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ABOUT DJA
ABOUT DJA
DJA is an award-winning marketing services and sales promotion agency that
consistently innovates and excels in promotion development and execution.
We follow a basic philosophy that has not changed since the day we first opened our
doors in 1962: Deliver promotions that work - on strategy, on time, on budget. Underlying
that is DJA’s vertically integrated operation, with more than 70 full-time professionals and
all services under one roof at our 41,000 sq. ft. headquarters in Melville, NY. We also
have a satellite office in Pasadena, CA to support our west cost clients.
Initially, our independently owned company was just a sweepstakes development and
judging agency. Over time, it naturally progressed to include a complete menu of
promotion services all under one roof. This capability immediately set us apart from the
competition and continues to be our main point of differentiation. It allows us to deliver
superior projects with pinpoint control that is only possible when you can literally walk
down the hall to deliver program changes.
ABOUT DJA
Our ever-expanding array of services and capabilities is the force that keeps us on the
cutting edge of online, offline, mobile and integrated promotions. We have tremendous
diversity in the clients and industries we serve and have handled promotions for nearly
every major American corporation. However, our best asset is we’re flexible! You decide
how much or how little to use us. We are here to help you fulfill your promotional needs
and objectives. Customize our relationship by using one or all of our services to get your
job done. We work well in any situation…
Examples:
• DJA works directly with client
• DJA works with both Client and Agency
• DJA works with Agency as a silent partner
We can work on a project basis with scheduled fees that cover all services requested;
annual or volume contract, which covers up to “X” projects per year; or retainer, which
provides maximum cost efficiency.
ABOUT DJA
DJA has won Reggie Awards from the Promotion Marketing Association for programs
implemented for Coca-Cola, Kraft Food, Mattel Toys, Eagle Electric Mfg. Co., and Avon.
We have won Incentive Marketing Association Gold Circle Awards for programs
developed for Verbatim Corp., GE Capital (Lowe’s), Goodyear Distributor Max Finkelstein,
Inc., Astoria Federal Savings Bank, and others. Additional awards include, PROMO
Magazine’s PRO Award, the Marketing Association, the Society for International Travel
Executives (SITE), and The Global Marketer Diamond Award.
In Addition to awards for specific programs, DJA senior executives have always been
industry team players in terms of active participation in key trade organizations. We take
a team approach to promotion planning with representation from every department
involved. Whether it’s our senior marketing group, legal, design team, IT professionals, or
our production, operations, fulfillment, premiums or travel specialists, we work seamlessly
with the client and/or agency.
ABOUT DJA
Every program receives a dedicated support team comprised of the following (as
needed): a Senior VP, Account Director, Account Supervisor, Account Executive, and
Assistant Account Executive. I am the senior executive assigned to this account and I’d
like to quickly introduce myself.
(FILL IN YOUR BIO)
ABOUT DJA
Along with this highly qualified account team, you’ll receive valuable promotion know-how
from the entire DJA staff. It’s our job to continually deliver to you new and innovative
ways to execute a promotion. You can chose from our pre-existing, turnkey promotions,
or together, we can build an entirely custom promotion to meet your objectives. The best
part is, once a custom promotion is created for you, it can be used time and time again at
a fraction of the cost.
We make it easy for our clients, because we can do it all, promotion development,
sweepstakes, contests, games, social media marketing, online services, incentive and
loyalty programs, creative and production, fulfillment, Hispanic/multicultural promotions,
UGC promotions, travel services, refunds and rebates, premiums, tie-ins and strategic
alliances, event promotions - all in-house and under one roof. Let DJA help guide you
past the many risks and obstacles, legal and otherwise that can disrupt or prevent a
successful promotion.
The following is a detailed description of the available program tactics and support
services we have been providing to satisfied clients for nearly 50 years.
AREAS OF EXPERTISE
Don Jagoda Associates offers more in-house services than our competitors and is
designed for service and control of promotions - step-by-step and day-by-day.
Sweepstakes, Contests, Games Administration
When it comes to promotion administration, we leave nothing to chance. All
administrative functions from drafting the official rules to prize fulfillment are managed inhouse by our friendly, professional and experienced staff. All required state filings are
submitted on a timely basis, and drawings/judgings are performed with impartiality.
Winner notifications, affidavits and 1099’s are processed quickly and efficiently. There is
simply no agency better qualified at sweepstakes, contests and games administration
than DJA, period.
Incentive Programs
DJA has many years’ experience planning and administering all manners of rewards
programs, including sales and dealer incentives, loyalty, recognition and performance
programs.
