Transcript Title: Capabilities Presentation

Title: Capabilities Presentation
Client: Client Name Here
Date: Date Here
ABOUT DJA
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Independent, full-service promotion agency founded in ‘62
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Offices in New York and California
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Under-One-Roof, “A-Z” services both on & offline
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Experienced promotional staff with broad range of backgrounds
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Service diverse clients and industries
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Deliver promotions on strategy, on time and on budget
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Industry Awards Won: PMA Reggie, IMA Gold Circle Award, PROMO’S PRO
Award, American Marketing Association, Society for Incentive & Travel
Executives (SITE) Awards, and Diamond Award

Vast experience with Social Media Marketing promotion on all platforms
including Facebook and Twitter
DJA CLIENTS… JUST TO NAME A FEW!
1-800-FLOWERS.com  Aeropostale  AOL  Audi  Bank of America
 Bridgestone Firestone  Broyhill Furniture
CBS  Chanel USA  Citizens Bank  Clear Channel  Clorox
Comedy Central  Colangelo  eBay
Edelman  FedEx  GE Money  General Mills  Honeywell
HSBC  Johnson & Johnson  Lopez Negrete  Marriott  MBNA
McNeil Consumer Healthcare  Novartis  Ogilvy  Pepsi
Procter & Gamble  Safeway  Six Flags  Staples  Stein Mart
Sterling Jewelers  Time Warner Cable  TracyLocke  Unilever
Velocity Sports & Entertainment  Weber Shandwick
Wells Fargo  Wolverine  Wunderman  Yahoo!
UNDER-ONE-ROOF
Legal Counsel
& Administration
Sweepstakes,
Games &
Contests
Promotion
Development
Incentive &
Loyalty
Programs
Tie-ins &
Strategic
Alliances
Refunds &
Rebates
QR Codes
Screening &
Judging
Social Media
Marketing
Event
Promotions
UGC
Promotions
Hispanic
Promotions
Online Services
Prizes &
Premiums
Database
Management
Instant Win
Security &
Seeding
Print Production
Creative &
Design
Travel Services
Warehousing &
Fulfillment
ORGANIZATIONAL FLOW CHART
Client
Your
Name,
Title
LEGAL
DESIGN
IT
OPERATIONS
PRIZES/PREMIUMS
FULFILLMENT
DJA TRAVEL
SUPERVISOR, ACCOUNT
AND ASSISTANT ACCOUNT
EXECUTIVES
LEGAL
 In-house counsel for expert, fast response. Involved with all aspects of promotion
development
 Advise on the legality of promotion tactics, how to avoid pitfalls, formulate ways to achieve
desired goal through legal methods
 Draft official rules, abbreviated rules and minimum disclosure copy in compliance with state
and federal laws
 Develop objective judging criteria for skill contests
 Review copy to comply with state and federal laws
 Negotiate with prize providers for use of trademarks, logos, etc
 Procure surety bonds where required
 Register promotions with appropriate states, report to states post-promotion
 Participant communications, including drafting affidavits, waivers and releases
DESIGN
Full service, award-winning, design & copywriting team
Expertise in online and offline design of:
 Sweepstakes, contest, games, websites
 Sell-in materials/kits
 Logo design
 Company website design
 Point-of-sale materials
 Banner ads
 Brochures and newsletters
 Mobile and event promotion materials
Secure design of instant-win game pieces including:
 Scratch-off
 Scrambled image
 Collect & win
 Match & win
 Peel & reveal
IT
Our continually evolving IT Department specializes in the planning and
development of interactive technologies
 SAS-70 Type II managed data centers
 E-commerce
 Scalable load balanced infrastructure
 Permission-based e-mail marketing
and viral expansion programs
 Customized micro-site development
 Scalable, customizable, proprietary online
interactive game engines
 Social media application development
 Complete performance loyalty program
management and tracking
 Online order entry and fulfillment
 Banner ad development
 Program analysis and real-time
customized reporting
 Industry experts that stay current
regarding latest technologies
 Emerging technologies counseling
PRIZES & PREMIUMS
 Multi-client agency buying power (DJA saves you time & money!)
