Transcript DCS-6111_Sales Guide

Sales Guide
DCS-2103
HD Cube Network Camera
DCS-2130
HD Wireless N Cube Network Camera
Version 1.0
D-Link HQ, Apri. 2011
D-Link Confidential 1
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
Positioning Overview
 Available
 In Development
 In Plan
•Prosumer
•Consumer
•DCS-2102 / 2121
•DCS- 2103 / 2130
•¼” CMOS
•¼” CMOS
•MPEG4, MJPEG
•H.264 , MPEG4, MJPEG
•1.3M @ 10fps (MJPEG)
•720P @ 30fps
•two-way audio
•two-way audio
•Wired (DCS-2102)
•Wired (DCS-2103),
•Wireless 802.11 b/g (DCS-2121)
•Wireless 802.111n & WPS (DCS-2130)
•SD slot
•Micro SD slot
•Q1 / 2011
•Q2 / 2011
•Q3 / 2011
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Positioning Overview
 Mainstream HD H.264 all-in-one cube camera.
 Compact design that suit for all environments.
 HD resolution as new industry-standard (aspect ratio: 16:9)
provides a
significant advantage over competition with future-proof advantage.
H.264
30fps
HD
2-way
Audio
1280x800
DCS-2103/2130
Wireless N
(DCS-2130)
DI/DO
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Target Market
HD
DCS-2103
H.264
2-way audio
Di/DO
Micro SD
DCS-2130
+ 802.11 N
+ WPS
Retail
Residential
Commercial
Education
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• Security zone
• Garden and
backyard
• Lobby
• Outdoor field
• Lobby
• Lobby
• Security zone
• Public corner
• Security zone
• Security zone
• Public corner
• Perimeter
• Car park
• Public corner
• Warehouse
• Warehouse
• Public corner
• Perimeter
• Factory plant
• Roof
• Perimeter
• Warehouse
• Warehouse
• City surveillance
• Public corner
• Warehouse
• Car Park
• Perimeter
• Public corner
• Private garage
• Car park
• Outdoor sport
area
• Loading dock
Healthcare
Government
• Roof
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IPv6
Selling Point
1. Triple codec (H.264, MJPEG, MPEG-4) supports all VMS integration.
2. 1/4” Megapixel progressive CMOS sensor
3. Build-in fixed lens 3.45mm, F2.0
4. 30 FPS (Full frame rate) of HD (720p, max 1280 x 800).
5. ONVIF Compliance.
6. Simultaneous three (3) profiles feed specific stream for each app.
7. Support ePTZ
8. Local Micro SD slot support both SD 1.1 and SDHC 2.0 storage card
9. 2-way audio support
10. DI x 1 / DO x 1
11. Built-in Samba client for NAS
12. Privacy Mask feature
13. Supports multiple access list
14. HTTPS
15. WMM ( DCS-2130 only )
16. WPS ( DCS-2130 only )
17. 3GPP mobile surveillance
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
 Video Management
• HD
• H.264
• Privacy Mask
• ePTZ
 Network Protocol
• ONVIF
• HTTPS
• WMM (DCS-2310 only )
• Wireless security algorithm ( DCS-2130 only )
• WPS ( DCS-2130 only )
 Local Storage
• Micro SD Card slot
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Video Management
HD Resolution
HD, the High Definition video is commonly
been adopted as mainstream video
standard from vast video categories, such
as digital TV, computer monitor, gaming,
filmmaking, and also video surveillance.
• Pixel of HD
• 1280 x 720 (720p)
• 1920 x 1080 (1080i/ 1080p)
• Aspect Ratio: 16:9
• End-to-end resolution
• Video quality is ensure from camera to
monitor as same high quality only by HD.
• Except HD, all other resolution, even higher
megapixel ones will end up with letterboxed,
pillar-boxed, window-boxed from viewing.
• Future-proof standard
• HD is the mainstream which outpace even
the non-HD megapixel range.
Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg
Video Management
 H.264 Advantage
• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the
mainstream compression technology since 2010.
•
Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less
than M-JPEG).
•
Thus, less bandwidth and less storage are required, best suit for limited bandwidth
and long term storage.
* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the
dominant for many video management systems nowadays, but obviously, the trend is embracing
H.264 as majority for next move.
Video Management
 H.264 Quality
•
The improved compression performance of H.264 comes at the price of greater
computational cost. H.264 is more sophisticated than earlier compression methods
and this means that it can take significantly more processing power to compress
and decompress H.264 video.
•
A video frame compressed at the same bit rate compared as below figures:
MJPEG
(same bit rate 512k)
MPEG4
(same bit rate 512k)
* Picture source: Vcodex White Paper: An overview of H.264
H.264
(same bit rate 512k)
Video Management
 Privacy Mask for personal secret

