Transcript DCS-6111_Sales Guide

Sales Guide
DCS-7010L
HD Mini Bullet Outdoor Network Camera
Version 1.0
D-Link HQ, May. 2012
D-Link Confidential 1
Before Getting Started – The Guideline
 Objective:
• Allow OBU to understand why introduce this new model (SKU)
• A clear and solid set of points to lead for product sales/ selling
• To be equipped with knowledge on how to sell against key competition
• Recommendation of associated SKUs for target segment
 Suggestion for OBU by using this Sales Guide:
• Sense the sales opportunity
See if the spec meets the past and current project demand.
• Kickoff, enhance channel recruitment by this unique new model
Use this unique new model to attract channel partner to up the sales.
• Forecasting from channel partner
To learn the run-rate from competitor’s model by consulting with channel partner
who currently carry and sell that competitor’s model.
2
Before Getting Started – The Model
 DCS-7010L are positioned as new generation of consumer camera
that involves many new initiatives:
• First HD H.264 PoE Outdoor bullet type as all-in-one model.
• Full Function with 10m IR/ICR/TV out/Audio interface for 7/24 surveillance demand.
• IP-66 Weather proof for outdoor application
• Robust housing
• Support -25˚ ~ 50˚C
• One of the key attraction for channel development and project penetration thanks
to its popularity and competitive pricing.
3
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
Positioning Overview
 Available
 In Development
 In Plan
•Outdoor
•DCS-7010L
•1/4” 1 Megapixel CMOS
H.264, MPEG4, MJPEG
720P @ 30 fps
10Meter IR, IP66
•Micro SD, PoE
•mydlink enabled
•DCS-5211L/DCS-5222L
•PT / Fixed Dome
•¼” CMOS
H.264, MPEG4, MJPEG
•720P @ 30fps
•Two-way audio, Micro SD slot
PoE (DCS-5211L),
•11n , WPS (DCS-5222L)
•DCS-6010L
•Fisheye 360°/180°
•1/3.2” 2Megapixel CMOS
•1600x1200 @ 15fps
•11n , WPS
•Built-in MIC/Speaker, Micro SD slot
•mydlink enabled
•Q1 / 2012
•Q2 / 2012
•Q3 / 2012
•DCS- 6005L
•1/5” CMOS,
•New ID •H.264/MJPEG
VGA @ 30 fps
One-way audio
•11n, WPS, 5Meter IR, ICR
mydlink enabled
•Q4 / 2012
•[ Mar. 2012 Update ]
Positioning Overview
 Mainstream HD H.264 all-in-one outdoor cube camera.
 Compact design that suit for all environments.
 HD resolution as new industry-standard (aspect ratio: 16:9)
provides a
significant advantage over competition with future-proof advantage.
Cloud
Service
HD
1280x720
PoE
DCS-7010L
Weather
Proof
IR / ICR
6
Target Market
DCS-7010L
+ HD Reolution
+ IR / ICR
+ H.264
+ PoE
+ 2-way audio
+ IP66 weather proof
+ Micro SD
+ Support -25˚ ~ 50˚C
Retail
Residential
Commercial
Education
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• Security zone
• Garden and
backyard
• Lobby
• Outdoor field
• Lobby
• Lobby
• Security zone
• Public corner
• Security zone
• Security zone
• Public corner
• Perimeter
• Car park
• Public corner
• Warehouse
• Warehouse
• Public corner
• Perimeter
• Factory plant
• Roof
• Perimeter
• Warehouse
• Warehouse
• City surveillance
• Public corner
• Warehouse
• Car Park
• Perimeter
• Public corner
• Private garage
• Car park
• Outdoor sport
area
• Loading dock
Healthcare
Government
• Roof
7
IPv6
Selling Point
1. mydlink portal support
2. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration.
3. 1/4” 1Megapixel progressive CMOS sensor
4. Build-in fixed lens 4.3mm, F2.0
5. HD 720p, (max 1280 x 800).
6. 10M IR LED for no light
7. ICR for Day & Night
8. ONVIF Compliance.
9. IPv6, QoS, CoS equipped for advanced transmission.
10. Support ePTZ
11. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card
12. 2-way audio support
13. IP-66 Weather proof
14. Built-in Samba client for NAS
15. Privacy Mask feature
16. Supports multiple access list
17. HTTPS
18. operating temperature -25˚ ~ 50˚C
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
 Video Management
• HD
• H.264
• IR LED
• Privacy Mask
• ePTZ
 Network Protocol
• mydlink Service
• ONVIF
• IPv6
• HTTPS
 Local Storage
• Micro SD slot
 Easy for install
 Outdoor Application
• -25˚ ~ 50˚C
• Weather proof
10
Video Management
HD Resolution
HD, the High Definition video is commonly
been adopted as mainstream video
standard from vast video categories, such
as digital TV, computer monitor, gaming,
filmmaking, and also video surveillance.
• Pixel of HD
• 1280 x 720 (720p)
• 1920 x 1080 (1080i/ 1080p)
• Aspect Ratio: 16:9
• End-to-end resolution
• Video quality is ensure from camera to
monitor as same high quality only by HD.
• Except HD, all other resolution, even higher
megapixel ones will end up with letterboxed,
pillar-boxed, window-boxed from viewing.
• Future-proof standard
• HD is the mainstream which outpace even
the non-HD megapixel range.
Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg
Video Management
 H.264 Advantage
• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the
mainstream compression technology since 2010.
•
Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less
than M-JPEG).
•
Thus, less bandwidth and less storage are required, best suit for limited bandwidth
and long term storage.
* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the
dominant for many video management systems nowadays, but obviously, the trend is embracing
H.264 as majority for next move.
Video Management
 H.264 Quality
•
The improved compression performance of H.264 comes at the price of greater
computational cost. H.264 is more sophisticated than earlier compression methods
and this means that it can take significantly more processing power to compress
and decompress H.264 video.
•
A video frame compressed at the same bit rate compared as below figures:
MJPEG
(same bit rate 512k)
MPEG4
(same bit rate 512k)
* Picture source: Vcodex White Paper: An overview of H.264
H.264
(same bit rate 512k)
Video Management
 IR Illumination
•
With IR LED Lens(850 nm, for 10 meter distance ), you can customize your
surveillance application to enable low light or night vision video streaming
•
Patent of the light leak prevention for the built-in IR LED
•0 lux with IR on
•0 lux without IR
•14
Video Management
 Privacy Mask for personal secret

