Transcript Digital Marketing and Media MKTG 437 – Fall 2013

Digital Marketing and Media
MKTG 437
Web Development Contest
Instructions
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Use www.wix.com to build your site
Use one of the marketing plans online
at the class web site.
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El Lobo (Local Restaurant)
Raceway (Raceway in South of US)
Playland Preschool (Preschool in LA Area)
Translate your chosen marketing plan
into a functioning web site.
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You may use a company or org. of your
choosing, but must be approval first.
Site Evaluation Criteria
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This a marketing project – so be sure you focus
on the marketing elements in the design and
building of your web site.
Content to support effective marketing – must include/support the
4p’s (price, promo, place, product)
Appropriate targeting (based on the plan’s targeting
recommendations)
Convergence between business goals and needs of the target
Name, address, zip, phone, email links (if supplied in the plan)
Slogan (if supplied or make one up if not offered in the plan)
Content about the business or organization (what it does)
Mission statement for the web site (what are the marketing goals
of the site)
Sites will be evaluated based on below, meet or exceed
expectations in these areas
Site Evaluation Criteria
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Differential advantage (how will the web site offer the business an
advantage)
Special promotions and events (if any that are part of the plan, if
not, make one up)
Links to other pages or sites relevant to your marketing efforts
Homepage and at least one additional page
A background theme, color and other design elements presenting
a unified look
One or more illustrations, photos or clip art
Sites will be
Navigation: working links to each internal page evaluation
based on
Appropriate formatting and creativity
below, meet or
exceed expectations
Appropriate checks for spelling, punctuation,
in these areas
grammatical/typographical errors
Evaluation
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Those participating must pay attention to the
due date (see course schedule).
On the due date, participants will need to email
the wix.com site link for their web site to the
professor.
Students in Digital Marketing and Media classes
will be randomly selected to evaluate your web
site against the content requirements.
Each site will be given points for satisfaction of
content requirements.
Winners!
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Each student that submits a working site that
satisfies the minimum requirements will be eligible
for up to 2% extra credit.
From each class the site that receives the highest
average number of points will be the WINNERS!
A GRAND PRIZE WINNER will be selected from the
class winners.
Each WINNER will be recognized and given a
Winner's certificate and a special prize!
The GRAND PRIZE winner will be given an extra
special prize – Two Free Tickets to an AMC Movie
Theatre.