Transcript Welcome! Day 1

Welcome!
Marketing Principles
Mrs. Angela Fiechtl
Are You Ready for a
Challenge?
Each of the following slides contains a
statement.
You must decide if the activity is
“marketing” or “non-marketing”.
Marketing or NonMarketing?
A shoe salesperson at Sports
Authority selling you a pair of
baseball cleats.
Marketing or NonMarketing?
A billboard on Interstate 75
with a picture of the Atlanta
Hawks logo.
Marketing or NonMarketing?
A secretary in the office at the
Georgia Dome typing a letter
for her boss.
Marketing or NonMarketing?
ESPN Zone restaurant
accepts cash, credit card, debit
card, or gift cards.
Marketing or NonMarketing?
A Reebok shoe factory makes
sure that employees are welltrained for their job before
letting them work alone.
Marketing or NonMarketing?
East Bay relies heavily on
catalog sales to make it easy
for the customer to buy.
Marketing or NonMarketing?
Dick’s Sports puts their 1800 number on the receipts
so that customers can call
with any questions or
comments.
Marketing or NonMarketing?
Nike began as a shoe
company but soon grew to be a
complete sports outfitting
company because of the brand
loyalty.
Marketing or NonMarketing?
At a Braves game, the seats
next to the field are more
expensive than the seats in the
upper deck.
Marketing or NonMarketing?
The owner of the Atlanta
Falcons has a dinner catered for
the players and their families.
What is Marketing?
“Marketing is the process of
planning and executing the
conception, pricing, promotion
and distribution of ideas, goods
or services to create exchanges
which satisfy individual and
organizational objectives.”
Marketing or NonMarketing?
A shoe salesperson at Sports
Authority selling you a pair of
baseball cleats.
Marketing or NonMarketing?
A billboard on Interstate 75
with a picture of the Atlanta
Hawks logo.
Marketing or NonMarketing?
A secretary in the office at the
Georgia Dome typing a letter
for her boss.
Marketing or NonMarketing?
ESPN Zone restaurant
accepts cash, credit card, debit
card, or gift cards.
Marketing or NonMarketing?
A Reebok shoe factory makes
sure that employees are welltrained for their job before
letting them work alone.
Marketing or NonMarketing?
East Bay relies heavily on
catalog sales to make it easy
for the customer to buy.
Marketing or NonMarketing?
Dick’s Sports puts their 1800 number on the receipts so
that customers can call with
any questions or comments.
Marketing or NonMarketing?
 Nike began as a shoe company but soon
grew to be a complete sports outfitting
company because of the brand loyalty.
 Marketing
Marketing or NonMarketing?
At a Braves game, the seats next to
the field are more expensive than
the seats in the upper deck.
Marketing
Marketing or NonMarketing?
 The owner of the Atlanta Falcons has a
dinner catered for the players and their
families. ?
 NON-Marketing
Our Plans for the
Semester
 Projects that will bring the industry into
our classroom.
 Learn to be proficient with classroom
technology.
 Involvement in the student organization
for marketing education – DECA!