Transcript IAB Europe Web Awards Macedonia 2011

IAB Europe
Web Awards Macedonia 2011
« Challenges and Opportunities for the European Digital Marketing Industry »
The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
IAB EUROPE
A NETWORK OF TRADE ASSOCIATIONS
WORKING FOR THE INDUSTRY
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
December 2011:
Stakeholders and dedicated staff :
• 27 countries with over 125 staff
• 42 corporate members at European level
• more than 5000 member companies
Potential New countries in 2012:
• Macedonia and Portugal
Priorities 2012-2013:
• Public Policies :
• creating trust and transparency
• ongoing dialogue with the regulator
• self regulation
• Business :
• promoting Brand Advertising
• standardization
• Benchmarking/Research :
• understanding the consumer
• comparing the markets
• Networking :
• connecting people
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
THE GOOD NEWS
CONSUMERS AND EXPENDITURES
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
Europe catches up with the US and might becoming
the biggest online market by the end of 2012!
30
24,5
25
25
22
21
19,6
20
17,7
17,1
15
USA
15,3
12
EU
CHINA
10
6
5
2,5
1
0
2009
2010
2011
2012
Source IAB/PWC
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
27%
25%
23%
23%
22%
18%
15%
14%
13%
12%
12%
11% 10%
10%
9%
9%
8%
7%
7%
6%
6%
4%
2%
SPEND ONLINE AS A PERCENTAGE
OF MAIN MEDIA SPEND (WARC DATA)
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
From a passive audience…
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
… to an active user
50% of European
internet users have
chosen better products
or services as a result of
the internet.
Source : Mediascope Europe
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
Consumers want to be
in the boardroom. 44%
is asking to take part in
co-creation of products
& advertising.
Source : MC DC Survey
THE BAD NEWS
LEGAL WORRIES AND TRUST RELATION
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
Control of data
is a hot topic
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
37% is not using
location-based services
because of privacy
concerns
Source : MC DC Survey
Balancing act
Freedom
Restraint
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
The privacy debate
PRIVACY
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
Norway
Finland
Russia
Sweden
Denmark
UK
Poland
Germany
Netherlands
France
Belgium
Italy
Spain
Portugal
Switzerland
Understanding the Consumer driving the digital revolution…
Conducted by:
Turkey
The total
media picture
+
Online deep dive
It’s the proof that convergence is happening
396m
of
Europeans media mesh
(76%)
Source : Mediascope Europe
And that Internet is a through the day medium growing
across different platforms
Watch TV
Use the Internet via PC or laptop
Use the internet via mobile or PDA
80%
70%
74%
67%
31%
62%
52%
58%
41%
39%
25%
23%
06:00 to 10:00
10:00 to 17:30
17:30 to 21:00
Base: Users of all media across 15 markets covered
21:00 to 06:00
And showing that every year more people
convert to buying from their online browsing
Theatre/Cinema tickets up 37%
Financial Products up 20%
Holidays up 18%
Food up 18%
It's the proof to make advertisers
invest in digital
Come together and make it happen!
Keep on pushing the digital economy....with www.iabeurope.eu!
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members
Promoting and Developing
the digital and interactive market
regulate
educate
exchange
inform
promote
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The European Trade Association of the digital and interactive marketing industry representing the National associations and Corporate members