Transcript Toxin Free Crop Producer Network

Collective marketing enhancement as
contribution to resilient agriculture
An initiative to establish a marketing network
of small scale Toxin Free Crop Producers (TFP)
A profile of the small scale farmers engaged in the program
based on several vulnerability criteria
Polonnaruwa
Vavunia
No of
farmers (%) farmers (%) farmer
Sector
Criteria
Health
CKDu occurrence
7
7
150
Single headed
12
17
274
War affected
5
13
168
Differently able
7
5
123
Samurdhi holders
28
41
672
Very Low income
13
10
234
Low income high
dependency
11
4
160
Flood affected
11
3
151
High interest for organic
practices
6
0
68
100
100
2000
Social
Economy
Environmental
Total
Gender composition for crop
production at the forest market level
Both
28%
Men
12%
Who market /exchange FMG
products in the family?
Both30%
Women
60%
Men 15%
Women
55%
Among the selected farmers FMGs are mainly managed
by women of the family, from cropping to marketing
Do these small scale farmers market products from their
FMGs?
• Mostly they directly consume what they produce at the FMG or
they exchange surplus with neighbors (80-90%)
• In case of availability they sell seasonal products in bulk to
middlemen at their home at low prices, having no time and
capacity to reach markets (10-20%)
• A limited portion of them markets FMG products in the closest
markets or invest time to sell FMG products at the village level
(10-15% )
• They are linked with marketing chains only for main products
such as rice, black gram, ground nuts (80%)
So we realized that access to market represents one of the
constraints for these small scale FMG producers:
1
• Insufficient product’s availability for marketing
-Low quantities and seasonal uncertainty limit market
access (high costs to access markets compared with
volume/value of products) and buyer’s interest
-Quality limitation especially in unfavorable seasons
with impact on acceptance of goods and low prices
-Lack of products diversification to better cope with
unfavorable seasons and market requirements
….access to market represents one of the constraints for
small scale FMG producers:
2
• Weaknesses or lack of connections with markets
-Isolation of many of the selected rural communities
-Lack of skills and of a market oriented approach
-Limited access to services and information to improve
market and business capacities
-Lack of infrastructures and resources to directly reach
markets
-Time limitation to engage in marketing
Developing marketing opportunities:
from a small scale individual approach to
a large scale producer network:
• Raising product’s availability and their value for
marketing by:
- Gathering individual production at community
hub and inter-community network level;
- Consolidating seasonal production: products from
different communities better mitigate seasonal
uncertainty and loss;
-Improving quality and product diversification
wider range of product and larger quantities
allow better selection; organic practices
represent an added value to access markets.
• Enhancing access to market linkages by:
-Reduced impact of overall marketing chain cost
thanks to increased volumes of products absorbing
fixed costs and scaling up operational aspects
-Meeting with larger scale buyer requirements in
terms of volumes, quality and deliveries
-Improved inclusivity and power in negotiation by
promoting shorter marketing chains to ensure
better prices pro - producers
-Increased access to services & resources thanks to
improved visibility with key stakeholders (LAs,
private sector, other donors…)
Building resilient production units
(the FMGs):
Individual small scale farmers relay on
their own natural resources, soil,
water and forest, to produce food for
family consumption and to raise
Promoting collective production,
incomes.
addition
and marketing
at
Byvalue
adopting
sustainable
agriculture
community
level:enhance resilience
practices
they
The establishment
of community
against
natural shocks
and financial
centers enable farmers to jointly
risks.
participate of
in product
harvesting,
Promotion
crop diversification
value addition
and marketing
and
combined
with more
market oriented
develop marketing
linkages their
at
production
strategy increases
local leveloptions.
marketing
Toxin free products represent a
Enhancing collective access to market and services: potential opportunity in the local and
international
market.an opportunity for
TFP Network links hubs from the different communities
and represents
scaling up organizational aspects and marketing: by networking they can increase the volume
and quality of production and make it accessible to new markets, enhance their visibility and
inclusivity increasing resources and services offered by key stakeholders (LAs, private sector,
donors) to develop quality.
Formation and Registration of
The Toxin Free Crop Producer Network
• Mission :
To promote sustainable toxin free agricultural
methods in Sri Lanka and developed sustainable
marketing opportunities for small scale toxin free
producers.
Formation and Registration of
The Toxin Free Crop Producer Network
Objectives:
• To promote toxin free agricultural methods
among the farmers
• To develop national and international marketing
opportunities for the Toxin Free Producers
• To enhance the socio – economic development of
the small scale producers.
• To conduct awareness program on environmental
protection
Formation and Registration of
The Toxin Free Crop Producer Network
• Type of Company : Guarantee Company
Company Name:
Toxin Free Crop Producer Network (Gte) Ltd
Formation and Registration of
The Toxin Free Crop Producer Network
19
02
• Directors : 24
01
01
01
CBO
Representatives
Field
Representatives
for Polonnaruwa
& Vavuniya
Field officer’s
Coordinator
Agriculture and
food processing
expert
Marketing
expert
Meeting on Appointing Directors of
The Toxin Free Crop Producer Network
Directors of
The Toxin Free Crop Producer Network