Transcript MARKETING 1.01

MARKETING 1.01
Practice Questions
What does applying the
customer-orientation element of
the marketing concept enable
the business to do?
1-Offer products that consumers want to buy
2-Persuade customers to buy its products
3-Provide more products than consumers need
4-Coordinate its marketing activities
What does applying the
customer-orientation element of
the marketing concept enable
the business to do?
1-Offer products that consumers want
to buy
2-Persuade customers to buy its products
3-Provide more products than consumers need
4-Coordinate its marketing activities
By increasing awareness of the
need for environmental controls,
what has marketing done?
1-Made buying more convenient
2-Regulated the standard of living
3-Improved the quality of life
4-Added usefulness to products
By increasing awareness of the
need for environmental controls,
what has marketing done?
1-Made buying more convenient
2-Regulated the standard of living
3-Improved the quality of life
4-Added usefulness to products
According to the marketing
concept, which option shows
company commitment
1-Leaving marketing to the marketing
department
2-Teaching marketing to college marketing
students
3-Setting aside funds to research what
customers want
4-Pricing a product to maximize profitability per
item
According to the marketing
concept, which option shows
company commitment
1-Leaving marketing to the marketing
department
2-Teaching marketing to college marketing
students
3-Setting aside funds to research what
customers want
4-Pricing a product to maximize profitability per
item
Which marketing function helps
businesspeople forecast how
much will be sold in a given
period?
1-Market planning
2-Risk management
3-Promotion
4-Channel management
Which marketing function helps
businesspeople forecast how
much will be sold in a given
period?
1-Market planning
2-Risk management
3-Promotion
4-Channel management
Company XYZ has predicted it will
sell 3,000 new microwaves during
the "Back to School" sale. Which
marketing function is this business
using?
1-Market planning
2-Risk management
3-Promotion
4-Channel management
Company XYZ has predicted it will
sell 3,000 new microwaves during
the "Back to School" sale. Which
marketing function is this business
using?
1-Market planning
2-Risk management
3-Promotion
4-Channel management
After the popularity of a product
dropped, the business needed a
new product to promote that would
help to improve its image. Which
marketing function would come up
with the new product?
1-Channel management
2-Product/Service management
3-Selling
4-Promotion
After the popularity of a product
dropped, the business needed a
new product to promote that would
help to improve its image. Which
marketing function would come up
with the new product?
1-Channel management
2-Product/Service management
3-Selling
4-Promotion
Paul's plant food is losing its
popularity among his customer
base. What marketing function
would come up with the improved
product?
1-Channel management
2-Product/Service management
3-Selling
4-Promotion
Paul's plant food is losing its
popularity among his customer
base. What marketing function
would come up with the improved
product?
1-Channel management
2-Product/Service management
3-Selling
4-Promotion
What does the selling function
involve that makes it so
important?
1-Setting high prices
2-Displaying products
3-Contacting customers
4-Obtaining feedback from vendors
What does the selling function
involve that makes it so
important?
1-Setting high prices
2-Displaying products
3-Contacting customers
4-Obtaining feedback from vendors