AREAS OF EXPERTISE
We understand the difference in programs aimed at your sales force, as opposed to
dealers and distributors, or ones targeted to retailers. A completely different approach is
also necessary for a loyalty program, which is targeted to customers or consumers.
For our clients, we offer the complete package, from creative through implementation, for
the whole spectrum of programs: online, offline, mobile and integrated. We also feature
our own on and offline proprietary merchandise award catalogs, with thousands of awards
to choose from.
In addition, because of our expertise in sweepstakes, contests and games, we are able to
integrate these powerful promotion tactics to enhance each program and generate
excitement and involvement.
Legal Guidance
Our in-house legal counsel closely monitors every program that we handle. Our team
regularly attends industry-sponsored conferences to maintain a keen understanding of
promotion law. For you, this means valuable legal knowledge available for last minute
conference calls and in-person presentations. This accessibility allows us to remain as
one of the most respected promotion agencies in the industry.
AREAS OF EXPERTISE
Promotion Development
We have the expertise and the ability to take your vision and implement solid programs
from the ground up, designed to meet your objectives.
Online/Offline/Mobile/Integrated Promotions
Promotions are one of the best ways to communicate the benefits of your brand. DJA can
create online, offline, mobile and integrated promotions that will deliver elevated
consumer visibility, new brand positioning and increased brand awareness.
Website Design, Programming and Hosting
The interactive division of DJA continues to rapidly grow as more and more clients look to
integrate off-line with web and mobile-based promotions. DJA utilizes the talents of an
award-winning team of promotion professionals and IT certified specialists. We apply
everything DJA has learned - and even pioneered - in traditional promotion development
to advance technologies that create new, exciting and relevant tools. DJA develops,
designs, implements and hosts these new tools in a state of the art facility to provide best
of class promotions that will meet even the most demanding requirements.
AREAS OF EXPERTISE
Our clustered hosting technology eliminates the problems inherent with typical shared
hosting infrastructures. This technology allows us to provide a better handling of security
and other necessary site resources.
Offline Design and Production
Our award-winning team produces design and copy for all promotional needs. From
promotional logos, game cards, sales kits, point-of-sale materials, to the entire range of
promotion collateral materials. In addition, our comprehensive services include trafficing,
proofing and security for instant winner games. To maintain the highest level of security
and quality control standards, we are staffed to be on-site to supervise the production of
both DJA designed and client designed materials.
Hispanic Promotions
DJA is your go-to resource for targeting the Hispanic market with promotions. Our
specialized team will provide the latest market news and trends, identify appropriate
themes and messaging, and create unique and specifically targeted promotions that
deliver seamless execution. Trust DJA to handle all aspects of your next campaign to
help you build a better relationship with the Hispanic community.
AREAS OF EXPERTISE
Social Media Marketing
Social Media Marketing is the latest viral marketing trend that allows brands to have
'conversations' with and between its customers. DJA can handle all aspects of Social
Media Marketing including concept, creative, legal, application development, prizes and
fulfillment. We will create a presence for your brand within Facebook, Twitter, LinkedIn,
YouTube, and others, create conversations with current and potential customers, allow
your brand to showcase its bests, and build a loyal following. Isn't it time to create a
conversation around your brand?
Travel Services
DJA Travel, our in-house, fully licensed and bonded travel agency, provides everything
from individual sweepstakes and incentive program awards to incentive travel for groups
numbering in the hundreds. Our full-service staff of experienced travel professionals and
tour escorts work closely with virtually every major airline, cruise line, destination
management company and travel venue in the U.S. and abroad, in offering sweepstakes
and individual incentive and group incentive travel.
Premium and Prize Sourcing
DJA provides the broadest range of creative solutions for your prize and premium needs.
Our veteran buyers and purchasing specialists leverage our total buying power to get the
best pricing form manufacturers around the world.
AREAS OF EXPERTISE
Warehousing and Fulfillment
Whether your fulfillment program involves just a few hundred or thousands of shipments,
DJA has the fulfillment services to cover your needs. We have the proven track record to
coordinate your program with the following services: inbound mail receipt, sweepstakes
and incentive program award shipments,
pick and pack operations, inventory receipt, distribution of materials, automated and
manual assembly, collation and shipping, warehousing, and online status reporting.
Security Printing
DJA’s security experts are involved in the planning of every game of chance from its
inception whether online, offline or integrated. This protects our clients expected prize
liability and, at the same time, ensures, the fair and equitable distribution of all prizes.
