Transcript our clients - Comments on

Title: Agency Presentation
Client:
Date:
AGENDA
 Introduction
 Company Profile
 Your Situation As We Understand It
 Our Clients
 Case Studies
 Forward Thinking
INTRODUCTION
Thank you for this opportunity to present. Before concluding, we will
hopefully give you an in-depth understanding of DJA’s people, culture,
capabilities and strengths. All of which we hope will match your
requirements.
Please ask questions!
ABOUT DJA
 Independent, full-service promotion marketing agency founded in 1962
 Offices in NY & CA
 Experienced promotional staff with broad range of backgrounds
 We service many diverse clients and industries
 Our philosophy: deliver promotions that work – on strategy, on time, on
budget
 Industry Awards: PMA Reggie, IMA Gold Circle Awards, PROMO’S PRO
Award, American Marketing Association, Society for Incentive & Travel
Executives (SITE) Awards, and Diamond Award
 Under-One-Roof, A-Z services both on & offline
HOW WE WORK
Before moving forward, it’s important to understand the following:
 You tell us the problem (puzzle) and we put all the pieces together for you
and implement as needed
 We advise you as much or as little as wanted. It’s your call
 We work well with any type of creator; agency or client. We even know how
to be a silent third party
 Our vast experience allows us to operate fluidly in any situation
UNDER-ONE-ROOF
Legal Counsel
& Administration
Sweepstakes,
Games &
Contests
Promotion
Development
Incentive &
Loyalty
Programs
Tie-ins &
Strategic
Alliances
Refunds &
Rebates
Social Media
Marketing
Event
Promotions
UGC
Promotions
Hispanic
Promotions
Online Services
Prizes &
Premiums
Database
Marketing
Instant Win
Security &
Seeding
Print Production
Creative &
Design
Travel Services
Warehousing &
Fulfillment
MARKETING SERVICES
DJA gives you the promotion support and service you need, right now!
Stop worrying about:
 Not having enough help
 Missing deadlines
 High administration and fulfillment costs
 Online game programming/hosting
 Finding the right premium and/or travel prize
 Staying within the lottery laws
We’ll work with you: pick and choose from our array of services to get your
job done.
TEAM APPROACH
Client
Team Effort!
Agency
Plans Board
DJA
Sr. Marketing Executive
Dedicated Account Team
(Insert Name) – Senior V.P. – Extensive knowledge of market
Design
Operations
(Insert Name) – Account Supervisor – Detail oriented
IT
Fulfillment
Production
Premiums
(Insert Name) – Account Executive – Great follow-through
(Insert Name) – Assistant Account Executive –
Excellent organization
Travel
PROMOTION PLANNING
FEE ARANGEMENTS
 Project Basis - scheduled fees cover all services requested
 Annual or Volume Contract - covering up to “X” projects, affords bulk
rate pricing to take advantage of frequency of similar promotions
 Retainer or Agency-Of-Record - provides maximum cost efficiency and
dedicated account team; may be suggested following a trial period to
build confidence and establish optimal client-agency chemistry
YOUR SITUATION AS WE UNDERSTAND IT
OUR CLIENTS
1-800-Flowers.com
Camelot Communications
Eire Direct marketing
2K Sports
Cargill Meat Solutions
Ensemble Travel Group
ABS CBN North America
CBS Television Stations
Eric Mower & Associates
Aeropostale, Inc.
Cenergy Communications
Expo Communications
Alantra Life Settlements, LLC
Citizens Bank
FedEx Corporate Services
ALEn Americas
Clif Bar & Co.
Ferrara & Company
AmTrust Bank
Closerlook Inc.
Fingerhut Direct Marketing Incorporated
Ann Taylor Retail, Inc.
Comedy Central
Five Star Sports
AOL
Creative Presence Partners, Inc.
Fleishman-Hillard
Associated Advertising
Crosstown Traders, Inc.
FUSE Communications
Audi of America
Current Lifestyle Marketing
GE Money
AzoogleAds
Custom House
General Mills
B&G Foods, Inc.
D’Addario & Co., Inc.
Ghirardelli Chocolate Company
Balsam Hill
Daytona International Speedway
Gish Sherwood & Friends, Inc.
Bank of America
Delaware North Companies
Hanley wood Marketing
Bartons Confectioners
Directo Hispanic
Harrah’s Entertainment
BBDO
Deutsch Inc.
HearthSong
Benjamin Fine Homes & Estates
DeVries
Honeywell
Best Western International, Inc
Digital Cement
Household Credit Services
Bigelow Advertising
Dreyer’s Grand Ice Cream, Inc.
HSBC
Blackhawk Marketing Network
East West Creative
Intuit Marketing
Bridgestone Firestone North American Tire, LLC
eBay
Johnson & Johnson
Broyhill Furniture Industries, Inc.
Edelman
JWT
OUR CLIENTS
Konig Motoring Accessories
New York Jets LLC
RCN
Tank Design
Lane Home Furnishings
Nexxo Financial Corporation
Revival Soy
The Active Network, Inc.
LifeScan Inc.
Nikon, Inc.
Reynolds Flexible Packaging
The Bravo Group
LIME Public Relations & Promotion
NMA Entertainment & Marketing
Riptube.com
The Clorox Company
Lokion Interactive
Novartis Consumer Health, Inc.
Rita’s Water Ice Franchise Comp, LLC
The Gretsch Company
Lopez Negrete Communications
OAG Worldwide
Rivet
The Knot
Lucero Agency
Olympus
RSI Marketing
The Livingston Group
Mambo Sprouts Marketing
P&G
Safeway, Inc.
