Transcript Travel Trends PowerPoint

Travel Trends
2011
Offering a one-of-a-kind
experience
 What is unique about a
property or destination?
 Out of the box thinking on
product/service offering
Flash Sale Sites
 Living Social
 Jetsetter
 Groupon
 Significant discounts on
ancillary services like spas &
lounges
 Better than offering discount
on rooms
Credible Reviews
 14% of people trust
traditional ads for travelrelated businesses
 78% of people trust peer
recommendations
 Zagat
 TVS Guide
Social media driven sales
 Facebook friends
 Twitter followers
 Virtual interactions with
customers
Mobile Marketing
 Expected to be 25 times
more significant than social
media
 Mobile friendly sites
 Apps for smart phones
Sources
 What’s Ahead for Travel
Marketing: Tips and Trends
from the 2011 ATME
Conferenceby SHAMA
SHIRODKAR on
FEBRUARY 28, 2011
 What’s Left Unsaid