Transcript Slide 1
• Spa industry is the 4th largest leisure industry in the U.S. • Spa experiences is increasingly being highlighted in movies, television shows, ads and popular magazines. • Increased awareness of the benefits of spa experience is helping consumers incorporate spa into their everyday lives. • Number of spas in Canada increased from 1,200 to 2,100, and revenues rose from $610 million to $1.1 billion, between 2002 and 2004. Some Spas are reporting as high as 28% No. 1 treatment is massage, followed by pedicures and facials Golf/spa and tennis/spa packages Men-only nights Bachelor parties Products, massage tables as well as clothing and candles is mainstream. Cooking classes Lessons on balancing and managing stress Lifestyle classes at spas teach guests how to take the healthy lessons of the spa home with them Analysts predict the search for spa solitude will be overcome by the natural desire for community and a growing awareness that social interaction is an important aspect of health. More consciousness about environmental awareness and build more “green” spas, those which are energy efficient Water conservation, utilize recycled building materials And are built in a way that minimizes the impact on the environment. Spas and spa consumers are getting serious about terms like natural, organic, holistic, green, eco-friendly, and sustainable. All-natural ingredients only which are packaged in recyclable plastic containers or refillable bottles. Many products that donate a portion of proceeds to an environmental charity or back to the community. Full-scale beauty regimens, from the inside out phenomenon As evidence mounts that diet has a major effect on how our skin ages: Antiaging foods rich in antioxidants such as berries, dark green leafy vegetables, salmon, and nuts are also part of the "inside-out" Operating without a brick-and-mortar spa “Spa to Go” Services are being provided at: Corporate events, concerts, swanky special events, home gatherings, bridal parties and even family reunions Mobility provides an ideal career niche for free-spirited practitioners who simply don’t want to have to show up at the same place daily to enjoy a lucrative livelihood. • Medical spas offer guests the opportunity to focus on complete health and wellness and stress reduction under one roof. • Clients book for their physical examinations and book a wellness or “feel good” treatment at the same time. More time crunched, spa-goers are requesting longer treatments allowing for an extended, enhanced and more meaningful spa experience offering: 90- and 120-minute treatments as well as packages that last several hours, a half day or a full day. Thai massage (a fusion of yoga stretches and massage) Watsu (water and shiatsu) Yogalates (yoga and pilates) Wellness (well-being and fitness) Facials with breathwork Jacuzzis with light therapy Tweens &Teens spas, Foot spas, Male-only Creating niches to beat the competition Increase in chain spas (similar to McDonalds fast food world) available in malls and shopping complexes that service to a mass market with treatments available at a lower price point Cactus flower juice for your facial Barbecue sauce and sweat lodge ceremonies Flavoured pedicures are all the rage, and are often created with a particular season or holiday in mind: apple pedicure in autumn and a cranberry pedicure at Christmas, Valentine's day using rose petals and rose water Chocolate or malt and barley pedicures • Clairsonic™: ultrasound facial brush, $250 • My Zeno™: Pimple zapper for home use, $200 • The WellBox™: endermology and face toning, $3,000 • Diversifying treatment offerings with indigenous experiences: Thai massage, Ashtanga and Indian head massage join Ayurveda, Shiatsu, and hot stone massage as popular treatments. • On the spa product front, 2 trends are: hightech cosmecuticals and “no-tech” organics. Meanwhile • Day spas are removing long, confusing menus and focusing on massage, facials, and other mainstays. Some will embrace express, no frills and discount concepts. • fff Travelers hit destination and resort spas to: quit smoking, recover from grief, achieve spiritual awareness, improve sexual health, or detoxing “which is becoming an extremely popular spa pursuit in our toxic times”. Men come for physical fitness and pain reduction treatments. They also discover that spa-grooming treatments have a positive impact on their business and personal life. Body Facials Ayurveda Peptides Bespoke Spa Treatments Nanotechnology Children’s Spas For more info check out: