Transcript It`s all about the data and what you do with it.

Interactive
Game Piece Marketing
Hidden Image Technology Solutions
(It’s all about the data and what you do with it.)
February 2009
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Why use interactive game pieces.
InterActive Game Pieces are a Cross Promotion Medium Maker for Sweepstakes, Instant Win, Chance to
Win, Bonus Dollar Contest using patented technology called (HITS) ~ Hidden Image Technology
Solutions in the branding wave that will enhance your Image & “Brand” Integrity.
It’s a frequency tool driving the consumer back to your site to be a winner today that first needs to hear a 15
second educational piece before showing the message. The technology has many uses and client frequency. The
dynamics is on the computer back end engine collecting data and picking the correct amount of sweepstakes
winners.
Today more than ever before, marketing budgets need to provide measurable results. Yet, marketers still
need to push the boundaries of communication and creativity in support of their investment in their brands.
The InterActive Game Pieces are truly effective in getting people to your site, once they have arrived it’s time to
capture that valuable visitor data and begin an effective marketing campaign that spans several options in
our Database Services Module. We offer multiple features in our proven system. We can provide a solution that is
secure, effective and user friendly.
You can deliver a fresh and exciting new execution that delivers extremely high levels of response and data
acquisition via your corporate web sites.
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Why use interactive game pieces.
•Extraordinary response
•Enhanced brand awareness and interaction
•Unsurpassed Advertising Effectiveness
It’s all about the data and what you do with it!
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Interactive Decoder Marketing
Solutions
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WebDecoder® Technology Case
Study: Black & Decker
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Distribution Method:
WebDecoder® Technology Case
Study:
Black
&
Decker
Direct Mail / Product Tip-In
Circulation: 600,000 Mailed / 50,000 Product Tip-In
Response Rate:
GOAL
ACTUALS
New Registered Users:
62,000
102,859
Email Addresses from Existing Registered Users: 62,000
33.51%
Product Tip-In:
10,000
18,742
Notes: The high response rate overwhelmed the
servers where the WebDecoder contest was hosted.
Black & Decker had over 8000 WebDecoder cards
that were mailed back to them for hand verification /
notification because of the dreadful “server to busy”
message. Black & Decker also received over 1000
calls to their toll-free number expressing their concerns.
The lesson to be learned is to be prepared at the
hosting end when mail dropping this quantity of
WebDecoder cards.
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RATE
33.51%
98,254
37.48%
NetDecoder® Technology
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Engage the Consumer to visit a
Web site or retail location
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Decoder Case Study:
Engage the Consumer to visit a
Web site or retail location
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Distribution Options
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DeCoderWearTM Case Study:
Miller Brewing
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POP Tie-in Promotions
Dick’s Sporting Goods
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Cup DeCoderTM
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Disc DeCoderTM
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Disc DeCoderTM
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DeCoder for Special Events & Arenas
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DeCoder for Special Events & Arenas
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DeCoder on tickets for special events
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In-Stadium/In-Seat Experience
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Drive to the web/phone/kiosk/tv
sample
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LithoDecoderTM Circular Promotions
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LithoDecoderTM Circular Promotions
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LithoDecoderTM Circular Promotions
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MobiDecoderTM Technology
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MobiDecoderTM Technology
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MobiDecoderTM Technology
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Direct Mail drive to retail
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Case Study: Honda
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Case Study: Honda
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Case Study: Alitalia Airlines
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USB Branded key chains
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Professional Services
Campaign Management
The Bevilacque Group can handle all aspects of your companies campaign needs from concept to
launch including creative, copywriting, reporting and operational management.
Internet Marketing Solutions
The Bevilacque Group will design and build your website from the ground up, assisting your company
with its branding efforts and marketing strategies. Solutions include complete integration of our suite
of e-Mail marketing tools, customer loyalty/frequency programs, campaign development/
management, statistical reporting, and strategic consultation.
Professional Consulting Services
For partners requiring specialization, we offer customized professional services to modify your
existing technology or build new technology to suit your needs.
Quality Assurance
All of our professional services, whether creative or developmental, go through a process of stringent
review to assure the utmost quality.
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Promotion Administration
The Bevilacque Group offers clients a variety of services when it comes to
promotional games of chance, which include sweepstakes, games and contests.
Services include:
Promotion Development & Consulting
Drafting Official Rules
– All games of chance – regardless of the scope, prize pool, or geography – should have a set of official rules, which
governs the execution of the promotion. Clients who conduct a promotion without a set of official rules do so at their own
peril. The Bevilacque Group will draft a set of official rules – based on answers to a 15-question client questionnaire –
according to generally accepted industry standards and conventions. We submit the rules for the client’s review and
approval, and we revise the rules until the client’s Legal Department deems the rules to be “complete and approved”.
Promotion Registration and Surety Bonds
Obtaining Opinion Letter From Outside Counsel
Promotion Administration
– PO Box Setup and Maintenance
– Alternate Means of Entry
– Winner Notification
– Random Drawings
– Trafficking of Affidavits/Releases and Winner’s Lists.
– Prize Claim Verification
– Contest Judging (Essay, Photo Contests)
Random Seeding Reports
Prize Fulfillment
The Bevilacque Group can store, pick & pack and ship prizes to prize winners through its state-of-the-art fulfillment
warehouse.
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Contact Us
Mark Bevilacque I President & Cross-Media Service
Provider
Bevilacque Group LLC
505 Eighth Avenue I Suite 704 I New York, NY 10018
P: 212.414.8858 I c: 917.254.8812 I f: 206.350.5556
www.bevilacquegroup.com ~ Products
www.bevilacque.com ~ Integrated Marketing
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