Transcript DCS-3710_Sales Guide

Sales Guide of DCS-6511
HD Day & Night Vandal-Proof
Fixed Dome Network Camera
Version 1.00
D-Link HQ, Oct. 2010
1
D-Link Confidential
o Contents
Product Roadmap
Competition Analysis
 Competitors Analysis
 Key Comparison
Product Highlights
 Positioning
 Target Market
 Selling Point
 Technology Briefing
Product Deployment Guide
 System Diagram
 Optional Accessories
2
o Fixed Dome Camera Roadmap
DCS-6111
F e a t u r e
•¼” VGA WDR CMOS
MPEG4, MJPEG
VGA @ 30 fps
DCS-6511
•PoE, 3GPP,3-axis
20M IR LED, ICR
•1/3” 1.3 Megapixel CMOS
•H.264. MPEG4, MJPEG
DCS-6410
•1/3” CCD
MPEG4, MJPEG
D1 @ 30 fps
2-way audio
DCS-6510
•1280x1024 @ 30 fps
•1/4” VGA CMOS
•3-axis
•H.264,MPEG4,MJPEG@30fps
•WDR
•PoE, 3GPP
•Two-way Audio
•two-way Audio
•15M IR LED
•3-axis
•PoE,
•20M IR LED, ICR
•20M IR LED, ICR
•Vandal & weather proof
•IP66/Vandal/weather proof
•-20°C ~ 50°C
•Remote focus / DC-Iris
•-40°C ~ 50°C
DCS-6110
•¼” VGA CMOS
MPEG4, MJPEG
VGA @ 30 fps
PoE, 3-axis
P r i c e
3
o Competitive Analysis
D-Link DCS-6511
AXIS P3344-VE
Features
Sony SNC-DH180
Panasonic WV-NW502
Vivotek FD8361
ACTi TCM-7411
$800
P r i c e
$900
$1000
$2000
4
o Key Comparison - DCS-6511
Feature
D-Link
DCS-6511
AXIS
P3344-VE
Sony
SNC-DH180
Image Sensor
Sony 1/3” CMOS
1/4” CMOS
Sony 1/3” CMOS
IR LED support
20 Meters
No
15 Meters
Sensor Resolution
1280x1024
1280x800
1280x1024
Codec
H.264/MPEG4/MJPEG
H.264/MJPEG
H.264/MPEG4/MJPEG
Streaming
Multi-profile
Dual streaming
Selectable dual streaming
Frame rate
up to 30 fps
up to 30 fps
Motorized Lens
Yes
Yes
Yes
Input Power
DC12V / AC24V / PoE
PoE
DC12V / PoE
Web price for reference
$959 ( MSRP )
$1104
$1748
[ Please refer to the Competitive Analysis File for a detailed comparison ]
Jpeg 1280x1024 @ 30 fps
MPEG4, H.264 don't real time
5
o Key Comparison - DCS-6511
 Megapixel Low light comparison
Sony 1.3M WDR CCD
 DCS-6511,Sony 1.3M CMOS
 Sony 1.3M CCD
 Micron 2M CMOS
0.03 lux @ 7.5 ~ 8 fps
DCS-6511(WDR)
Micron 2M CMOS
6
o Key Comparison - DCS-6511
DCS-6511 WDR
 WDR solution comparison
 DCS-6511, Sony 1.3 Megapixel
 Panasonic SD III, 720x480
 Pixim D1000 ORCA, 720x480
Panasonic SD III WDR
Pixim WDR
7 7
o Key Comparison - DCS-6511
 Megapixel WDR comparison
 DCS-6511,Sony 1.3M CMOS
 Sony 1.3M CCD
9500 lux
25 lux
DCS-6511(WDR)
9500 lux
25 lux
Sony 1.3M WDR CCD
8
o Product Highlights - Positioning
 Excellent image quality

DCS-6511 is equipped with Megapixel Wide Dynamic Range (WDR)
CMOS sensor and 20M IR LED ,ICR module for night surveillance.
With WDR and auto iris lens this camera can be used for applications
or environments with varying light conditions..
 Easy installation with remote vari-focal (zoom) and focus

DCS-6511 equipped a Motorized vari-focal (zoom) & focus lens which
support remote vari-focal (zoom) ensures that the viewing angle and
optical zoom ratio can be optimized for the environment at
installation. The remote focus function makes the installation easy,
convenient.
 Flexible Installations

DCS-6511 supports three-axis mechanical design and 3 optional
mounting accessories.

Support DC12V, AC24V and PoE for more power source selection
9
o Product Highlights - Positioning
 Outdoor integrated

DCS-6511 designed weather proof vandal housing which meet
IP66 and IK-10 international standards and can withstand the
toughest environment.

