Transcript Big Data: The New Marketers Toolkit

Big Data: The New Marketers
Toolkit
Consumer Demand for Mobile
Data
Source: The Cisco® Visual Networking Index (VNI): Global Mobile Data Traffic Forecast Update, 2011–2016
More Connected Consumers
Smartphone
ownership in the U.S.
53%
expected
in 2012
Consumers who access
mobile Internet monthly+
Source: North American Technographics® Benchmark Survey Q2/Q3, 2011 (US, Canada); North American Benchmark Survey, Q2 2010; North American
Benchmark Mail Survey, Q2 2009; North American Benchmark Survey, Q2 2008 “The Always Addressable Customer, Forrester Research Inc., August
2012”
‡Forrester Research Mobile Adoption And Sales Forecast 2012 To 2017 (US)
Smartphone Adoption Rates
58%
Of US teen mobile users
own a smartphone
74%
Of US adult mobile users
own a smartphone
Source: Neilson “Monthly Survey of 20,000+ mobile subscribers aged 13+ in the US mobile owners”, September 2012.
Shift in Connectivity
Marketing Evolution
Top Activities
on Mobile
Devices in
2011
60%
34%
Email Engagement
up 10%
30%
Base: 8,352 US adults (ages 18 +) who own a mobile phone *Base: 30,453 US adults (ages 18+) who own a mobile phone (multiple responses accepted)
Source: North American Technographics® Benchmark Survey, Q2 2011 (US) *Source North American Technographics® Benchmark Survey, Q2 2010
“Mobile Marketing: Three Principles for Success, Forrester Research, Inc., February 2012”
Mobile Shopping via Apps
89%
Of mobile apps
are free to
download
Source: eBay Mobile Report *by Mobile Volume Transacted (MVT). mobile.ebay.com “Ebay Mobile
Momentum Report”, July 2012. Source: Gartner “Market Trends: Mobile App Stores, Worldwide, 2012”
Big Data, Big New World
Geotracking
Big Data Geolocation Geofencing
Email onsite in-app Personalized Analytics
Target
user
Individual Cross-channel API Dynamic
interests
Ad targeting Strategy Data Science IT ESP
Next Gen
Behavioral
Tailored recommendations
Platform
Triggers
Technology Frequency Mobile Relevant
Communications
Insight
Finding Your Customer &
Engaging
3 Steps to Successful Engagement
Collect &
Generate
Data
Analyze
Behavior
Send
Targeted
Messages
Personalized Content
On the Go
Access
Customized
Content
Keeping Carriers in the
Equation
Don’t Be Shy.
Connect
with Us.