Transcript Observation: an Example

Observation: an Example
Traditional “Outdoor” Market—
The Alleys outside of Chang-Chuen
Market
Types of Analysis –from parts to
whole
•
Text
Social
Cultural
Textual
Collection of
Collection of
details, both multiple
data
form and
perspectives
content.
Cause and effect, meanings of the text(s), for
our culture/society, or for us.
Question
• Why are outdoor traditional markets more
popular than the indoor ones? Why can it
compete with supermarkets?
• Working Hypothesis:
– For customers –
•
•
•
•
The variety & freshness of foods and groceries they sell;
The prices;
Location
Buying Habits: Sense of familiarity
– For Vendors –
• Low budget (rent); No decoration needed;
• Room for tax dodging
Outline
• Background: 1. General; 2. Changchuen Market;
• Reasons for its Popularity
– For Customers;
– For Vendors;
• Possible Problems
Background
• Traditional markets in Taiwan have been
challenged by all kinds of supermarkets and
warehouse stores.
• The government’s efforts--經濟部有鑑於此，
自八十七年起開始推動「傳統市場更新與改善
五年計畫」及「改進攤販問題五年計畫」，期
望透過研修法規、建置資訊系統、教育宣導、
管理與取締及釐訂輔導措施等作為，再造傳統
市場及攤販集中區的春天。
Chang-chuen Market and the
sprawling Alleys
•
supermarket
Alley Market
龍江路
長春市場 –its improvements
• 一、Beautifying the Ceilings: 天花板修繕與美
化，天花板變得美觀大方，同時使長春市場充
滿藝術化的氣息；
• 二、Garbage Disposal: 設置垃圾處理場，妥善
處理垃圾問題並做好資源回收的工作，長春市
場的垃圾處理相當現代化；
• 三、Bulletin Board: 設置大型公佈欄，便於宣
傳市場各項活動
• 四、Improving the Environment: 市場環境整
理整頓：＊decoration；＊playground for
children，stopping the illegal parking；＊
setting up ads；＊anti-slippery ramp
(source: http://www.onmarketplaceline.com/ )
長春市場 –its improvements
•
The “Outdoor” Market –on 遼寧street
The “Outdoor” Market 2—one alley
•
The “Outdoor” Market 3 —another
alley
•
The “Outdoor” Market 3 —龍江 Rd
•
Reasons for its Popularity
-- For Customers –Variety vs.
Standardized package —
Meat and vegis,
desserts and groceries,
clothings,
toys
things not found in supermarets
Reasons for its Popularity
-- For Customers --Variety—
• Irregular vendors
brought all kinds of
fun stuffs;
• E.g. preserved
fruits –
• Three kinds of
raisins;
• 棗梅﹔
• With all kinds of
health effects, such
as digestion, lungcleansing, weightloss, etc.
•
Reasons for its Popularity
-- For Customers -- Freshness
food prepared on
the spot.
•
Reasons for its Popularity
-- For Customers-- The prices
• – vegetables; 3 big plates 100 dollars, 3
bags 50 dollars;
• Changes reduced;
Reasons for its Popularity
-- For Customers
• Location –usually they are nearby
• Buying Habits:
– Plastic bags allowed;
– Sense of familiarity
• the crowd
• With the vendors;
• and sense of liveliness and bountifulness。
Reasons for its Popularity
-- For Vendors
• Low budget –
– the rent -- cannot be as expensive as one
store front in a warehouse store, or
supermarket;
– No decoration needed;
– Possibly—tax dodging.
Problems
• Tax
• Noise, obstructing traffic, sanitation
Conclusion:
They add colors to Taipei city, and are
one of the many choices of city dwellers.
They are spaces for us to “venture into”
as long as we have time and energies.