Transcript Chapter 3 MM Skills

MM Skills
 Are MM developers computer scientists?
 Or they are artist, programmers,
animators, or musicians?
 To produce good MM project you need
diverse range of skills & detailed knowledge
of:
computers,
graphics,
text,
sound,
video and
animation.
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The MM project team
MM project may requires as many as 18 roles:
 Executive producer
 Producer/project manager
 Creative Director/MM designer
 Art director/visual designer
 Artist
 Interface designer
 Game designer
 Subject matter expert
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The MM project team (2)
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Instructional designer/training specialist
Script writer
Animator(2D/3D)
Sound producer
Music composer
Video producer
MM programmer
HTML coder
Lawyer/media acquisition
Marketing director
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Executive producer
 Responsible of the devising a vision for the
product and the overall development &
implementation of the project
 Product Plans and Operations
 Ideally the executive producer arranges for
financing and tries to keep the project within
budget.
 Responsible for the team performance & resource
planning
 Follow day to day operation: running
meetings, scheduling and assigning tasks,
team dynamics
The glue that holds the project together
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Producer / Project Manager
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The role of the production manager in a multimedia
production is to define, coordinate and facilitate the
production of the multimedia project.
The Production Manager undertakes the following
activities.
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Development of the budget control system
Hiring of all specialists involved in the multimedia
development process
Contracting video and audio production crews and
recording studios
Equipment rental, leasing and purchasing
Software acquisition and installation
Planning the research work of the content specialists
Development of the multimedia
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application outline
schedules
Coordination of legal aspects of production
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Production Manager (skills)
 Characteristic of good production manager:
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Able to coordinate and facilitate the production
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Possess knowledge of the basic principles of multimedia
authoring
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Skilled proposal writer
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Good negotiator
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Familiar with relevant legal issue
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Good communication skill
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Budget management skill
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Experience in human resource and overall business
management
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MM designer
 Looks at the overall content of the project
 Responsible for integrating all the
multimedia elements by using an
authoring program.
 Creates a structure for the content &
determine the design elements to support
that structure
 Decides which media are appropriate for
presenting which pieces of content
 Prepares the blueprint for the entire
project: content, media, and interaction
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Art director/visual designer
 The computer graphic artist is responsible for
the graphic elements of the program - such
as backgrounds, buttons, photo collages - and
the manipulation and editing of pictures, 3-D
objects, logos, animation, and etc.
 Responsible for presenting screens that should
present an appealing mix of color, shape, and
type
 Maintain visual consistency using only those
elements that support the overall objective of
the project
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Artist
 Creates graphics interactive MM
 Helps to show how screens would
look like using paper & pencil
 Develops artwork and animation for
the project
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Interface designer
Interface provides control to the people who
use the software
 Creates a software device that
 organizes the MM content,
 lets the user access or modify that content, and
 presents the content on the screen.
 A good interface designer will create
products that will encourage use
 Interface is designed from ground up & not
after all programming is done.
 Interface Designer should visualize ideas as
they are discussed
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Game designer
 Designs game plan and background
 Creates the characters and
environments of the game
 Determines choices for characters
 Designs game levels & strategies
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Subject matter expert
 Responsible for performing all necessary research
concerning the content of the proposed application.
 Program content can be described as:
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The specific information, data, graphics
Facts to be presented through the multimedia
production.
 This expert will advise the project manager on the
nature and/organization of the product content.
 The expert is also responsible for validating and
evaluating the content of the product, which may
be accomplished in stages
 Provides access to source materials and reference
items such as books, articles, videotapes, and
static art
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Subject matter expert (skills)
 The most important skill of the subject matter
expert is knowledge of the subject.
 Good communication skill
 This knowledge could come from formal
academic training or work experience.
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Text Editor
 The content of a multimedia production, like a book or a
film, needs to flow in a logical fashion and the text within
it must be structurally and grammatically correct.
 Text and narration will be integrated as part of the
application
 Development of documentation for the application must
be considered.
 All of the text related elements need to be revised by the
text editor.
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Instructional designer/training
specialist
 Instructional designers identify instructional goals,
conduct goal analyses, write learning outcomes,
develop test items, write product documentation
and identify skill levels.
 Conducts high-level analysis of training needs
 Specifies learning objectives, selects interactive
exercises, and creates evaluation questions.
 Supervises the formative and summative
evaluations.
 Instructional designers usually have a formal
undergraduate and or graduate degree in
instructional design.
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Script writer
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Working after an instructional designer has created an outline,
a writer creates and revises the script that actually dictates
what words, images, video, and audio elements that are
presented to the audience.
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The writer works with the artists and programmers to ensure
that what is envisioned can actually be implemented within the
time, budget, and technology constraints.
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It is his responsibility to apply navigation directions to the
scripts, add notes indicating any special functions, links, or
other software behaviors, and create alternate items, if
necessary.
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An effective writer has: Good communication skills. A writing
style that is concise, direct, and engaging creativity to increase
learner engagement.
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Animator(2D/3D)
 Responsible for character animation,
lighting MM environment, and special
effects
 Integration with Other MM objects
 Deciding on animation methods and
keeping animation fresh
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Sound producer
 Oversee the pre-production, production, and postproduction of video and audio elements.
 Pre-production includes the selection and preparation
of shooting locations and set up of equipment
 Production encompasses the creation of raw
audio/video content and
 Post-production primarily refers to the editing and
refinement of content to a desired duration and
quality.
Industry experience is particularly desired for such team
member.
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Music composer (audio specialist)
Quality of audio elements can make or
brake a MM project
 Audio specialist makes MM projects
come alive
 They design and producing music and
sound effects
 Responsible for scheduling recording
sessions & editing recorded material
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Video producer
 Responsible for videographers,
lightning designers, and actors
 Skilled with managing all phases of
productions
 Must be familiar with the tools &
techniques used for digital editing
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MM programmer
 The programmer prepares software code and/or
works with development tools to integrate content
and procedures into a multimedia product.
 The programmer will combine a project storyboard
and content to build a product by using a multimediaauthoring package.
 Critical skills for the programmer to possess include
analysis, ability to work with software and authoring
tools, and the ability to be a team player.
 Programmers often have skills in a number of
authoring environments and/or programming
language.
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HTML coder
 Web site producer familiar with HTML
coding of tables, frames, and forms.
 Responsible for maintaining/updating
site content and developing new site
features
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Lawyer/media acquisition
 The Copywriter prepares and reviews text content for
the multimedia project.
 They work with a subject matter expert and designer
to capture critical information and a style of delivery.
 The copywriter must understand the vocabulary
constraints of the audience and be able to translate
complex ideas into words or stories that are
appropriate to the audience.
 The copywriter may have backgrounds in journalism,
education, or even be the subject matter expert that
has writing skills.
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Marketing director
 How to approach consumers who
would buy the MM product
 Plans and executes advertising
methods
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