Transcript BアンドBホテル

Citysca.pe by
default
Created by BM|DESIGN|ER
KEY ACTIVITIES
PARTNERS
RELATIONSHIPS
Global Event,
Shopping and
Entertainment based
geocaching game that
is fun and informative
for individual
customers and
increases ROI for B-toB and B-to-C
Department of Tourism
& Travel
University Students
KEY RESOURCES
Loyalty program
Social / Seamless
VALUE PROPOSITION
CUSTOMERS
Enhanced team
building
Travelers (User Grp 1)
Enhanced Holiday
offers for tourist
Resort Management
Companies
Technical Edge
Travel Agencies
Recruiting motivated
students to serve as
part time employees
Establish
(partnership??)
marketing contracts
with key hotel, airlines,
transportation, and
travel agencies
Partnerships with local
businesses & travel
groups
DISTRIBUTION &
ACQUISITION CHANNELS
Viral Marketing
Local
industries/businesses
including tourism,
transportation, and
food/activity
services
Transnational
Industries such as
Airlines &
Entertainment
Social Media
Interactive learning
experience for schools
Discount cost savings
Travelers Groups such
as study abroad and
military
REVENUE STREAMS /
PRICING
COST STRUCTURE
Relatively low fixed
cost; higher variable
cost
Salaries for employees
Marketing Campaigns
Businesses (User Grp
2)
Tailored Offering
Created by BM|DESIGN|ER
Revenue from paid
advertisements
KEY ACTIVITIES
RELATIONSHIPS
Loyalty program
Social / Seamless
PARTNERS
VALUE PROPOSITION
University Students
Enhanced team
building
Resort Management
Companies
Travel Agencies
KEY RESOURCES
Recruiting motivated
students to serve as
part time employees
Establish
(partnership??)
marketing contracts
with key hotel, airlines,
transportation, and
travel agencies
Partnerships with local
businesses & travel
groups
Enhanced Holiday
offers for tourist
CUSTOMERS
DISTRIBUTION &
ACQUISITION CHANNELS
Viral Marketing
Transnational
Industries such as
Airlines &
Entertainment
Social Media
Interactive learning
experience for schools
Discount cost savings
Travelers Groups such
as study abroad and
military
REVENUE STREAMS /
PRICING
COST STRUCTURE
Tailored Offering
Relatively low fixed
cost; higher variable
cost
Revenue from paid
advertisements
Salaries for employees
Marketing Campaigns
Lower per click cost vs
Created by BM|DESIGN|ER