Transcript Real Estate Marketing and Sales Essentials

Real Estate Marketing
and Sales Essentials
Steps for Success
Dan Hamilton
Psychology of Marketing
Introduction:
Psychology of Marketing
Tips for the Real Estate Salesperson:
1. Get tough with yourself
2. Don’t fear the competition
3. Be open to new things
4. Get the success frame of mind
5. Practice and persistence
6. Have confidence
Psychology of Marketing
Always be proud of yourself. Think of what you have done to get where
you are right now.
• You made the initial decision to get into real estate and you did
it.
• Many people think about changing careers, but most never get
farther than dreaming.
• You studied hard to take the licensing exam.
• You took the exam and passed it. (If you haven’t yet, you will.)
• You survived office training.
• You bought this book and are reading it.
• You are in the real estate business for yourself.
• You are demonstrating courage calling a potential client.
• You are prepared for the call because of the knowledge and
information that you have gained.
Psychology of Marketing
Summary: