Transcript DCS-3715_Sales Guide

Sales Guide
DCS-3716
Full HD Day&Night WDR Network Camera
Version 1.0
D-Link HQ, Jun. 2011
D-Link Confidential 1
Before Getting Started – The Model
 DCS-3716 is positioned as key model to meet mainstream of
business camera that involves many new initiatives:
• First 3M & Full HD(1080P) resolution
• Full HD full frame rate video camera.
• Equipped with Full HD & H.264 spec mix as one of major product range.
• One of the key attraction for channel development and project penetration thanks
to its popularity and competitive pricing.
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Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Image quality Competition
 Uniqueness Highlight
 3Mega pixel resolution
 Technology Brief
 Product Deployment Guide
Positioning Overview
 Available
 In Development
 In Plan
DCS-3716
1/2.8” 3Megapixel CMOS
H.264, MPEG4, MJPEG
1080 @ 30fps
(Max. 2048x1536 @ 15fps)
WDR, SD slot
DCS-3713
DCS-3715
1/4” Megapixel CMOS
H.264, MPEG4, MJPEG
1080P @ 30fps
2-way audio,
WDR, SD slot
Intelligent Video
Price / Performance
1/2.7” 2 Megapixel CMOS
H.264, MPEG4, MJPEG
1080P @ 30fps
(Max. 1920x1080 @ 30fps)
two-way audio
SD slot
DCS-3710 B1
1/3” 1.3Megapixel CMOS
H.264, MPEG4, MJPEG
720P @ 30fps
(Max. 1280x1024 @ 30fps)
2-way audio, SD slot, WDR
DCS-3112
DCS-3411 / 3430
1/4” CMOS Sensor, H.264,MPEG4,MJPEG
VGA @ 30 fps
DCS-3410
1/3” D1 CCD, MPEG4, MJPEG, D1 @ 30 fps
Q1 / 2011
Q2 / 2011
¼” 1.3M CMOS,
H.264, MPEG4, MJPEG
720P@ 30fps
(Max. 1280x1024 @ 30fps)
2-way audio, SD slot
DCS-3010
(New ID)
Q3 / 2011
1/4” CMOS
H.264, MPEG4, MJPEG
720P @ 30 fps
Compact, SD slot
Q4 / 2011 & 2012~ 4
[ Mar. 2011 Update ]
Positioning Overview
 Mainstream Full HD H.264 indoor box camera.
 WDR for critical light source
 Professional high performance mega pixel vari-focal DC iris lens
 ROI(Region of Interest) for ePTZ feature can well utilized high resolution.
 Local Storage can record video/snapshot at camera side during alarm
triggering.
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Target Market
3 Mega pixel / Full HD
H.264 / MPEG4 / MJPEG
WDR
Indoor application (*with Enclosure can use for outdoor )
PoE
Mega pixel vari-Focal DC irir lens
DCS-3716
SD card local storage
Two-way audio
Retail
Residential
Commercial
Education
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• All entrances
• Security zone
• Garden and
backyard*
• Lobby
• Outdoor field*
• Lobby
• Lobby
• Security zone
• Public corner*
• Security zone
• Security zone
• Public corner*
• Perimeter*
• Car park*
• Public corner*
• Warehouse
• Warehouse
• Public corner*
• Perimeter*
• Factory plant
• Roof*
• Perimeter*
• Warehouse
• Warehouse
• City surveillance*
• Public corner
• Warehouse
• Car Park*
• Perimeter*
• Public corner*
• Private garage
• Car park*
• Loading dock
Healthcare
Government
• Roof*
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IPv6
Selling Point
1. Sony Exmor 1/2.8” 3Megapixel CMOS progressive sensor
2. Real-time H.264, MPEG-4 and Motion JPEG compression
3. Full HD resolution (1920x1080) and up to 3M (2048x1536)
4. Mega pixel DC iris Vari-Focal 3.1mm(W)~8mm(T) F1.2 CS mount lens
5. Built-in removable IR-cut filter for day/night surveillance
6. WDR for critical light source
7. Simultaneous multi-stream support
8. ePTZ
9. Privacy Mask feature
10.SD local storage for event recording.
11. 2-way audio support
12. 2 alarm input / 1 alarm output
13. Power over Ethernet (PoE)
14. 3GPP mobile surveillance
15. Built-in Samba client for NAS
16.ONVIF Compliance.
17.HTTPS allows reliable and secure connection.
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Image quality competition
 Uniqueness Highlight
 3Mega pixel resolution
 Technology Brief
 Product Deployment Guide
Sony Exmor 3 Mega pixel CMOS
 3 Mega pixel high resolution
Full HD ( 1920 x 1080 )
3 Mega QXGA ( 2048 x 1536 )
Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Image quality competition
 Uniqueness Highlight
 3Mega pixel resolution
 Technology Brief
 Product Deployment Guide
Technology Brief
 Video Management
• 3M large than Full HD
• H.264
• WDR
• 3 mega pixel lens
• Privacy Mask
• ePTZ
 Network Protocol
• ONVIF
• HTTPS
 Event Management
• SD Card storage
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Video Management
3M large than Full HD
Resolution
HD, the High Definition video is commonly
been adopted as mainstream video
standard from vast video categories, such
as digital TV, computer monitor, gaming,
filmmaking, and also video surveillance.
• Pixel of HD
• 2048 x 1536 (3 Mega pixel)
• 1920 x 1080 (1080i/ 1080p)
• End-to-end resolution
• Video quality is ensure from camera to
monitor as same high quality only by HD.
• Except HD, all other resolution, even higher
megapixel ones will end up with letterboxed,
pillar-boxed, window-boxed from viewing.
• Future-proof standard
• HD is the mainstream which outpace even
the non-HD megapixel range.
Source: en.wikipedia.org/wiki/File:Vector_Video_Standards2.svg
Video Management
 H.264 Advantage
• H.264, aka MPEG-4 Part 10, or MPEG-4 AVC (Advanced Video Coding), becomes the
mainstream compression technology since 2010.
•
Better video quality than MPEG-4 with far less bit rate (approx 50% less, 80% less
than M-JPEG).
•
Thus, less bandwidth and less storage are required, best suit for limited bandwidth
and long term storage.
* M-JPEG and MPEG-4 are widely known as mainstream compression for years, and still the
dominant for many video management systems nowadays, but obviously, the trend is embracing
H.264 as majority for next move.
Video Management
 H.264 Quality
•
The improved compression performance of H.264 comes at the price of greater
computational cost. H.264 is more sophisticated than earlier compression methods
and this means that it can take significantly more processing power to compress
and decompress H.264 video.
•
A video frame compressed at the same bit rate compared as below figures:
MJPEG
(same bit rate 512k)
MPEG4
(same bit rate 512k)
* Picture source: Vcodex White Paper: An overview of H.264
H.264
(same bit rate 512k)
Video Management
 WDR for high contrast light source
environment
 The Wide Dynamic Range (WDR) function of a
camera is intended to provide clear images even
under back light circumstances where intensity of
illumination can vary excessively. WDR cameras are
usually recommended for situations where light
enters a premise from various angles such as a
multi-window room. A camera placed on the inside
of the room will be able to see through the intense
sunlight or artificial light coming in.
 If an indoor security camera is pointed towards a
window or an entrance door, you will see the
background washed out during daytime. This is very
common situation in restaurants and stores which
have big glass windows.
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Video Management
 WDR performance is better then BLC

