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•The Hardest Part of My Job
• Proving To You That You Can
Do It Too!
• Please Allow Me To Share How
I Do It – And You Can Too
• My Goal - $1 Million In 90 Days
Using Internet Marketing
•Introduction – Just An Average Person
•Online Since Late 1996
•Farmer – College - Military – Internet
• First Site WillieCrawford.com = Internet
Marketing
• Second Site = Niche Site Chitterlings.com
(Soul Food Website)
• Built The List As Instructed
• Built Community As Instructed
Intro Continued
• Website Community Told Me Product
They Wanted
• I Pre-sold Product To Confirm Want
• Cookbook Continues Making Six Figures
Many Years Later
• Site Continues Teaching Me Important
Marketing Lessons
• They Still Want One Main Product
Category
• Four - Five New Cookbooks In The Works
Intro Continued
• Hardest Part Of Getting Started - Deciding
On A Niche
•Make It An Information Product
• Information Is The Easiest Product To
Produce, Package, And Deliver
• Marketing A Service = Time For Money
• Information Can Be Packaged In Countless
Forms – More Later
• Be A Niche Marketer – You Can’t Be All
Thing To Everyone!
Basic Requirement
•Develop A Set Of Core Skills And You Can
Be Successful In Any Niche
•Understand Human Psychology
•Understand Copywriting
•Direct Sales Experience A Plus
•Basic Understanding Of HTML, Hosting, Etc.
Niche Marketing
•Leverage The Experience Of Others
•No Real Need To INVENT Anything New
•Latest Internet Marketing Catch Phrases
Largely Rehash Of Pre-Internet Days
•Largely Come To Just Doing It And Not OverAnalyzing
Niche Marketing Works
• My $1,000,000 In 90 Day Challenge
• Proof That These Techniques Work
• 1 October 2006 – 31 December 2006
• Document Every Step – Opportunity To
Watch Over My Shoulder
• Creating A Course In the Process ;-)
Choices In Niche Marketing
•First Identifying Profitable Niches
•Follow Your Passion Or Follow The
Money?
•Developing Your Own Products
•Selling Affiliate Products Until You
Develop Your Own - and As Backend
Products
Develop Purpose And Focus
• I Saw Many Of My Contemporaries Give
Up Their Dreams In Frustration
• Devoted Myself To Discovering What
Really Works And Teaching Others
• Published An Ezine Since 1998
• Written Over 500 Articles
•Written Over 30 Ebooks
• Noticed People Begging To Be Mislead
•I’m In Dozens Of Different Niches
• One Niche – One Project At A Time
• Set Up Sites Largely On Autopilot –
Automated Digital Download
• Centralized Customer Support And
Control
•Basic Marketing Skills And Techniques Can
Be Adapted To Many Niches
•My Soul Food Website Uses Dozens Of
“Internet Marketing” Techniques
Techniques Used On Site
•List Building
•Scarcity With Limited Time Bonus
•Community Building
•Incredible Copywriting
•Web Audio To Allow Visitors To Connect
•The Products That They Told Me That They
Want
•To Be Successful In Any Niche Adopt Ideas
From Other Niches
• Can Be Used To Finance Many Project
•Example… My “Wedding Fire Sale”
•Adopted Fire Sale Concept Very Prevalent In
The Internet Marketing Niche
Wedding Fire Sale
Wedding Fire Sale
•$28,000 The First Day
•$21,000 The Second
•$85,000 In 7 Days
•$23,000 In Backend Sales
•Just Applied Lessons Learned From Others
•Did Absolutely Nothing New
•Just Had A Good “Reason Why”
Applying To Any Niche
•Apply To Any Niche
•Music Industry
•Martial Arts
•Cooking
•Pets
•Health
•Building A Homeless Shelter
The Homeless Shelter
The Homeless Shelter
•Contacted In November – December 2005 By
Person With A Dream
•Launch A Television Cooking Show
•Build And Fund A Homeless Shelter
•Cooking Show/Shelter Flow
•Problem – Just An Idea… No Plan… No Money
The Homeless Shelter
The Homeless Shelter
•New Client – Regular Attendees On Brainstorming
Calls I Hold
• New Client – Regular On Teleseminars I’d Taught
•Publicity Worked In Generating A Client
•Question – Do I Take On This Project
•Initially No, Then Yes
The Homeless Shelter – Part II
The Homeless Shelter
Problems:
Filming A Television Show Requires Sponsors
And Or Own Funding
Not Related To Anything I Had Ever Done
Before
No Ideas HOW To Generate Needed Funds
The Homeless Shelter – Part II
The Homeless Shelter
•Internet Marketing To The Rescue
•Set Up Website To Build List And Support
•Start Publishing Ezine And Blogging
•Idea Of Portal As Source Of Funds
•Idea Of Fire Sale As Source Of Funds
•Tons Of Other Ideas Such As Viral Tools (Ebooks
Etc.)
Idea Adapted From Internet
Marketing
•Internet Marketing Idea Applied To Charity
•Portal Where Advertisers Are Listed Free And
Then Offered Upgraded Listing
•Borrowed From Yanik Silver’s Underground I
•Will Work Largely Because Of Tie In With
Television Show
•Semi-Automatically Renewed Annual Income
Help From A Fire Sale
Internet Marketing Fire Sale To The Rescue
•Twist On Fire Sale = KickStartMegaSale
•Items That Appeal To Variety Of Audiences
•Instant Split Commission To Affiliate To Incentivize
Them? Check Paypal’s TOS!
