Transcript E-marketing Introduction based on wikipedia

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e-marketing= Internet marketing
(iMarketing), digital marketing, web
marketing, online marketing, search
marketing
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Basically, marketing products/services over
the internet
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Marketing is the interdisciplinary umbrella
advertising, public relations, direct
marketing, sales promotion and direct selling
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http://www.digitaldjtips.com/2011/05/how-to-succeed-at-djingmarketing/
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practice of managing the flow of information
between an individual or an organization and
the public
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aim : to persuade the public, investors,
partners, employees, and other stakeholders
to maintain a certain point of view about it,
its leadership, products, or of political
decisions.
Common activities: speaking at conferences,
working with the press, social media and
employee communication
Direct marketing removes the "middle man" from the
promotion process
 company's message is provided directly to a potential
customer (email, direct mail, online ads, SMS,
telemarketing).
 Has a “Call to action”
 used by companies with smaller advertising budgets ,
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 cannot afford to pay for advertisements on TV
 often do not have the brand recognition of larger firms.
Read more: http://www.investopedia.com/terms/d/directmarketing.asp#ixzz2AkBL6zOV
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face-to-face communication, personal
correspondence, or a personal telephone
conversation.
more costly than advertising
used only when its high expenditure can be
justified.
Example : sell sophisticated computer system
may require the use of personal selling, while
the introduction of a new product to millions
of consumers would not
door-to-door selling and home demonstration parties.
primarily used for personal care products, cosmetics,
cookware, encyclopedias, books, toys, food, and
other items of special interest to homemakers
 Products tend to be fairly complex (e.g. financial
services or new cars).
 There is some contact between buyer and seller after
the sale so that an ongoing relationship is built.
 purchase tends to involve large sums of money
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http://wiki.answers.com/Q/What_is_the_difference_between_Personal_Selling_and_Direct_Selli
ng
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http://www.wildboy.co/blog/personal-selling-vs-direct-marketing/
http://www.youtube.com/watch?v=oH87MtZuBcY
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