Transcript SEO Forecast for your Digital Marketing Calendar

SEO Forecast for your Digital Marketing Calendar
2017
1
The digital marketing cocoon keeps changing and with every change it gives way for new
technologies and new ideas.SEO and digital marketing companies must be prepared to
update their marketing calendar in 2017.
Today digital marketing is done with the help of blogs, social media and SEO. There is
great competition between companies as there are billions of them out there. Each one has
their own unique guideline to distinguish them from one another and gain attention. As
online marketing changes constantly, it is important to keep track of consumer likes and
what is gaining fast attention. Here are a few SEO forecasts which digital marketing
companies in Pune and other parts of India can plan to add to their digital marketing
calendar of 2017.
2
Consumers dislike advertisements
198 million people globally use ad blockers.
73% of people find online advertising troublesome.
$22 billion is used globally for blocking advertisements.
In the digital world it is said that it is
much easier to measure how a person
reacts to an ad as compared to
traditional advertisement methods like
print or television. The battle to find a
way to advertise to such haters
continues. 2016 has seen a growth in
sponsored advertisements and posts and
influencer-driven content. This raises
question regarding a genuine
endorsement for a product and paid
advertisements. 2017 will see ways to
advertise products without the
consumers identifying it for the same.
3
Growth in social media budgets
In 2015, social media took over 10% of the total marketing budget.
In 2016, this increased by 14%..
By 2020, it is said that it will increase by 25%.
Not everybody understands social media
marketing. In the past, posting engaging
pictures and a few links here and there
was enough to measure its success rate.
Today social media compromises of
sales, content marketing and consumer
services. By posting once a month one
cannot expect to see results. Consumers
today expect a connection and serious
engagement out of the brand they follow
on a social media page.
4
Downfall of banner advertisements
Banner ads have 0.06% click through rate (CTR).
2.8% believe that the advertisements are relative.
50% of the consumers clicks on a mobile ad are on accident.
54% distrust banner ads.
Internet Marketing had developed a lot
over the years and has surpassed banner
advertisements. It is very rare that a
banner advertisement may bump into
the right person. On a whole it isn’t a
very successful way to target audiences.
Consumers may find banner ads
deceitful and fear of spam and privacy.
This shows the need to find alternative
ways to attract audiences.
5
The debut of native ads
Native ads have a 53% higher view rate as compared to banner
advertisements.
Almost 2 in 6 consumers would show a native ad to an acquaintance.
70% of digital marketing companies did not receive any criticism about
displaying native ads.
Native ads are a new way of digital
marketing companies showing their ads
without consumers realizing that they
are looking at an advertisement. A
native ad blends well on a website, it
looks like it belongs there and may look
like any other post on a social media
page. It can also be in the form of a blog
or an online publication. Native ads
don’t show themselves as being
sponsored and that gives consumers a
chance to relax and be more willing to go
through the content without any
suspicion.
6
Email Marketing Isn’t Dead
In 2015,61% of marketers increased their email marketing budget.
26% of marketers conclude that email marketing has the highest ROI.
For B2B marketers the numbers soared to 31%.
On an average, every $1 spent on email marketing brings in $38 of revenue.
Many people are mistaken in believing that
email marketing is no longer relevant. Email
marketing is highly profitable for activities like
promotions, transactional mails for existing
customers, newsletters and stirring interest in a
new product. This is a great method to keep
customers engaged with the brand. Many people
are mistaken in believing that email marketing is
no longer relevant. Email marketing is highly
profitable for activities like promotions,
transactional mails for existing customers,
newsletters and stirring interest in a new
product. This is a great method to keep
customers engaged with the brand.
7
What SEO may bring to us in 2017
After the major possum update that shook seo companies in major
cities like Pune, Bangalore, Mumbai and Delhi. Lets have a look at
what seo companies need to look out for in the new year.
8
SEO will continue to rely on engagement rates and gaining the attention of users.
Analytics, content creation, social media marketing and keyword research should not be
overlooked.
Long tail keywords will help in attracting the correct audience to the site.
Create backlinks through rich content and guest postings.
Creating relevant and attractive content for users should always be given priority.
Accelerated Mobile Pages (AMP) should be given more importance than before.
Local seo should be taken seriously and companies should list business in local
directories and review them on local sites for better visibility.
Content should be voice search friendly and expressions like how, what, where, why
and who should be included.
9
GET IN TOUCH WITH US
Dreamworth Solutions, 2nd Floor, Ansec Building , Tank Road, Shanti
Nagar, Near to Bajaj Service Center, Vishrantwadi, Pune - 411 015
(91) 20 6520 7774
[email protected]
http: www.dreamworth.in
10