The Vidal Partnership
Marcus Thomas LLC
Pepsi Bottling Group
Sagepath, Inc.
Time Warner Cable
Marriott Vacation Club International
Perillo Tours
Schick-Wilkinson Sword
Toby Felbman Inc.
Matchpoint Marketing
PGA Tour
Seismicom
TracyLocke
McNeil Consumer Healthcare
Picante Promotions
Shycast
Travel Industry Of America
Media Mixx
Play Along Inc.
Six Flags Theme Parks
Unilever
Merry Media, Inc.
Pollock Communications
Spiegel Brands, Inc.
UniWorld Group, Inc.
Mionetto USA
Porter Novelli
ST Motorsports
Velocity Sports & Entertainment
Motivaction
Preston Tully
Stand Advertising
Verisign
MS3 Marketing
Quigley Corporation
Staples, Inc.
Vision Creative Group, Inc.
MTD Consumer Products
R.A.B. Food Group, LLC
Stein Mart
Weber Shandwick
MWW Group
R/GA
Sterling Jewelers, Inc.
Wells Fargo Bank
MXenergy, Inc.
Rainbow Media
Storck USA, L.P.
Wolverine Brand
National City Bank
Ratner Companies
Sudler & Hennessey
Wunderman
Neutrogena Cosmetics Marketing
Raymarine
Sullivan Higdon & Sink
Yahoo!
OUR CLIENTS
AGENCIES
The Active Network, Inc.
Fleishman-Hillard
Media Mixx
US Concepts
Associated Advertising
FUSE Communication
Motivaction
Velocity Sports & Entertainment
AzoogleAds
Gish, Sherwood & Friends, Inc.
MS3 Marketing
Vision Creative Group, Inc.
Hanley Wood Marketing
MWW Group
Weber Shandwick
Intuit Marketing
NMA Entertainment & Marketing
Wunderman
Porter Nvelli
P&G
Preston Tully
Pollock Communications
Creative Presence Partners, Inc.
R/GA
Current Lifestyle Marketing
Rivet
Signature Advertising and Marketing
Solutions
Deutsch Inc.
RSI Marketing
DeVries
Sagepath, Inc.
Digital Cement
Seismicom
BBDO Detroit
Bigelow Advertisimg
Camelot Communications
Cenergy Communications
Closerlook, Inc.
Drive Agency
East West Creative
LIME Public Relations & Promotion
Lokion Interactive
Edelman
Eire Direct Marketing
Eric Mower & Associates
Ferrara & Company
Lopez Negrete Communications
Lucero Agency
Mambo Sprouts Marketing
Marcus Thomas LLC
Matchpoint Marketing
Stand Advertising
Storck USA, L.P.
Sudler & Hennessey
Sullivan Higdon & Sink
Tank Design
The Bravo Group
The Livingston Group
The Vidal Partnership
TracyLocke
UniWorld Group, Inc.
A SELECTION OF OUR CLIENTS
CASE STUDY
Client: PBG, TracyLocke
Objective: Maximize consumer awareness
and involvement with Circle K Convenience
Stores; provide account specific overlay to key
convenience store customers to maximize
Pepsi volume.
Tactic: In-Store Instant Win Game
Mechanics: Pepsi Dash for Cash Instant Win
Game, a tie-in with Circle K Convenience
stores. Consumers received a game piece
when they purchased a qualifying Pepsi
product at any of the participating Circle K
stores. The game featured Pepsi discounts and
racing ticket discounts as lower level prizes.
Grand Prizes: 5 winners received trips to the
Pepsi 400 in Daytona, where each got to grab
as much cash as possible in 30 seconds in the
provided “cash bubbles”.
CASE STUDY
Client: Cramer-Krasselt
Objectives: To increase brand awareness, website traffic, and encourage purchase.
Tactics: Social Media Marketing and Sweepstakes
Mechanics: During the promotion period, consumers were instructed to visit
www.KILZCleanStart.com, click on the promotional link and complete the online registration
form. After registration, the consumer could receive up to 5 entries in the Sweepstakes
using either Twitter or a participating blog. Entry required consumers to post one status
update or comment explaining what they would re-do with $500. One entry was earned
each time a post was made.
Prizes: Grand Prize (5): $500 Wal-Mart gift card
CASE STUDY
Client: Jackson Spalding Communications and The Gretsch Company
Objectives: To celebrate its 125th anniversary by identifying the world’s next generation of Gretsch
artists.
Tactic: Online UGC Contest
Mechanics: Unsigned artists visited www.gretsch125th.com to submit an mp3 file of the song of their
choice. From those submissions, ten finalists were selected by popular online voting. An expert panel
that selected the grand, first and second prizewinners judged those ten finalists.
Prizes: Grand Prize Winner performed live at Gretsch’s 125th Anniversary Concert in New York City
as part of an illustrious lineup of “Gretsch Greats” and won a full rack of great Gretsch gear. 1st Prize
winner received enough gear to “Gretsch their garage. 2nd Prize winner received $1,250 in Gretschproduct gift certificates to help them take their sound to the next level.
ADVANTAGES
 Sweepstakes, Games, Contests, Incentives professionals
 UGC experts
 Under-One-Roof services with flexibility
 Short chain of command, decisions are made quickly
 Longevity
 Plans board
 In-house legal
 Credibility
 Turn-key promotional options (online/offline/integrated)
 On/offline security
FORWARD THINKING
CONTACT INFORMATION