Additionally, with built-in heater and fan, the DCS-6511 is
capable of operating at temperature ranging from -40°C to 50°C
making those the best choice for extreme weathers.
 ePTZ for surveying regions

The ePTZ feature allows users to
select a target region for close-up
viewing simply by clicking on the
video feed displayed within their
browser. ePTZ makes use of the
camera’s mexapixel resolution to
survey a large area effortlessly
10
o Target Market
 DCS-6511 is ideal for Versatile Applications in Various
Environments
 Indoor : supermarkets, gyms, airports, stations, casinos, hotels, buildings …
 Outdoor : warehouse, streets, parks, amusement parks, beaches, schools,
stations ….
•
Weather Resistant Housing, Vandal Proof Cover
International IP-66 Standard and International IK-10 Standard. Protect
the dome from violations
•
Built-in Heater and Fan
Under -40 °C, the heater will turn on with full power automatically.
Under 0 °C, the heater will turn on with half power automatically.
Over 10 °C, the heater will turn off automatically.
Over 55 °C , the Fan will turn on automatically.
Under 40 °C , the Fan will turn off automatically.
* The temperature measured from camera inside, not environment temperature
11
IPv6
o Selling points
 Real-time H.264, MPEG-4 and Motion JPEG compression
 Sony Exmor 1/3” Megapixel Progressive CMOS sensor
 WDR for critical light source
 Built-in Motorized vari-focal & auto focus lens
 20M IR led
 Support ePTZ
 3-axis lens adjustment for wall mount application
 Excellent Image quality and Low light performance
 Built-in removable IR-cut filter for day/night surveillance
 New ID design of D-link fixed dome type camera
 Local SD slot support both SD 1.1 and SDHC 2.0 storage card
 Simultaneous multi-stream support
 2-way audio support
12
IPv6
o Selling points
 Built-in Power over Ethernet (PoE)
 IP 66 Weather resistant housing for outdoor
 Built-in heater and fan for -40°C ~ 50°C (-40°F ~ 122°F)
operation temperature for extreme weathers.
 IK-10 Vandal proof hosing
 3GPP mobile surveillance
 Support ONVIF standard
 Built-in Samba client for NAS
 Supports HTTPS streaming
 Advanced Event Management functions
 Privacy Mask feature
 Supports multiple access list
 Flexible Installations
13
o Technology Brief
 H.264
 H.264 is a best standard for video compression. It is also known as MPEG-
4 Part 10, or MPEG-4 AVC (for Advanced Video Coding).
 H.264/AVC is capable of providing good video quality at substantially
lower bit rates than previous standards without increasing the complexity
of design.
 In the IP surveillance application, H.264 will be a better compression
method where there are demands for higher frame rate and higher
resolution videos.
 H.264 can reduce the size of video stream around 80% compared with
the Motion JPEG and as much as 50% than MPEG-4. Thus less network
bandwidth and storage space are required.
14
o Technology Brief
 H.264 Quality
 The improved compression performance of H.264 comes at the price of
greater computational cost. H.264 is more sophisticated than earlier
compression methods and this means that it can take significantly more
processing power to compress and decompress H.264 video.
 A video frame compressed at the same bit rate compared as below figures:
* Picture source: Vcodex White Paper: An overview of H.264
15
o Technology Brief
 Megapixel v.s D1(720x480) ,VGA(640x480)
 Traditional CCTV Camera send video data by composite signal, and
that have D1 ( ex: 720 x 480 NTSC ) resolution limitation, on the
contrary IP Camera send data by network, that can support Megapixel
resolution which have better quality.
VGA resolution
1.3 Mega resolution
16
o Technology Brief
 Megapixel CMOS v.s Megapixel CCD
 Megapixel CMOS sensor have as good color as CCD
 In normal light condition, CMOS quality is the same with CCD
Sony
Megapixel
CMOS
sensor
Sony
Megapixel
CCD
sensor
17
o Technology Brief
 Megapixel CMOS can get better low lux performance than CCD
 In 0.5 lux light (Night mode), CMOS quality is better than CCD.
Sony
Megapixel
CMOS
sensor
Sony
Megapixel
CCD
sensor
18
o Technology Brief
WDR for high contrast light source environment
 The Wide Dynamic Range (WDR) function of a
camera is intended to provide clear images even
under back light circumstances where intensity of
illumination can vary excessively. WDR cameras are
usually recommended for situations where light
enters a premise from various angles such as a
multi-window room. A camera placed on the inside
of the room will be able to see through the intense
sunlight or artificial light coming in.
 If an indoor security camera is pointed towards a
window or an entrance door, you will see the
background washed out during daytime. This is very
common situation in restaurants and stores which
have big glass windows.
19
o Technology Brief
 WDR performance is better then BLC