Privacy Mask feature allows you to block out certain sensitive zones for privacy.
You can set up to five privacy mask windows in the same screen. Privacy
masks will appear on all video streams and recording videos and will overlap
with motion detection windows. As seen in the figure below, the masked area
does not detect any motion.
Video Management
 ePTZ
•
Thanks to digitalization, ePTZ allows
user to zoom in to target area or
object to see more detail than normal
viewing.
•
In addition, click and drag to move the
closer view to any other area from the
original image is easy and simply on
your finger tip.
•
Full view of video
Especially suit for HD and above.
Pan, tilt and zoom to bottom left by ePTZ
Pan, tilt and zoom to bottom right by ePTZ
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Network Protocol
 ONVIF standard
•
ONVIF, the Open Network Video Interface Forum, is an open industry forum for
the development of a global standard for the interface of IP-based physical
security products.
 How you can benefit from ONVIF
•
A global interface standard will make it even easier for end users, integrators,
consultants and manufacturers to take advantage of the possibilities offered by
network video technology.
Visit ONVIF official website for more detail: www.onvif.org
Network Protocol
 HTTPS for network security
•
HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and
Transport Layer Security), which is used to provide a secure identification by
encrypted connection between web server and client.
•
HTTPS is normally used in transaction of payment or access of confidential
information with URL begin with “https://” at port 443, instead of HTTP at port 80.
Network Protocol
 HTTPS (cont.)
 The HTTPS cannot be enabled if there is no certification on the device.
 There are three possible ways make you can enable the HTTPS, create
certificate request and upload the certificate file which is signed by
third party already, create self-signed certificate automatically and
Create self-signed certificate manually.
Network Protocol

WMM ( DCS-2130 only )
• Wi-Fi Multimedia (WMM), previously known as Wireless Multimedia
Extensions (WME), is a subset of the IEEE 802.11e wireless LAN (WLAN)
specification that enhances quality of service (QoS) on a network by
prioritizing data packets according to four categories. Network administrators
can change priority levels as they see fit.
•D-link have below server product support MMM:
- DIR-628 Range Booster N Dual Band Router
- DWL-3200AP 802.11g Managed Access Point
Network Protocol

Wireless security algorithm ( DCS-2130 only )
 Support IEEE 802.11 wireless network security algorithm
- Wired Equivalent Privacy (WEP)
- 802.11i Wi-Fi Protected Access (WPA)
- 892.11i Wi-Fi Protected Access II (WPA2)
Network Protocol
 WPS ( DCS-2130 only )
 The Wi-Fi Protected Setup
(WPS) is a standard for easy
and secure establishment of
a wireless home network,
The goal of the WPS protocol
is to simplify the process of
configuring security on
wireless networks
o Local Storage
 SD slot for local storage
Local SD storage for network loss event
purpose

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes
When video bit rate set 500kbps, 32GB
can save 3 days video data.
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o Local Storage
 Content of SD card remote accessible
•
SD card content can be read, download by web user interface. User
doesn’t need to get data from card.
•
Support format function (FAT32)
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Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Head Competition
 Sell Against Competition
 Technology Brief
 Product Deployment Guide
Application Diagram
PIR sensor
DCS-7110
DO
Buzzer
Application Example
Wireless Cube camera
DCS-2130(HD,H.264)
Home living room
Cube camera
DCS-2103(HD,H.264)
Wireless N Router
- DIR-615
PoE Switch
-
Office
Outdoor Box
Legend:
Coax
wireless
Ethernet/ PoE
Video Encoder
-
DVS-210-1 (MPEG-4)
-
DVS-310-1 (H.264)
DCS-7410 (30M IR)
-
DCS-7510 (50M IR)
Perimeter
Outdoor Dome
DES-1228P
Fixed Box
-DCS-3710 B1
-DCS-3112
-(1.3M, H.264)
Legacy Analog
Camera
-
-
DCS-6510 (VGA, H.264)
-
DCS-6511 (1.3M, H.264)
Warehouse
Security Room
IP SAN Storage
- DSN-1100-10
(Tower, 5-Bay, 4GbE)
- DSN-2100-10
(2U, 8-Bay, 4GbE)
- DSN-3200-10
(3U, 18-Bay, 8GbE)
9-ch NVR Appliance
VMS Software
-
DNS-722-4 (Basic)
-
DCS-210 (8 ch, upcoming)
-
DNS-726-4 (Pro)
-
DCS-220 (32 ch)
-
DCS-230 (64 ch)