Transcript Jeopardy

Marketing Jeopardy
Marketing
Mix &
Target
Markets
Marketing
Careers
& Ethics
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Function of
Marketing
Sales
Policies
Sales
Process
Final Jeopardy
$100 Question from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
2. By increasing awareness
of the need for environmental
controls, what has marketing done?
$100 Answer from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
2. By increasing awareness
of the need for environmental
controls, what has marketing done?
C. Improved the Quality of Life
$200 Question from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
4. After the popularity of a product
dropped, the business needed a new
product to promote that would help to
improve its image. Which marketing
function would come up with the new
product?
$200 Answer from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
4. After the popularity of a product dropped,
the business needed a new product to promote
that would help to improve its image. Which
marketing function would come up with the
new product?
B. Product / Service Management
$300 Question from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
6. What does the selling function involve
that makes it so important?
$300 Answer from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
6. What does the selling function involve
that makes it so important?
C. Contacting Customers
$400 Question from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
1. What does applying the customerorientation element of the marketing
concept enable the business to do?
$400 Answer from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
1.What does applying the customerorientation element of the marketing
concept enable the business to do?
A. Offer Products that
customers want to buy
$500 Question from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
3. According to the marketing concept,
which option shows company
commitment?
$500 Answer from Function of
Marketing
Study Guide 4.09, 1.01, & 1.02
3. According to the marketing concept,
which option shows company
commitment?
C. Setting aside funds to research
what customers want
$100 Question from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
8. Manny has a new idea for a new cleanser that
would decrease the time in cleaning tiled
floors. He thinks this product would be better
than any cleanser currently on the
market. Which of the four Ps should these
investors consider first?
$100 Answer from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
8. Manny has a new idea for a new cleanser that
would decrease the time in cleaning tiled
floors. He thinks this product would be better
than any cleanser currently on the
market. Which of the four Ps should these
investors consider first?
A. Product
$200 Question from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
10. Highway 1 Restaurant allows customers the
opportunity to enter drawings in order to win a
birthday cake. Customers register by providing
their contact information on a card. What does
entering the drawings represent?
$200 Answer from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
10. Highway 1 Restaurant allows customers the
opportunity to enter drawings in order to win a
birthday cake. Customers register by providing
their contact information on a card. What does
entering the drawings represent?
A. Tactic
$300 Question from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
12. What is the overall reason that
marketing strategies are designed and
implemented?
$300 Answer from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
12. What is the overall reason that
marketing strategies are designed and
implemented?
B. Achieving planned goals
$400 Question from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
14. Which market segment do customers
that prefer reasonably priced recreational
activities that include a variety represent?
$400 Answer from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
14. Which market segment do customers
that prefer reasonably priced recreational
activities that include a variety represent?
B. Psychographioc
$500 Question from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
7. Dennis has a great idea for a new type of tennis
ball that, if produced, would be better than any
ball currently on the market. He pitches his idea
to a few investors. Which of the four Ps should
these investors consider first?
$500 Answer from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
7. Dennis has a great idea for a new type of tennis
ball that, if produced, would be better than any
ball currently on the market. He pitches his idea
to a few investors. Which of the four Ps should
these investors consider first?
A. Product
$100 Question from Marketing
Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
15. What marketing career involves
determining why customers do what they
do?
$100 Answer from Marketing
Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
15. What marketing career involves
determining why customers do what they
do?
D. Marketing Research
$200 Question from Marketing
Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
17. Kwacky Kwackers needs a new
package design for its crackers. What
marketing professional would be
responsible for creating the new package?
$200 Answer from Marketing
Mix & Target
Study Guide 4.09, 1.01, & 1.02
17. Kwacky Kwackers needs a new
package design for its crackers. What
marketing professional would be
responsible for creating the new package?
B. Product Management
$300 Question from Marketing
Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
18. What is at the center of all marketing
activities?
$300 Answer from Marketing
Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
18. What is at the center of all marketing
activities?
D . Communications
$400 Question from Marketing
Careers & Ethics
Study Guide 4.07 Ethics Only
4. What is a sales practice that may be
considered illegal?
$400 Answer from Marketing
Careers & Ethics
Study Guide 4.07 Ethics Only
4. What is a sales practice that may be
considered illegal?
