Transcript Leveraging Metro Area Networks for Public Safety and

Building the Gigabit City
Objectives of Workshop
• Building blocks for strategy foundation
• Improve ability to advance broadband
• Basic skills for ongoing tasks
• Leverage the e-book
Workshop Format
• General overview of skillset
• Apply knowledge to your community
• Collaboration
Funding Options
• Municipal bonds
• Constituents invests
• Pre-pay for buildout
Funding Options (more)
• Take it to the bank
• Jurisdiction offers assets
• Leverage constituent grants
Organization Structure
• City or county owns infrastructure
• Public utility owns network
• Community creates nonprofit
• Community creates co-op
Organization Structure (more)
• Use existing nonprofit
• Existing co-op transitions
• Business people create company
• Public private partnership
Stakeholder Assessment
• Provide 30,000-foot view
• Initial insight to potential impact
• Captains to lead the charge
• Keys to anchor tenants
Stakeholder Categories
• Local government
• Education
• Nonprofit organizations
• Medical/healthcare
Stakeholder Categories (more)
• Real Estate
• Largest companies
• Media
• Agriculture
Art of the Possible
• Educate to possibilities
• Relate benefits to their world
• What’s that worth to you?
• Many will sell themselves
What You Ask Is Key
• If you have broadband, how can you
help yourself, help others?
• How would broadband change what
you do, how you do it?
• What are impacts of this change?
Constituent Data Collection
• More you know, greater the ROI
• Multiple ways to gather
• Ongoing process
• Gather info, increase supporters
ID Marketing Partners
• Who can make/save money, operate better
• Who’s dedicated to the public good
• Who has marketing leverage
• Who’s willing to commit
Take Me to the Pilot
• You can pilot test anything
• Don’t try to test everything
• Prior previous planning is key
Build on Stakeholder Info
• Test assumptions
• Determine depth of support
• Pre-sell broadband
• Ideally – start a movement
Pilot Guidelines
• Be clear on goals and needs
• Create an ROI if possible
• Budget high
• Manage expectations
Pilot as Marketing Tool
• The pilot project as marketing
foundation
• Make it a big #$%@#! deal
• Roll out the usual suspects
Ottumwa Pilot
• Testing biz model, costs, time
• 6 participants
• Mainly fiber, possibly wireless
• Marketing driver of full buildout
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