Transcript 幻灯片 1 - Manley Ford Communications

TYA Communications:
Your partner for success in China
Who We Are
• We’re a Beijing-based communications firm committed to supporting
our corporate clients’ business goals while staying true to our own
entrepreneurial spirit
• We specialize in image/product campaign, PR events, industrial
shows & exhibitions, leadership training, and employee orientation
and assimilation programs
• We deliver our client’s brand and messages to all dimensions of the
marketplace – on and off line – in the most creative and impressive
packages
We Can Make a Great Partner If Your Business Needs to
• Form and execute an integrated marketing plan tailor-made for
China
• Create brand awareness among the Chinese general public, your
customers and other target audiences
• Initiate and maintain long-term relations with the multiple
stakeholders of your business in China, external and internal
• Develop an environment positive for recruitment and retention in
the highly fluid Chinese talent market
Why We Can Help
• We understand the local culture
• We know the rules of engagement
• We have grown with China’s modernization and learned from the
hits and misses of foreign enterprises
• We have 30 years of combined marketing and PR experience in a
variety of industries, including retail, consumer goods, fast food,
IT, telecommunication, automobile, etc.
We Have Proudly Served…
And many more…
What Services We Provide
• Strategy: Benchmarking, PR & communications plans, message
development, budgeting, organizational consulting
• Media: Press releases, features, background material writing,
translation, relationship building
• Events: Show programming, presentation design, booth/display
materials, public forums, speech writing
• PR: Governmental bodies, trade associations, consumer groups,
universities, research organizations, philanthropy organizations
What Services We Provide (Continued)
• Web: Website design and localization, Internet campaign, content
writing, traffic measure & analysis, server rental and maintenance
• Print: Design and layout, publishing, copy writing, production
• Marketing: market research, focus groups, direct mail
• Advertising: media buying, graphic design & production
• Training: Sales skills, leadership, teamwork, meeting management,
new employee orientation and assimilation
Our Team
•
Jean Liu - Strategy, Branding: A veteran corporate strategist, Jean has served
some of the world’s most recognizable brands – GE, P&G, McDonald’s, Nokia,
Cummins – in efforts to translate their brand power into Chinese. Also an avid
believer of entrepreneurship, she has successfully helped many Chinese national
clients establish a name in their niche markets.
•
Luo Weiwei - Events, Training & Development: Ranking among China’s event
management pioneers, Luo has honed his skills in a variety of industry sectors. He
brings innovative spirit and ruthless professionalism into his work. In total, he has
designed and flawlessly executed over 500 trade shows, exhibitions, ceremonies and
training programs, to the full satisfaction of his clients.
Our Team (Continued)
•
Claire Shangguan - Government Relations, PR: For the past decade, Claire had been a
top executive for some of the largest state-owned enterprises in Beijing. Her thorough
knowledge of governmental processes and excellent track record makes her a much soughtafter business liaison for companies aiming to collaborate with the Chinese authorities.
•
Nicole Lei - Media Relations, Communications: With years of experience in the US and
Chinese media markets serving Fortune 500 firms, Nicole provides strategic and tactical
counsel to transplanted multinationals seeking local navigation and more importantly, an
integrated market communication plan in China. Action-orientated and hands-on, she applies
her wide range of skills to helping clients craft and deliver messages with passion and
precision.
Our Team (Continued)
•
Alissa Liao – Creative: Alissa oversees the artistic process of our projects. A
visionary designer who never loses sight of a client’s business goals, she has
produced some of the most stunning print, Web and trade show presentations for the
biggest national and international brands.
•
Bernardo Tan - Internet, e-Commerce: Before joining TYA, Bernardo was a
marketing director at China’s web portal pioneer Sohu, and the international
powerhouse IBM. The two divergent and equally demanding high-tech cultures
developed his business instinct and a unique set of skills in making the Internet
technologies work for clients with various sales and marketing objectives.
Contact Us
TYA Communications
Suite A 1812-13,
Sun Valley International,
456 Luoyu Road,
Wuhan, China 430074
Tel: +86.27.8777.5030, +86.27.8777.5040