D. Tying Arrangements
$500 Question from Marketing
Careers & Ethics
Study Guide 4.07 Ethics Only
2. How can a reciprocal sales arrangement
between a buyer and seller create an
unethical situation?
$500 Answer from Marketing
Careers & Ethics
Study Guide 4.07 Ethics Only
2. How can a reciprocal sales
arrangement between a buyer and seller
create an unethical situation?
B. Ethical Issues can occur
when the reciprocity hurts
or illuminates the competition
$100 Question from Sales
Policies
Study Guide 2.01, 2.08, 2.09
1. What does a salesperson need to do to be
successful in selling?
$100 Answer from Sales
Policies
Study Guide 2.01, 2.08, 2.09
1. What does a salesperson need to do to be
successful in selling?
D. Learn the features unique
to the brands she/ he sells
$200 Question from Sales
Policies
Study Guide 2.01, 2.08, 2.09
3. What can salespeople do to maintain
good relationships with existing customers?
$200 Answer from Sales
Policies
Study Guide 2.01, 2.08, 2.09
3. What can salespeople do to maintain
good relationships with existing customers?
C. Live up to their promises
$300 Question from Sales
Policies
Study Guide 2.01, 2.08, 2.09
5. Which is a pre-sale opportunity for
salespeople to provide customer service?
$300 Answer from Sales
Policies
Study Guide 2.01, 2.08, 2.09
5. Which is a pre-sale opportunity for
salespeople to provide customer service?
A. Providing ample
product information
$400 Question from Sales
Policies
Study Guide 2.01, 2.08, 2.09
7. What is an internal factor that affects the
selling policies of a business?
$400 Answer from Sales
Policies
Study Guide 2.01, 2.08, 2.09
7. What is an internal factor that affects the
selling policies of a business?
C. Financial resources
$500 Question from Sales
Policies
Study Guide 2.01, 2.08, 2.09
6. What should a salesperson do when
dealing with a customer who wants to
return an unsatisfactory item?
$500 Answer from Sales
Policies
Study Guide 2.01, 2.08, 2.09
6. What should a salesperson do when
dealing with a customer who wants to
return an unsatisfactory item?
D. Follow the business’s
selling policies
$100 Question from Sales
Process
Study Guide 2.01, 2.08, 2.09
10. By what will the emphasis put on each
phase of the selling process vary most
significantly?
$100 Answer from Sales
Process
Study Guide 2.01, 2.08, 2.09
10. By what will the emphasis put on each
phase of the selling process vary most
significantly?
C. Product and Client
$200 Question from Sales
Process
Study Guide 2.01, 2.08, 2.09
12. A customer has been looking at different
brands of the same product for several
minutes. What is the most appropriate sales
approach to use under these circumstances?
$200 Answer from Sales
Process
Study Guide 2.01, 2.08, 2.09
12. A customer has been looking at different
brands of the same product for several
minutes. What is the most appropriate sales
approach to use under these circumstances?
C. “Brand X is on Sale today”
$300 Question from Sales
Process
Study Guide 2.01, 2.08, 2.09
14. What is good advice for a salesperson to
follow when questioning customers?
$300 Answer from Sales
Process
Study Guide 2.01, 2.08, 2.09
14. What is good advice for a salesperson to
follow when questioning customers?
B. Ask impersonal questions
$400 Question from Sales
Process
Study Guide 2.01, 2.08, 2.09
16. What should a salesperson explain to a
customer when recommending a substitute
item?
$400 Answer from Sales
Process
Study Guide 2.01, 2.08, 2.09
16. What should a salesperson explain to a
customer when recommending a substitute
item?
C. Comparable Features
$500 Question from Sales
Process
Study Guide 2.01, 2.08, 2.09
18. Tim could not think of any more
questions to determine a customer's need
for a new stove. What should Tim do?
$500 Answer from Sales
Process
Study Guide 2.01, 2.08, 2.09
18. Tim could not think of any more
questions to determine a customer's need
for a new stove. What should Tim do?
A. Use questioning statements
Final Jeopardy
This four letter acronym help analyze both
Internal and Exteral factors which may lead to
a companies success or failure.
Final Jeopardy Answer
SWOT
Strength / Weakness (Internal)
Opportunities / Threats (External)