Product Usage Testing in Clinical Settings
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Transcript Product Usage Testing in Clinical Settings
Steve Fuller
InforMedix Marketing Research, Inc.
Medical-Surgical Market Research Group
April 3, 2008
What is “Product Usage Testing in a Clinical Setting”?
Placement of prototype medical products in the hands of
end users, for a trial period.
It is a simulation of actual clinical usage.
Usage tests provide:
Product use in a real medical environment
Realistic time and space constraints
Implementation by real future users of a product,
with a realistic in-service
This is not a way to introduce new products.
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What kinds of products can be tested?
Non-invasive, non-critical items
Products that do not pose a risk to patients; where clinicians
can fall back to familiar products as needed.
Diagnostic products, monitors
Patient exam items
Products that supplement normal clinical precision (e.g. software)
Products meant to improve on patient comfort
Non-sterile OR supplies and processes (e.g.
disposal systems)
Products that cannot be properly evaluated in
a focus group or interview setting.
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1. Define your goals
Do you want to …
Determine the usability of a product?
Measure its performance or benefits vs. conventional products?
Direct product development?
Define in-service protocols?
Generate testimonials from users?
You may need to design metrics, bench-
marks, or decision-points in advance
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2. Meet regulatory requirements
Avoid medical and legal risks of using prototype products
in clinical settings.
These decisions are not the job of the market researcher.
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3. Select the sites for testing
Hospitals, physicians’ offices, and patients at home must
be…
Willing to try a new product
Able to implement usage and provide feedback
Generate a volume of usage that is meaningful for the evaluation
Provide diversity of settings, patient characteristics, etc.
Be representative of future markets for the product
Prepare for some sites to drop out after
beginning the test.
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4. Select individuals to champion the process
At each site, you must have one or two individuals who
are willing to work for the success of the test process.
Someone who might benefit from the success of the test
Someone who could publish findings of the trial
Customers who have a good relationship with your company
The “champion” should be willing to solve some
problems, and to relay important issues to you.
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5. Define the process for users
Users and everyone affected by the product use test
needs to know exactly what to do.
Consistency is as important as in other market research.
Provide the site with …
1. An orientation meeting, at their location
2. Demonstrations of product use
3. A written explanation of expected frequency of use,
plans for evaluations, timeline, etc.
4. A contact point (e.g. local salesperson) to help
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6. Get everyone on board
What’s in it for them?
How do they know it’s not risky?
What about the second / third shifts? What about new
hires and agency nurses?
If a new product or procedure is not easy to implement,
when should they …
Continue to try?
Call for help?
Give up?
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7. Supply the product
Ensure an adequate supply of products to be tested
Install equipment, swap out or tie in existing systems
Set up a procedure and timeline for getting products to
the site.
Who is to be responsible for these supply issues?
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8. Check in periodically
Visit the site to see how it’s going.
Assess the enthusiasm of the champion and others
Ensure that the product is actually being used and tested
Conduct corrective or refresher training
Extend or reduce the timeline if needed
Is the test being performed the way you want it
to?
At the end of the test period, will you be able to
learn what you want to learn?
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9. Do a final debriefing with users
Focus groups of users at a hospital
Paper questionnaires (interim as well as final)
Individual interviews with key people
Learn about the product
Learn about the people involved (surgeons, nurses,
techs, patients, administration, etc.)
Learn about the experience of product
testing in the facility.
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Product Usage Testing in Clinical Settings
1. Define your goals
2. Meet regulatory requirements
3. Select the sites for testing
4. Select individuals to champion the process
5. Define the process for users
6. Get everyone on board
7. Supply the product
8. Check in periodically
9. Do a final debriefing with users
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