Wide Dynamic Range (WDR) Technology uses two shutter speeds in
alternative video fields, high and normal, and combines these two
fields into one frame. It allows every detail to be captured accurately
even if one portion is bright while other portions are dark. As a result,
combined fields yield a frame of high quality images. Below is a
comparison of camera technologies with its video images of Regular,
Backlight Compensation (BLC), and Wide Dynamic Range.
20
o Technology Brief
 WDR Effect Comparison
 In comparison with disable WDR and enable WDR image, WDR
displays better color and brightness.
1200 lux
25 lux
NO WDR IMAGE
1200 lux
25 lux
WDR IMAGE
21
o Technology Brief
 ePTZ
•
ePTZ enable users to select a target
region for close-up shots by simply
clicking on the camera video feed on
their screen thru browser.
•
It can highlight the megapixel camera
strength and no need to worry about
the mechanical life cycle, since it
contains no moving parts
•ePTZ to left side of video
•Full view of video
•ePTZ to right side of video
22
o Technology Brief
 IR LED
The 12pcs IR LEDs improves illumination during the night for enhanced
surveillance.
Wide view 3.3mm

Distance 20 meters

Lux: 0
Tele view 12mm
23
o Technology Brief
 HTTPS for network security
 Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a
URI scheme used to indicate a secure HTTP connection. It is
syntactically identical to the http:// scheme normally used for
accessing resources using HTTP. Using an https: URL indicates that
HTTP is to be used, but with a different default TCP port (443) and an
additional encryption/authentication layer between the HTTP and TCP.
24
o Technology Brief
 HTTPS (cont.)
 The HTTPS cannot be enabled if there is no certification on the device.
 There are three possible ways make you can enable the HTTPS, create
certificate request and upload the certificate file which is signed by
third party already, create self-signed certificate automatically and
Create self-signed certificate manually.
25
o Technology Brief
 Privacy Mask for personal secret

Privacy Mask feature allows you to block out certain sensitive zones for privacy.
You can set up to five privacy mask windows in the same screen. Privacy
masks will appear on all video streams and recording videos and will overlap
with motion detection windows. As seen in the figure below, the masked area
does not detect any motion.
26
o Technology Brief
 ONVIF standard

ONVIF is an open industry forum for the development of a global standard for
the interface of IP-based physical security products..
 How you can benefit from ONVIF

A global interface standard will make it even easier for end users, integrators,
consultants and manufacturers to take advantage of the possibilities offered by
network video technology.
 Link to http://www.onvif.org for get more information
27
o Technology Brief
 Motorized vari-focal and auto focus Lens
•
Traditional fixed dome camera design always have focus issue when installation,
because the dome cover should install after adjusted focus. It’s not easy to
adjust focus exactly.
•
The motorized lens support
remote adjust zoom and
focus, the function makes
the installation convenient,
eliminating the need for
focusing at the camera
position.
28
o Technology Brief
 Computar (CBC) Motorized vari-focal and auto focus Lens
•
Focal length : 3.3 mm ~ 12 mm
(3.6x Optical zoom )
•
Angle of View (HOR) ˚ :
89.8˚(3.3mm) ~ 23.9˚ (12mm)
•
Aperture (F) : F1.4 ~ 360
•
M.O.D(Minimum Object Distance) :
0.5 m
 IMPORTANT INFORMATION
 The DCS-6511 lens is designed for remote adjust at installation ,
it’s different with PTZ model’s motorize lens, that can not support
continuous running.
29
o Technology Brief
 SD slot for local storage
•
Local SD storage for network loss
event purpose
•
SD 1.1 Maximum capacity 4G
Bytes
•
SDHC 2.0 Maximum capacity 32G
Bytes. When video bit rate set
500kbps, 32GB can save 3 days
video data.
19
o Technology Brief
 Content of SD card remote accessible
•
SD card content can be read, download by web user interface. User
doesn’t need to get data from card.
•
Support format function (FAT32)
31
o Technology Brief
 3-Axis Mechanism
•
Normal dome cameras use 2 axis mechanism for horizontal
and vertical adjustment only. For ceiling installation, the
images are displayed as seen in as figure 1.
•
When installed on a wall,
the images are seen at 90
degree angle, as seen in
figure 2.
•
With third axis
mechanism, camera
images are adjusted
accordingly as seen in
figure 3.
Fig. 3
Fig. 1
Fig. 2
32
o Technology Brief
 Support 12V DC & 24C AC & PoE power source input
- Consist with SMB camera design, DCS-6511 support 12V DC power adaptor
- Built-in PoE to support receiving both data and power over a single Ethernet
cable - which makes the installation easier and cheaper
- Support AC 24V for
flexible power source
selection. For example,
installer can easy to
get AV 24V power
from building
emergency power
33
o Product Deployment Guide - System Diagram
34
o Product Deployment Guide – Standard Mounting Bracket
 Flexible Installations
 Support various mounting accessories
 IMPORTANT INFORMATION
 DCS-6511 Standard package just included
bracket.
standard mounting
35
o Product Deployment Guide - Optional Accessories
 Flexible Installations
 IMPORTANT INFORMATION
 DCS-6511 Standard package just included
bracket.
standard mounting
36