Wide Dynamic Range (WDR) Technology uses two shutter speeds in
alternative video fields, high and normal, and combines these two
fields into one frame. It allows every detail to be captured accurately
even if one portion is bright while other portions are dark. As a result,
combined fields yield a frame of high quality images. Below is a
comparison of camera technologies with its video images of Regular,
Backlight Compensation (BLC), and Wide Dynamic Range.
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Video Management
 WDR Effect Comparison
 In comparison with disable WDR and enable WDR image, WDR
displays better color and brightness.
1200 lux
25 lux
NO WDR IMAGE
1200 lux
25 lux
WDR IMAGE
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Video Management
 Computar 3 Megapixel Vari-Focal Auto Iris Lens
•
Focal length : 3.1 mm ~ 8 mm (2.58X Manual Optical zoom )
•
Angle of View (HOR) ˚ : 95.9˚(3.1mm) ~ 38.7˚ (8mm)
•
Aperture (F) : F1.2 ~ 360
•
M.O.D(Minimum Object Distance) : 0.3 m
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Video Management
 Aspherical lenses for exactly focus
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Video Management
 IR Corrective Lenses for exactly Day & Night focus
Day & Night camera normally operate in the near-infrared/infrared zones at
night, making the image “out of focus” and unsuitable if used with a
conventional lens. IR Lens that utilize a special optical glass material which
minimizes light dispersion
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Video Management
 IR Corrective sample
Image will always focused when both
Day and Night.
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Video Management
•
Megapixel lens for megapixel sensor ( camera )
Megapixel lens provide high contract, brightness and sharpness across
the entire image plane.
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Video Management
Non-megapixel lens will not fully
display the resolution of megapixel
sensor, especially in corner of image.
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Video Management
 Privacy Mask for personal secret

