Transcript Career Opportunities at

Career Opportunities at
X420
Marketing Management
Presented By:
Chris Lemmon
Martin Sambusini
Agenda
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About Us
History of our company
Our products
Skill sets for an entry level Marketing
Professional
• Why Marketing as a career?
• Typical Day
• Questions
About Us
Chris Lemmon
Associate Marketing Manager
Martin Sambusini
Associate Marketing Manager
History
• Founded in 1905 by Edward Mead Johnson
who also co-founded Johnson & Johnson
with his brother
• Pioneer in science-based nutrition for infants
and vitamin research
• Acquired by Bristol-Myers in 1967
Products
100 Brand names marketed in more than 110 countries
Infant Formulas
(Enfamil Family)
Children Nutritionals Adult Nutritionals
•LIPIL
•Nutramigen
•ProSobee
•Lactofree
•Enfacare
•Enfamil AR
•Pregestimil
•Sustagen
•Choco Milk
•Boost
•Choice DM
•Subdue
Beginning A Career in
Marketing Management
Consumer Medical Marketing
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Adult
Infant Formula
Pediatric
Direct to Consumer
Marketing Career Ladder
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Assistant Brand Manager
Associate Brand Manager
Brand Manager
Senior Brand Manager
Director
Executive Level (e.g. Senior Director, Vice President, etc.)
Position Profile
Assistant Marketing Manager
•Expected Areas of Competence
•Leadership Behaviors and Themes
•Experience Desired
•Knowledge Desired
•Developmental Value
Expected Areas of
Competence
Assistant Brand Manager
•Participates in the development of the brand/product strategies and tactics.
•Participates in developing tools for effective and consistent brand
communication to customers.
•Participates in the development of relevant methods, tools for market research.
•Participates in the development of materials required for launch of new product
or line extension.
•Conducts cost-benefit analyses on assigned projects when relevant.
•Coordinates executional aspects around the development of communication
materials.
•Initiates and builds relationships with key internal and external contacts to
effectively work on assigned activities.
Leadership Themes
• Creates and Articulates a Vision
• Sets Priorities & Allocates Resources
• Drives Innovation through Embracing Diversity
and Change
• Takes Accountability & Achieves Results
• Develops Self & Others
• Sets the Example and thereby Shapes the Culture
Experience Desired
• Successful academic experience with a top tier University or
undergraduate degree with relevant business experience.
• Experience organizing and prioritizing multiple projects to meet
timelines and budgets.
• Experience in working individually or as a team member.
• Experience in a time-demanding and dynamic environment.
• Experience in using Computer software applications (e.g.
spreadsheets, presentation, word processing).
Knowledge Desired
• Basic understanding of marketing concepts and relationships
with cross-functional partners (sales, advertising, public
relations, agencies, vendors etc).
• Knowledge of general business acumen; e.g. finance,
accounting, distribution.
• Knowledge of general business and market trends.
Developmental Value
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Build consumer and ethical marketing knowledge
Develop understanding of brand development/ creative process
Develop understanding of market research and market trends
Gain knowledge of MJN financial management and budget
process
• Impacting and influencing decisions in a matrix organization
Leadership Development
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Position Profiles
Performance Partnerships
Career Dialogue
360 Degree Feedback
Why Marketing?
Typical Day
Questions?