Transcript Marketing and society : social responsibility and marketing ethics

Marketing and society : social
responsibility and marketing ethics
Social responsibility definition :
Some referred it to” the obligation of the firm , beyond
the requirement of low , to take into consideration in its
decision making the social consequences of its decision
and action as well as profit
Social criticism to marketing
Marketing receives much criticism some of them justified
and much is not .
Social
critics
claim
_ consumer
_ society
_ business firms
that
certain marketing
practices hurt
marketing impact on
individual consumer :
1_ product :
_ quality
the firm should monitor carefully the quality control in
manufacturing its product and make sure that certain
standards are met
_ warranties
should be provided to assure customers that they get
reliable product he should know that he have recourse if
he purchase the product
_ foreign sales
Before a foreign product can be sold to a •
particular county the rules and regulation of that
country should be met first
_ Packaging
a product should not be packed in away that its
already
deceiving
the
consumer
.
_ Planned obsolescence
a practice of selling new product •
purposely planned for the phasing
out of old product
_ Safety
The product must be save to consume or
use
_ Liability
When damage is done due to the use of •
the product , the
business is responsible •
2_ promotion :
• _ effect on children :
sensitive minds
children have
_ exaggerated claims :
for
attraction
_ astfull , deceptive , manipulated
3_ place of distribution
_ refusal to sell or distribute to an area
_ recycling
_ use of channel power ( threats other
_ franchising
(make false claims )
compan
4_ price :
_ higher price to the poor
_
spurious sales price ( inadequate
information )
_ bait and switch switch higher price just whe
consumer show interest
_ unit pricing:allow consumer to compeer
the prices or product per established units
such as ounces or quarter