Transcript Challenges in A Networked World

Challenges in a Networked World
Strategi och styrning 2014
Per Åman
Challenges
Globalization
Integration and responsiveness; scale,
scope, reach, diversity, distance; costs,
competition
Dynamics
Pace, change, time, process,
innovation; product and process,
uncertainty
Intangibles
Knowledge, IPR, expressiveness,
meaning, values
Ethics and ecology
Reputation, social responsibility,
green, CSR
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Globalization
A Flat World?
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The world is connected
The world is big
The world is intangible
based on binary code
is a series of narratives
is branded
is competing on significance
is a service economy
The world is a clash between civilizations
The world is spikey and clustered
The world has a shifting point of gravity
The world is a series of networks
The world is a dynamic ecosystem
The world is a an ecological clock ticking
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Flat or spikey?
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Liberalization and deregulation: The world became bigger
China
East E
Eu
Jap
LA
US
SEA
India
Time
1989
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today
Dynamics
A VUCA world?
VUCA
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Volatility
Uncertainty
Complexity
Ambiguity
The future
is already here —
it's just not very evenly
distributed.
William Gibson
author of ‘Neuromancer’
If I had asked my customers what
they wanted they would have asked
for a faster horse.
Henry Ford
Intangible
Technological knowhow
Business Models
Binary code/ digital
Competing on significance
Intangible assets are also unlikely to be traded (i.e., markets, if they
exist, will be “thin”) because their underlying value often derives from
the presence of complementary assets,
intangible assets are often costly to transfer (Teece, 1981).
value can flow to the enterprise from the astute creation, combination,
transfer, accumulation, and protection of intangible assets.
Intangible assets are the new “natural resources” of the global economy,
in the sense that they underpin enterprise (and national) wealth
generation capacities.
Teece. 2011
Digital
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The world is flat- ”triple convergence”
New technology – a new platform
”In the years roughly coincidental with the
Netscape IPO, humans began animating inert objects
with tiny slivers of intelligence, connecting them
into a global field, and linking them into a single thing.”
Kevin Kelly
New business models
”..new business practices, that were less about
command and control and more about connecting
and collaborating horizontally.”
New and more people
”..the next generation of innovation will come from
All over Planet Flat.”
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Intangibles:
The ’conceptualization’ of the economy
”…an electronic platform for the transmission of ideas at negligible marginal cost.”
Alan Greenspan, 2004
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Business models
Programmer
Appstore
iTunes
iPhone
End user
Binary consequences: The long tail
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Competing on significance
Intangibles as significance: narratives as experiential products
A fictitious story, books (67 languages), films, a brand, an experience, an escape,
a global distribution, a meaningful time, a movement of followers,
a business success (Books: over £400M 2008, Films: over $2412M,
DVD?, Merchandizing ?)
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2006
Ice Age: The
Meltdown
$169,461800
2005
Harry Potter and
the Goblet of Fire
$602,100,000
2004
Harry Potter and
the Prisoner of
Azkaban
$540,263,485
2003
The Lord of the
Rings: The
Return of the
King
$741,451,682
2002
Harry Potter and
the Chamber of
Secrets
$614,700,000
2001
Harry Potter and
the Sorcerer's
Stone
$658,900,000
2000
Mission:
Impossible 2
$350,001,358
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Ethics and ecology
The great acceleration
T
Northern hemisphere
average surface hemisphere
Population
CO2
concentration
GDP
Loss of rainforest & weedland
1800
1900
Water use
Paper consumption
Species extinction
Motor vehicles
2000
Fisheries
exploited
FDI
Ozone
depletion
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The world is spikey
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