Transcript Slide 1

How to Control the
Conversation When the
Conversation Is Out of Control
Crisis Communications Boot Camp
ATME Annual Conference
Las Vegas, NV
May 28, 2009
Presented by Peggy Bendel
Senior Vice President/Travel Marketing
Development Counsellors
International
• The leader in marketing places
• Only firm specializing exclusively in travel and
economic development marketing
• Worked with more than 350 countries, states, CVBs,
regions and Chambers of Commerce since 1960
• World’s largest assembly of dedicated “place
marketers” with a staff of 44
www.leaderinmarketingplaces.com
[email protected]
You know it’s a new world when…
• CDC uses Twitter to issue updates on
swine flu
• Every day, another newspaper stops
publishing a print edition
• CNN and other major media outlets ask
viewers and readers to report what’s
happening in their locale
You know you’re not in control
anymore when…
• Research shows the most trusted source
of information is “people like me”
• Portland CVB starts the first “Twisitor
Center”
• Jenny Devlin, Jet Blue
• Erika Pope, Candid Communications
• Susan Wilcox, California Travel and
Tourism Commission
Thank you!
Development Counsellors
International
The leader in marketing places since 1960
www.leaderinmarketingplaces.com
[email protected]