Event Promotions
Our event promotions department is NOT and event marketing company. We pick up
where the event planners leave off. To get the most out of each event, involve DJA after
you’ve decided to sponsor or participate in a consumer or b-to-b event, or a sports or
entertainment property. We will precisely devise a targeted promotion that will turn
audience awareness and interest into action!
AREAS OF EXPERTISE
Refunds and Rebates
DJA has longstanding, specialized experience in the development and administration of
high end refund and rebate programs where 100% verification is absolutely essential to
weed out fraudulent claims. When appropriate, we can also overlay refund/rebate
programs with sweepstakes or instant winner games to generate peak levels of consumer
excitement and intent to participate. Our skilled customer service representatives
maintain the highest level of customer service on all inquiries, and our marketing staff and
account supervisors maintain ongoing and post-program evaluation.
Tie-ins and Strategic Alliances
With our extensive client base, and a solid track record of success, we can help establish
partnerships and develop a wide array of powerful tie-in promotion/marketing tactics.
Data Management
Our data management team can handle all the disciplines related to managing data as a
valuable resource. All data will be properly secure from corruption and non-suitable
access.
AREAS OF EXPERTISE
CASE STUDIES
INCENTIVE PROGRAM CASE STUDY
***********PROMO MAGAZINE PRO AWARD WINNER**********
Client: GE Money
Program: Pre-Season Kick-Off Program
Background: For the 2007 holiday season, GE Money and Stein Mart launched a Stein Mart credit program
that offers its cardholders a points-based rewards program plus the benefits of the Stein Mart Preferred
Customer Program To hit and exceed pre-set store goals, in terms of new credit applications, Stein Mart
introduced an Incentive Program to motivate store employees to generate high volume of applications.
Mechanics:
• Store managers assigned a goal.
• Each store that met their goal received a Kick-Off package.
• Packages included instant-win, scratch-off game cards, along with prizes.
• Every store employee received a card and prize, regardless of individual job responsibilities.
• Store managers handed out cards (all employees were winners), and employees would
scratch off to see which prize they received.
• Each store had a pyramid of prizes with top level, mid-level and lower-level logoed
merchandize prizes.
Results:
GE Money received overwhelming store management and employee response, meeting 156% of their goal. DJA
is currently working on an annual promotion plan for 2008 with Stein Mart and GE Money.
ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY
Client: Marriott International
Program: Plan and Go Anywhere Game
Background:
Between 2005 and 2006, Marriott launched a number of new site features on
Marriott.com. The new features were the product of extensive customer research,
and Marriott knew that customers found them to be very useful once they tried them.
However, customer awareness and use was low since they aren’t immediately
visible on the homepage, and they had not yet promoted them. We aimed to
increase customer interaction with the new site features.
Mechanics:
Marriott utilized a “Programmed Learning” Instant Win Game/Sweepstakes to
introduce people to use the new search technology by offering consumers the
chance to win exciting prizes.
Results:
We met or beat all of our goals. One of our main objectives was to increase
customer awareness of the new site features. During the 1.5 months that this
promotion was live we received 196,944 registrations, 246% higher than our goal of
80,000 registrations. Total game plays was 537,354, 179% above our goal. We
received 873,000 sweepstakes entries. Each registered participant played the game
approximately 3 times, on average, meeting our goal. Another major objective was
to increase customer trial of the new features; visitors to the promotion were 70-95%
more likely to interact with these new features in the same-session revenue. The
promotion also resulted in 35 same session air or car bookings. Overall, it was
proven that an online instant-win game and sweepstakes is an effective way to
generate awareness and trial of new Marriott.com features.
ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY
Client: eBay and GE Money Bank
Objectives: Promote the launch of the new eBay MasterCard.
Focus on the acquisition of new cardholders and promote the
benefits of card membership.
Tactic: Various sweepstakes elements occurring during the 2007
eBay Live event in Boston, MA.
Mechanics: DJA handled the creation of the booth graphics and
various pieces of collateral material for distribution at the event.
Two consumer involvement sweepstakes were executed at the
eBay MasterCard booth to drive traffic and provide participants
with information on the eBay MasterCard. At the final keynote
speaker address, one Grand Prize winner was announced.
During the event, eBay and GE also promoted the Joys of
Summer sweepstakes (occurring immediately after launch of the
card), which encouraged consumers to use their new eBay
MasterCard for the chance to win exciting prizes.
Prizes: Various electronic prizes and one Grand Prize of a
$5,000 eBay shopping spree.
Results: Enthusiastic consumer participation during all events.
