Transcript The latest STRATEGY on MARKETING TO

S
E
M
I
N
A
R
WOMEN ARE THE
IN 84% OF
ALL CONSUMER PURCHASES
I N C L U D I N G
CARS, HOMES & INVESTMENTS
SEMINAR
SHE’S NOT SO
INVISIBLE
AFTER ALL!
IMPORTANT FACT
IN THE NEXT DECADE, WOMEN WILL CONTROL 66% OF THE PRIVATE
WEALTH IN NORTH AMERICA
I LOVE TO DO
MY RESEARCH
BEFORE I BUY!
66% of all
REFERRALS
ARE GIVEN
BY WOMEN
WOMEN ARE THE
P R I M A R Y
DECISION-MAKER
IN 91% OF NEW
HOME PURCHASES
VACATIONS
I AM READY
NEW
BANK ACCOUNTS
W O M E N
INFLUENCE
85% OF ALL
NEW CAR SALES
70% OF ALL NEW
B U S I N E S S E S
ARE STARTED BY
W O M E N
WOMEN LIKE YOU WOULD BE SELLING TO MEN
BECAUSE THEIR BUYING & DECISION-MAKING
PROCESSES ARE RADICALLY DIFFERENT!

If you are still MAD at having lost a sale in the past
because you forgot to include the spouse right from
the get-go! (Ouch!)
 If you’re TIRED of working with potential buyers
who postpone their decision to buy to a later
time, saying something like: “Next year will be
better.”! (Very common!)
 If you’re in marketing, sales or social media and
you are NOT GETTING an amazing return on your
marketing dollars! (Maybe she needs to be engaged…?)
REAL ESTATE AGENTS
FINANCIAL SERVICES
INSURANCE BROKERS
CAR DEALERSHIP STAFF
CONSULTANTS
HEALTH & FITNESS
ENTREPRENEURS
COACHES & SPEAKERS
FOOD INDUSTRY
RETAIL STORE MANAGERS
MARKETING & DESIGN
MULTI-LEVEL MARKETERS
WEB MARKETERS
SPECIALTY SERVICES
SALES MANAGERS
HOME IMPROVEMENT
 If you’ve known from the beginning that women
are the primary decision-makers, and yet you
STILL HAVEN’T CHANGED your approach! (Not too
late!)
 If you are still not getting CONSTANT REFERRALS
from your clients! (How many referrals did you get last
month?... last week?)
INDEPENDANT WOMEN MOVEMENT
More women than ever will start their own businesses in the coming
years. In 2010, Forbes Magazine stated in their “B2B” segment that 70%
of all new businesses are started by a women. They are the force behind
a stronger economy.
SINGLE-ARITY WOMEN MOVEMENT
For the first time in history, there are (*yes, NOW!) more single
households globally than traditional family units. Women in that
segment are more independent than ever, plus they make more
money than men who are single. They also spend more on
themselves!
AGELESS WOMEN MOVEMENT
The mature women market is THE market! (fact) They are AGELESS,
HEALTHY and WEALTHY, plus they’re just starting to spend. Their
main objective is to turn back the clock. Maybe it’s time to listen to
them and give up any false ideas you may have about what it means
to be “OLD”!
LET’S FOCUS
ONON
WHAT
WILL
LEARN
IFDO
YOU DO
LET’S FOCUS
WHAT YOU
YOU WILL
LEARN
IF YOU
! --
LEARN
DISCOVER
WHY WOMEN ARE NOT SO INVISIBLE AFTER ALL
THE SHOCKING DIFFERENCE BETWEEN MEN &
WOMEN’S BUYING DECISION-MAKING PROCESS
THE 5 WAYS YOU CAN EARN HER
TRUST, RESPECT AND LOYALTY
ENGAGE
LEAD
ADAPT
THE 7 UNTOLD SECRETS AND PRINCIPLES ABOUT
SELLING AND MARKETING TO WOMEN
THE 10 WAYS OUR MALE-CENTERED SELLING
TECHNIQUES ARE TURNING WOMEN OFF
BRAND
HOW TO POSITION YOURSELF AS “THE” BRAND
THAT CARES & UNDERSTANDS WOMEN
TRIGGER
THE 3 MOST POWERFUL WORDS YOU NEED TO
KNOW BEFORE YOU START SELLING
NORM LAPALME
Master Coach
CIRCLE OF INFLUENCE & ELITE COACHING CLIENTS
LATEST TESTIMONIAL & SUCCESS STORY
 “After taking this coaching program, I finally understood why I was starting to lose the interest, the motivation and the commitment of
my prospective clients in my second and third meetings with them . I decided to include their spouses from the first meeting on to get
their feedback, and also their concerns if there were any in order to deal with them right away. Because of this adjustment, I am now
able to engage more clients and close 30 to 40% faster than I ever thought possible. Women do have the power to influence!”
CLIMÉRIO SILVA
GROUPE FINANCIER MIILLÉNIUM
Québec, QC
FORMULA FOR SUCCESS
RECOGNIZE – RESPOND - REWARD

Women experience “chronic frustrations” with
companies who don’t understand them!

We, business people, need to rethink and
reinvent the way we sell to women so it speaks to
them!

Women are not a “particular” market, they are
THE MARKET (size, power, influence!)

We have to start creating and offering more
products and services that cater to women’s
biggest frustrations and that understand their
complex world!

We have to overcome our resistance to change in
our approach to selling & marketing to women!
100% COMMITMENT
Providing you with the most advanced research and the
latest developments on SELLING AND MARKETING TO
WOMEN
Providing a COMPREHENSIVE, STEP-BY-STEP MARKETING
PLAN TO ENGAGE & ENROLL MORE WOMEN BUYERS
GRASPING THIS PRICELESS INFORMATION FIRST
COULD GIVE YOU THE
YOU ‘VE BEEN LOOKING FOR !
TICKETS ARE
AVAILABLE ONLINE AT
www.ambassadorprogram.com