 Global prize & premium sourcing
 Audience-targeted & theme-specific prize and premium recommendations
 Up-to-the-minute research on new developments
 Customized premiums in any quantity for:
 Trade shows
 New product launches
 Business gifts
 Corporate giveaways
 Special events
 Self liquidators
FULFILLMENT
 Efficiently handle all of your fulfillment needs
 Prizes & premiums
 Program & sales materials
 Data processing
 Warehousing and shipping
 Order, receive, warehouse, pick & pack, label, inventory control and ship all
prizes & premiums to winners
 Implement data processing programs to ensure your merchandise is delivered to
the right person
 Online shipping tracking
 Deliver custom inventory reports
 Provide a safe and secure warehouse facility
TRAVEL
 DJA’s licensed and fully bonded Travel Department will coordinate a travel itinerary for any
size group, that will treat your winners like VIP’s
 Advise about the best type of program to meet your objectives and budget
 Develop theme, award levels, mechanics and timetable
 Write the program rules and develop award formulas
 Corporate meetings
 Site inspection
 On-site supervision by travel professionals
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
USER GENERATED CONTENT
Contests
QR CODES
 Means quick response
 Looks like a barcode
 Readable by mobile phones with a camera, and
smartphones
 Information encoded can be text, URL or other
data
 Use in sweepstakes, contests, games, in-store
displays, events, trade-shows, print ads, direct
mail campaigns, websites, email marketing,
couponing and others.
 Gives marketers the ability to measure response
rates with a high degree of precision
 Allows consumers easy access to a promotional
website without going to their computer and
typing in a URL
INTEGRATED OFFLINE/ONLINE PROMOTIONS
Objective: The Aéropostale Try On & Win
promotion was sponsored to drive in-store
and online traffic, build database and get
consumers to try on jeans
Tactic: In-store / Online Instant Win Game
Mechanics: DJA designed and produced
instant win game cards to be distributed instore to anyone who tries on jeans.
Consumer instantly won a prize or discount
and was directed online to enter the Grand
Prize drawing.
Prizes: Over 1 Million instant win prizes
were awarded, including Apple MacBooks,
Aero T-shirts, jeans and jewelry, ringtones
and Aero discounts. One Jeep Wrangler
Unlimited was awarded in a Grand Prize
random drawing!
SAMPLING & FULFILLMENT
Objectives: Communicate new product
line
Tactics: DJA developed a social media
marketing promotion as a means to
communicate a free sampling offer
Mechanics: Share a Pint of New
Starbucks® Ice Cream Promotion
exclusively ran on Facebook. Visitors
sent a “Free Pint Coupon” to a friend. In
addition, visitors receives a $1.00 off
coupon for a pint of Starbucks® Ice
Cream!
Prizes: Close to 300,000 coupons for
free pints of new Starbucks® Ice Cream
DJA Services: Legal Counsel &
Administration, Site Services,
Warehousing, & Fulfillment.
REWARDS & INCENTIVES
Objectives: D'Addario’s objective was to
improve the sales team’s product
knowledge.
Tactics: Online Training Rewards
Program
Mechanics: Employees went through
online training seminars and for each one
completed they earned points that they
could collect and redeem for prizes.
Prizes: iPod Shuffles, Bose In-Ear
Headphones, $100 AMEX Gift Card, $25
Gift Card to iTunes
Results: This rewards program was
intended to be one quarter but is now in
it’s 3rd year!
OFFLINE
In-Pack
Multi-Package, Multi-Platform
Gift with Purchase
Mobile Phone Coupon Offer
Peel-up Instant Win & On-Site
Giveaway Event
Under The Cap
IN SUMMARY
No promotion agency, regardless of size, has the array of services DJA
can provide under one roof!
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Pinpoint control of the entire process
Highest level of client responsiveness
Cost-efficiency of “one-stop-shopping”
Time efficiency of single-source dealing