Transcript Sales promotion

Presentation on
MEGA MARKETING IN SERVICES
Presented by:
Shahezad Ahemed
and
SACHIN EDKE
Services Marketing Mix
Service characteristics add too many
challenges in the market place over goods
marketing. The traditional marketing mix
that was developed, keeping in view the
goals of marketing ,may also be adopted
to services marketing. But the service
organizations cannot satisfy themselves
with the use of these traditional marketing
mix as they are to stay at sub optimal
performance in marketing. Merely
Adopting marketing labels can not resolve
problems associated with marketing of services.
The four p’s of traditional marketing mix
{product, price, place &promotion } are
controllable variables. But modern researchers
have well identified the limitations and
insufficiencies of the traditional marketing mix if
applied to services also. The marketing mix for
service organizations are product physical
evidence price, place, people, promotion
and process .
Product
Services is an intangible product . It
consists of a bundle of features and
benefits that have relevance to a specific
target market. As such there is high level of
flexibility and opportunity to be innovative in
designing a product offer.
Physical evidence
Most services can not be offered without the
support of tangibles . Though customers
can not see the service, they can definitely
see the tangible associated , examine them
and try to form an opinion on service
provider .
price
The pricing decision is a critical one in
services too, as this component of marketing
mix alone determines the revenue of the
firms . Consumers sensitivity to price would
be higher in services than in goods.
place
Services are intangible as well as
inseparable . These two characteristics do
not allow in service firm to follow the same
channel option available for goods
marketing due to the intangible character
of service , traditional wholesaler and
retailers can not be used . As services can
not be stored and can not be separated
from producer,
People
Service organizations are people oriented
and people base organizations .
Employees of service firm constitute the
major competency in undertaking business
operations every employee of the service
organization is marketing person who
undertakes either fulltime or part-time
marketing activity.
promotion
Consumers are co-producers in service
business the quality of services will not only
depend upon the performance of the service
provider but also on the performance of the
service customer.
process
Process is a functional activity that assures
service availability and quality. The way
physical setting is designed technically and
how the functions are scheduled and routed
to provide promised services to the
customers speaks of the efficiency of
Process.
Sales promotion strategy of BSNL
Sales promotion:
It is nothing but increasing the sale by
different activities and techniques. Various
techniques and tools can do the sales
promotion. BSNL LTD.also use some of
techniques, which helped the company to
increase the sale of product/ services of
company with the sales promotion the
BSNL had improved the sales up to 40 % .
Product / services offer by BSNL
Basic telephone services:
Dataone {broadband}
Sancharnet {internet}
Intelligent network:
Celleular mobile services:
The sales promotion techniques of
BSNL
Advertising :
On television:
On radio:
Posters and pamphlets:
Hoardings :
Exhibition :
THANK YOU