Privacy Mask feature allows you to block out certain sensitive zones for privacy.
You can set up to five privacy mask windows in the same screen. Privacy
masks will appear on all video streams and recording videos and will overlap
with motion detection windows. As seen in the figure below, the masked area
does not detect any motion.
Video Management
 ePTZ
•
Thanks to digitalization, ePTZ allows
user to zoom in to target area or
object to see more detail than normal
viewing.
•
In addition, click and drag to move the
closer view to any other area from the
original image is easy and simply on
your finger tip.
•
Full view of video
Especially suit for HD and above.
Pan, tilt and zoom to bottom left by ePTZ
Pan, tilt and zoom to bottom right by ePTZ
16
Network Protocol
 mydlink
•mydlink portal offers a simple and easy solution to access your camera from anywhere
around the world via internet. You can remotely monitor your home over the network
using a standard web browser
•DCS-7010L
Login mydlink portal anywhere
•17
Network Protocol
 ONVIF standard
•
ONVIF, the Open Network Video Interface Forum, is an open industry forum for
the development of a global standard for the interface of IP-based physical
security products.
 How you can benefit from ONVIF
•
A global interface standard will make it even easier for end users, integrators,
consultants and manufacturers to take advantage of the possibilities offered by
network video technology.
Visit ONVIF official website for more detail: www.onvif.org
Network Protocol
 IPv6
•
IPv6, Internet Protocol version 6, as upcoming generation of internet layer
protocol for packet-switched networking which will relief the exhaustion of IP
address from current IPv4, and is the soon-to-adopted standard for the upcoming
mass Internet devices era, including mobile computing, and digital home
entertainment, etc.
•
The DCS-7010L supports only the pure IPv6 and IPv4 network, where any 6to4
tunnel was not supported.
Below the screenshot from Advanced web interface
Network Protocol
 HTTPS for network security
•
HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and
Transport Layer Security), which is used to provide a secure identification by
encrypted connection between web server and client.
•
HTTPS is normally used in transaction of payment or access of confidential
information with URL begin with “https://” at port 443, instead of HTTP at port 80.
Network Protocol
 HTTPS (cont.)
 The HTTPS cannot be enabled if there is no certification on the device.
 There are three possible ways make you can enable the HTTPS, create
certificate request and upload the certificate file which is signed by
third party already, create self-signed certificate automatically and
Create self-signed certificate manually.
Local Storage
 Micro SD slot for local storage
Local SD storage for network loss event purpose

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes
When video bit rate set 500kbps, 32GB can save 3 days video data.
19
Local Storage
 Event recording / backup recording
•
Micro SD card record supports recording of event trigger from Motion Detection
and DI.
Network
lose
DI
triggered
Video Clips
Snapshot
Motion
detected
Local Storage
 Content of Micro SD card remote accessible
•
Micro SD card content can be read, download by web user interface.
User doesn’t need to get data from card.
•
Support format function (FAT32)
24
Easy for install
 Bracket for easy install
Outdoor application
 Operating temperature -25˚ ~ 50˚C
 Weather proof – IP 66
•
“6” – Powerful Water Jets
26
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
Application Diagram
PIR sensor
DCS-7010L
DCS-7413
DO
Buzzer
Application Example
HD Wireless N Cube camera
DCS-2132L(HD,H.264)
Home living room
Wireless N Router
- DIR-615
Outdoor bullet
-
PoE Cube camera
DCS-2210(Full HD,H.264)
PoE Switch
-
Office
Legend:
Coax
wireless
Ethernet/ PoE
Video Encoder
-
DVS-210-1 (MPEG-4)
-
DVS-310-1 (H.264)
Perimeter
Outdoor Dome
DES-1228P
Fixed Box
-DCS-3710 B1
-DCS-3112
-(1.3M, H.264)
Legacy Analog
Camera
DCS-7010L (10M IR)
-
DCS-6510 (VGA, H.264)
-
DCS-6511 (1.3M, H.264)
Warehouse
Security Room
IP SAN Storage
- DSN-1100-10
(Tower, 5-Bay, 4GbE)
- DSN-2100-10
(2U, 8-Bay, 4GbE)
- DSN-3200-10
(3U, 18-Bay, 8GbE)
9-ch NVR Appliance
VMS Software
-
DNS-722-4 (Basic)
-
DCS-210 (8 ch, upcoming)
-
DNS-726-4 (Pro)
-
DCS-220 (32 ch)
-
DCS-230 (64 ch)