Increased presence of eBay Mastercard
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ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY
Client: The Vidal Partnership and Sprint
Program: A Moment with Juanes
Background:
The Vidal Partnership’s client Sprint, teamed up with
international Latin pop star Juanes, to offer consumers more
than just minutes. The mobile phone carrier offered one
lucky consumer “A Moment with Juanes”. The sweepstakes
strategy connected Latinos to music, a popular interest
among the demographic. The tactic awarded two tickets to
attend a Juanes concert and the opportunity to meet him in
person, which garnered many entries.
Mechanics:
To enter, consumers visited www.batanga.com/sprint and
uploaded a video expressing why they should win a moment
with Juanes. Consumers were also able to enter by sending
a video message via a participating wireless device.
Followed by a screening process, entries were posted on the
promotion website for online consumer voting and
comments.
ONLINE/OFFLINE/MOBILE/INTEGRATED CASE STUDY
Client: Ghirardelli Squares Chocolate
Program: Chocolate Pleasures Sweetstakes
Background:
Ghirardelli approached DJA with the following objectives:
-
drive consumer awareness and increase volume,
-
generate higher levels of repeat purchase,
- - drive consumer traffic to the website,
- - acquire new customers for database.
Mechanics:
DJA recommended an in-pack instant-win game with online second chance random drawing to award
unclaimed prizes. Prizes consisted of a trip to San Francisco, including a tour of the factory, spa
packages, gift cards and Ghirardelli Squares Chocolates. Consumers were instructed via an on-pack
burst to look inside specially marked bags for the official game piece. Game pieces were paper
squares of chocolate and over-wrapped the same as the actual Squares. To see if they were an
instant-winner, consumers would unwrap their game piece and unfold it to reveal a game message.
Both instant winners and non-winners were encouraged to visit the sweepstakes website to register and
enter the second chance random drawing.
Results: The game resulted in a customer marketing opt-in database of over 14,000 names, nearly
double in sales and is scheduled to run again.
HISPANIC PROMOTION CASE STUDY
Client: Goya
Program: Create a Goya Masterpiece Contest
Background: The 2007 “Create a Goya Masterpiece Contest” leveraged Goya’s partnership with
Disney World to target the Hispanic market. The main objective was to embrace Goya’s new
brand positioning -- “Goya is the Latin-Spirited Muse for Kitchen Artists of Today”. Additionally,
Goya wanted to increase consumer excitement and encourage purchase during the holiday
season. Entrants were asked to create a work of art featuring iconic Disney images with select
Goya products. Two promotional sites were created, one in English and another in Spanish. The
Grand Prize included a fun-filled 4-day, 3-night trip for 6 to the Walt Disney World resort in Lake
Buena Vista, Fl.
Mechanics:
• Consumers were directed to visit www.goya.com to click on the promotion link
to enter the contest.
• Entrants were asked to create works of art featuring iconic Disney images
with select Goya products.
• All entrants had to register and then upload a photo of their artistic creation to
be viewed in an online photo gallery.
• All entries were judged by a professional panel based on the following criteria:
originality 25%, creativity 25%, visual appeal 25%, relevance to Goya and
Disney theme 25%.
Results:
Consumers did an amazing job depicting iconic Disney images using a variety of their favorite
Goya products. This promotion truly brought moms and their families together during the holiday
season to showcase their artistic talents in support of Disney and Goya. The promotion
encouraged consumer/brand interaction and took another step towards developing an
interpersonal relationship between consumers and the Goya and Disney brands.
EVENT PROMOTIONS CASE STUDY
********DIAMOND AWARD WINNER********
Client: Time Warner Cable
Program: TWC/Adelphia Integration Event
Background:
To win the business, DJA was challenged to develop a campaign that would introduce TWC
to its newly acquired markets, as a new, different, customer-centric, and innovative company.
Mechanics:
We won the business after showcasing our history and this plan: a 37 day multi-tiered mobile
marketing event, including direct mail invitations with instant-win prizes and sweepstakes
details, 3 fully-wrapped vehicles, mall tours and many prizes. We offered this strategy as an
option for the following reasons; direct connection with audience, high brand awareness,
interactivity with brand and products, enhancement of brand via non-traditional advertising,
increase in brand consideration, competitive advantage, and lasting impact. The custom-built
mall kiosk included two plasma’s, four flat screens, eight laptops, six chairs, and sales
materials. Each displayed a different TWC product. An online instant-win decoder game
captured information and awarded many prizes. One lucky winner each day was awarded a
prize instantly just for speaking with an ambassador.
