Mobile Site Optimization
 Content Marketing
 Back Link Strategy and Implementation
 Link Popularity Monitoring & Reporting
 Video Submissions
 PPC Management
Want to customized your online marketing
services to generate enquiries, leads & sales?
Email : [email protected] or [email protected]
Website :http://www.vidushiinfotech.com/
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