Transcript Globalization and international marketing

Globalization and
international marketing
O Objective: To understand what it meants
Globalization
O Value: Solidarity
Globalization
O Definition:
Is the integration and interdependence of the
world’s economies. In other words to produce
and sell the same products in different
countries.
Globalization Marketing
O Definition:
It involves selling the same product using the
same marketing approach throughout the
world, as used by global brand leaders.
Example: McDonald’s, Nike and Coca Cola
Class Activity # 5
O Develop the Question 4.7.4 “Ford Motor
Company”- Page 457
International marketing and
the CUEGIS concepts
O Is the changes that a business has to adopt
in a global international marketing. In other
words to adapt a product to suit local
preferences or culture. Always consider how
the CUEGIS concepts (Change, cUlture,
Ethics, Globalization, Innovation and
Strategy) apply across the content on
International Marketing.
Class Activity # 6
O Develop the Question 4.7.5 “McDonald’s” -
Page 459
Review Questions #2
O Answer the review questions of the Chapter
4.7 – Page 459
O Chapter 4.7- Key Terms