Results:
50% of all visitors to the booths asked specific questions regarding the conversion. Another
6% upgraded on the spot and an additional 5% were new customers. Overall, most markets
reported at least a 65% change in company perception by customer. The mall emerged as a
critical marketing platform benefiting TWC because of the unique ability to reach a broad
demographic of consumers who are in the buying mindset and in close proximity to the pointof-purchase.
CLIENT LIST
1-800-Flowers.com
Camelot Communications
Eire Direct marketing
2K Sports
Cargill Meat Solutions
Ensemble Travel Group
ABS CBN North America
CBS Television Stations
Eric Mower & Associates
Aeropostale, Inc.
Cenergy Communications
Expo Communications
Alantra Life Settlements, LLC
Citizens Bank
FedEx Corporate Services
ALEn Americas
Clif Bar & Co.
Ferrara & Company
AmTrust Bank
Closerlook Inc.
Fingerhut Direct Marketing Incorporated
Ann Taylor Retail, Inc.
Comedy Central
Five Star Sports
AOL
Creative Presence Partners, Inc.
Fleishman-Hillard
Associated Advertising
Crosstown Traders, Inc.
FUSE Communications
Audi of America
Current Lifestyle Marketing
GE Money
AzoogleAds
Custom House
General Mills
B&G Foods, Inc.
D’Addario & Co., Inc.
Ghirardelli Chocolate Company
Balsam Hill
Daytona International Speedway
Gish Sherwood & Friends, Inc.
Bank of America
Delaware North Companies
Hanley wood Marketing
Bartons Confectioners
Directo Hispanic
Harrah’s Entertainment
BBDO
Deutsch Inc.
HearthSong
Benjamin Fine Homes & Estates
DeVries
Honeywell
Best Western International, Inc
Digital Cement
Household Credit Services
Bigelow Advertising
Dreyer’s Grand Ice Cream, Inc.
HSBC
Blackhawk Marketing Network
East West Creative
Intuit Marketing
Bridgestone Firestone North American Tire, LLC
eBay
Johnson & Johnson
Broyhill Furniture Industries, Inc.
Edelman
JWT
CLIENT LIST
Konig Motoring Accessories
New York Jets LLC
RCN
Tank Design
Lane Home Furnishings
Nexxo Financial Corporation
Revival Soy
The Active Network, Inc.
LifeScan Inc.
Nikon, Inc.
Reynolds Flexible Packaging
The Bravo Group
LIME Public Relations & Promotion
NMA Entertainment & Marketing
Riptube.com
The Clorox Company
Lokion Interactive
Novartis Consumer Health, Inc.
Rita’s Water Ice Franchise Comp, LLC
The Gretsch Company
Lopez Negrete Communications
OAG Worldwide
Rivet
The Knot
Lucero Agency
Olympus
RSI Marketing
The Livingston Group
Mambo Sprouts Marketing
P&G
Safeway, Inc.
The Vidal Partnership
Marcus Thomas LLC
Pepsi Bottling Group
Sagepath, Inc.
Time Warner Cable
Marriott Vacation Club International
Perillo Tours
Schick-Wilkinson Sword
Toby Felbman Inc.
Matchpoint Marketing
PGA Tour
Seismicom
TracyLocke
McNeil Consumer Healthcare
Picante Promotions
Shycast
Travel Industry Of America
Media Mixx
Play Along Inc.
Six Flags Theme Parks
Unilever
Merry Media, Inc.
Pollock Communications
Spiegel Brands, Inc.
UniWorld Group, Inc.
Mionetto USA
Porter Novelli
ST Motorsports
Velocity Sports & Entertainment
Motivaction
Preston Tully
Stand Advertising
Verisign
MS3 Marketing
Quigley Corporation
Staples, Inc.
Vision Creative Group, Inc.
MTD Consumer Products
R.A.B. Food Group, LLC
Stein Mart
Weber Shandwick
MWW Group
R/GA
Sterling Jewelers, Inc.
Wells Fargo Bank
MXenergy, Inc.
Rainbow Media
Storck USA, L.P.
Wolverine Brand
National City Bank
Ratner Companies
Sudler & Hennessey
Wunderman
Neutrogena Cosmetics Marketing
Raymarine
Sullivan Higdon & Sink
Yahoo!
CONTACT US
As one of the foremost experts in promotion marketing for nearly 50 years, Don
Jagoda Associates is your Professional Promotion Partner. You can always count
on us to make you and your promotions successful!
For more information visit www.dja.com or call (NY) 631.454.1800. Our address is:
100 Marcus Drive, Melville, NY 11747
(CHANGE OUT WITH CA ADDRESS AND PHONE
NUMBER WHEN NECESSARY)