Transcript Merchandising Best Practices

Merchandising Best Practices
Popularity of Outdoor Products
• Outdoor living is one of the fastest growing trends in the building industry. In
2015, gas fire tables were #1 requested outdoor product, gas grills moved #2
Additional Revenue Stream for Dealers
• Counter-seasonal products
• Opportunity to upsell from a single fire table to an entire package
• Consider service or maintenance offerings
Show Entire Outdoor Room
• Stimulated the imagination
• Gives perspective of outdoor room
• Gives the ability to choose specific
pieces of the whole room
• Creates a scene
Packaging Sets Together
• Display and sell that way
• Shows customers potential of
products together
• Offer “Package” discounts
Artisan Colonial/Empire Dining Collection
Product
AC-48-DIN-K
Retail
$3,299.00
EMPIRE-DINE
$699.00
Package Price
$3,998.00
Merchandising
•
•
•
•
Set up groupings
Ready to demo
Clean and decorated (pillows, accessories)
Sales staff ready – Product Knowledge is key
Marketing Materials
• Catalog
• New Brochures
• Posters
• Sell Sheets
• Blank Retail Price Cards
• Custom Pieces
Marketing Materials
Marketing Materials
Marketing Materials
Show WOW Products
Wave
Pointe
Show WOW Products (cont.)
Vintage
Harmony
One Stop Shop
• Product Selection
• Show all categories
• Knowledgeable
• Installation
• Service & Support
Promotions
• How to get the consumer to make that decision on the spot?
• Showroom set up, displayed well, all the above
• Incentive offers
• Freebies
Other Suggestions
• Get the permit to burn at your home show
• Have POP material near products
• Be the OGC specialist in you area
• Make sure you are ready after your home show- Google places is up
to date, displays in store are new, current catalog & POP material,
store staff is trained
Merchandising Best Practices