Transcript Free marketing = no financial outlay costs nothing OR

Business Marketing
Without Spending Money
Most marketing doesn’t work
Most marketing is expensive
There are hundreds of free
marketing tools and techniques
What is Free?
Free marketing = no financial outlay costs
nothing
OR
Costs no more to use well ….. than badly
E.g. Advertising isn’t bad per se ……... Bad adverts
are bad.
A
Newspaper Advertising
Websites
Magazine Advertising
Directories
TV Advertising
Radio Advertising
Posters
Aerial Ads
Shell Ads
Leaflets
Direct Mail
Telephone Calls
Exhibition Stand
Cinema Advertising
B
Newspaper Editorial
WordPress /Typepad
Magazine Articles
Incoming Links
TV Interview
Radio Interview
Twitter
Facebook
Scoop.it
Skype
Event Speaker
YouTube
SatNav Advertising
EventBrite
IT / Software
Google Docs,
Google Maps
Google Groups
Mobile Phone
CRM
Laptops
JellyCam
Live Movie Maker
PR – Media Releases
Joint Ventures – todays
event is a JV
Other People – referrals
Who is your ideal client?
•
Client profile
What problem do they have that you can solve?
• NOT what can you sell them that they ought to
need
Forget sales funnels .. Use lead magnets .. Even in
adverts
Free Marketing in Action
Any business can
get in a magazine
of some type
Consider consumer
mags, trade mags,
etc
Also think about
websites that will
carry your advice
Radio Interviews
On topics as diverse as
Berlin Wall
Interactive Advertising
Woolworths
Jessops Closure
Memory
Does marketing work?
Advanced Thinking
PPC
PR … etc.
From ………
My office
An Italian beach
A Portuguese palace
http://youtu.be/06fE_xjTR20
YouTube
http://youtu.be/lwlbU
xr4tpQ
SatNav Advert
EventBrite
PayPal Integration
Use CiviCRM and the EventBrite ticket cost is zero .. Saving you money
Free Advice for Prospects
Autoresponders capture
prospects’ details in return for
advice
Adverts can do the same
Just offer advice rather than
products/services
Don’t …….
My next customer prediction
Your next customer is likely to be someone who has
done business with you before ……..
……….. or has already been in contact with you.
What steps have you taken to ensure you get
their business?
What is your strategy? Are you consistent?
Top Marketing Tips
1. Define your ideal customer
2. Provide what they need
3. Keep in contact with prospective, current and past
customers
4. Use free or low cost marketing techniques wherever
possible
5. Smile .. It costs nothing but sells everything
6. Sign up to my Top Five Marketing Strategies
Stefan Drew
01926 632794
www.StefanDrew.com
@StefanDrewe