Privacy Mask feature allows you to block out certain sensitive zones for privacy.
You can set up to five privacy mask windows in the same screen. Privacy
masks will appear on all video streams and recording videos and will overlap
with motion detection windows. As seen in the figure below, the masked area
does not detect any motion.
Video Management
 ePTZ
•
Thanks to digitalization, ePTZ allows
user to zoom in to target area or
object to see more detail than normal
viewing.
•
In addition, click and drag to move the
closer view to any other area from the
original image is easy and simply on
your finger tip.
•
Full view of video
Especially suit for HD and above.
Pan, tilt and zoom to bottom left by ePTZ
Pan, tilt and zoom to bottom right by ePTZ
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Network Protocol
 ONVIF standard
•
ONVIF, the Open Network Video Interface Forum, is an open industry forum for
the development of a global standard for the interface of IP-based physical
security products.
 How you can benefit from ONVIF
•
A global interface standard will make it even easier for end users, integrators,
consultants and manufacturers to take advantage of the possibilities offered by
network video technology.
Visit ONVIF official website for more detail: www.onvif.org
Network Protocol
 HTTPS for network security
•
HTTPs, the Hypertext Transfer Protocol over SSL/ TLS (Secure Socket Layer and
Transport Layer Security), which is used to provide a secure identification by
encrypted connection between web server and client.
•
HTTPS is normally used in transaction of payment or access of confidential
information with URL begin with “https://” at port 443, instead of HTTP at port 80.
Network Protocol
 HTTPS (cont.)
 The HTTPS cannot be enabled if there is no certification on the device.
 There are three possible ways make you can enable the HTTPS, create
certificate request and upload the certificate file which is signed by
third party already, create self-signed certificate automatically and
Create self-signed certificate manually.
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SD Card Storage
 SD slot for local storage
Local SD storage for network loss event purpose,

SD 1.1 Maximum capacity 4G Bytes

SDHC 2.0 Maximum capacity 32G Bytes
When video bit rate set 500kbps, 32GB can save 3 days video datas.
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SD Card Storage
 Event recording / backup recording
•
SD card record supports recording of event trigger from Motion Detection and DI.
Network
lose
DI
triggered
Video Clips
Snapshot
Motion
detected
SD Card Storage
 Content of SD card remote accessible
•
SD card content can be read, download by web user interface. User
doesn’t need to get data from card.
•
Support format function (FAT32)
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Table of Content
 Product Highlight
 Positioning Overview
 Target Market
 Selling Point
 Competition Analysis
 Competition Mapping
 Sell Against Competition
 Image quality Competition
 Uniqueness Highlight
 3Mega pixel resolution
 Technology Brief
 Product Deployment Guide
Application Diagram
PIR sensor
DCS-3716
DO
Buzzer
Pan /Tilt scanner
Application Example
Speed Dome
- DCS-6815 (18x)
- DCS-6817 (30x)
- DCS-6818 (36x)
Entrance gate
PoE Switch
Outdoor Box
-
DES-1228P
-
DCS-7410 (30M IR)
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DES-1210-28P
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DCS-7510 (50M IR)
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DGS-1210-10P
Outdoor IR Box
DCS-7110 (HD,H.264)
VIP Area
Perimeter
Outdoor Dome
-
DCS-6510 (VGA, H.264)
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DCS-6511 (1.3M, H.264)
Warehouse
Fixed Box
-DCS-3716
-(3Mega , H.264)
Office, Super Market
Security Room
Legacy Analog
Camera
Legend:
Coax
Ethernet/ PoE
Video Encoder
-
DVS-210-1 (MPEG-4)
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DVS-310-1 (H.264)
IP SAN Storage
- DSN-1100-10
(Tower, 5-Bay, 4GbE)
- DSN-2100-10
(2U, 8-Bay, 4GbE)
- DSN-3200-10
(3U, 18-Bay, 8GbE)
9-ch NVR Appliance
VMS Software
-
DNS-722-4 (Basic)
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DCS-210 (8 ch, upcoming)
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DNS-726-4 (Pro)
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DCS-220 (32 ch)
-
DCS-230 (64 ch)