•Funds To Be Leveraged By Rolling Out Early
Episodes Of Show To Start Bigger Cash Flow
•JV Partners/Affiliates Paid 50% Commission
•Commission Paid Instantly Into Your Paypal
Account
•Sale Lasted Through June 30th, 2006
•Not As Smooth As I’d Hoped
•Not Enough Support
•Not PERFECT Fit (Product to Lists)
Project Off-Shoots
New Million Dollar Ideas From Project
• People Seeking Help With Online Fund-Raising
• Lead Me To Create Internet Fundraising Kit
• People Wanting Guidance In Writing & Marketing
Cookbooks
• Lead Me To Expand My “How To Write And Market
A Cookbook” Kit
• Two In-Demand Products That Identified
Themselves!
•Just Look For Ways To Adapt Techniques
•Go For The Low Hanging Fruit
•Go With Passion But Make Sure You Understand
It’s Profit Potential
•The Majority Of People In An Industry Do Things
The Same Way
•Borrow Things From Other Industries To Excel
Identifying Profitable Niches
•Identifying Profitable Niches
•Most Important Question Most
Beginners Face - What To Sell?
•Sell Something People Want
• Sell Something People Are
Willing To Pay For
• Sell To People Who CAN And
Will Pay For It
Identifying Profitable Niches
•Identifying Profitable Niches
•Sell A Range Of Product At
Different Price Points
• Don’t Be Afraid To Sell
EXPENSIVE Products
• Your Customers Are Buying
Them And If Not From You,From
Someone Else
Identifying Profitable Niches
•How To Locate Profitable Niches
• Watch the news
• Watch the magazine racks
• Listen to your spouse, kids, or their
friends - what are they buying
•Listen to what people complain about in
restaurants,doctors office, post office, etc.
• Listen to what people are really
frustrated with on discussion forums
Identifying Profitable Niches
Identifying Profitable Niches
•Notice what features are missing from
products that you buy and use
• Look for ways to improve practically any
existing product
• Simple Idea: Greeting Cards Over The
Internet – Free Sample For You!
• Produce Existing Products In Different
Identifying Profitable Niches
• Look For Product That Are Already
Selling Well
• Watch Your Competitors Over Time
• Visit Top Ranked Websites And See
What They Are Selling
• Sell Affiliate Products Similar To What
You Plan To Produce To Confirm Demand
• Use Surveys To Confirm What They
Want
Profitable Niches
• Identify Profitable Niches By
Watching Trends
• Example: Changing Weather
Patterns And Hurricanes & Blogs
• What Health Problems Scare Or
Perplex A LOT Of People?
• Bird Flu, Migraine Headaches,
Increasing Violence, Weight Loss
Developing Your Own Products
Develop Your Own Products
•Why? A Bigger Slice Of The Pie For A
Longer Time, Possibly Leveraging Others
Efforts
• Important RULE: Always, Always,
Always Build Backend Into Your Product
Line
• Lower End Products Sell Next Product In
The Line
Product Formats
(12 Ways to Leverage Same Information)
Product Formats
• Ebooks
• Software
• Physical book (not as profitable
but builds credibility)
• Interview an expert and record it
• Transcribe recording and then
sell both the ebook/transcript and
the audio in various formats
Product Formats
• Combine ebook and audio in a binder and
call it a course.
• Put audio on CD
• Camtasia Videos As Online Downloads
• Put Camtasia on DVD (much of Product
Launch Formula and several other big
ticket items)
Product Formats
Product Formats
•Shoot live video and then put on CD,
cassette tapes, videotapes, DVDs
• Offer combination packages.
• Conduct live free and fee teleseminars
• Conduct live conferences and workshops
• Conduct group and one-on-one coaching
• Expand into offline media (television and
radio show “internet radio is EASY”
Resale Rights And Licenses
Buy And Sell Resale Rights Or Licenses
•These Can Range In Price From Free To
Tens Of Thousands of $$
• Pricing Depends Upon Product And
Purpose Of Offering License
• Example: I Sell Resale Licenses To Many
Of The DVD Products I’ve Created As Well
As Software Products
• Be Careful When Buying Reprint Rights
To OLD Products
Market Affiliate Products?
• Why? You Don’t Have Products Yet or
You Don’t Have Big Ticket Products Yet
• Selling Others Products Opens Up JV
Pathway
• Excellent Way To Locate/Offer
Backend Products
•Techniques That I Use And Teach
•Make sure the product is a perfect match
for your audience
• Do product reviews (leverage trust and
credibility with your market) - “Us Against
Them”
• Use ezine to build this trust
• Use articles to get "endorsements"
Affiliate Marketing Methods
Examples of Article Marketing
Articles I’ve Written
•Amazing Secrets of A Traffic Generation
Master (Generated over $10,000 in sales in
2 weeks)
• Amazing Secrets of A Black Belt JV Broker
(Generated an endless stream of JV
brokering deals as well as ebook with resale
rights)
Affiliate Marketing Methods
Examples of Article Marketing
•Moles, Warts and Skintags Generated
$1400 in sales and top search engine
ranking)
•Product Launch Success Secret - The JV
Broker
• Over 2 Dozen Inquiries About Brokering
Product Launches
• Over 50 Immediate Sales
• Led To The International Assn. Of JV
Brokers
Affiliate Marketing Methods
Viral Ebooks
•Another Favorite Technique – Viral
Ebooks
• Must Deliver Tremendous Value
• Put Links To Your Products
• Build In Backend
•20 Insider Techniques Of A Super Affiliate
Affiliate Marketing Methods
Viral Ebook
• “The Master Blueprint To Internet
Marketing Success”
• Written To Build A List
• Written To Build A Community
• Written To Brand
• Sold With Master Resale Rights
• Has Generated Thousands Of List
Members, Numerous Sales, And Several
Clients
Affiliate Marketing Methods
Viral Ebook
• “The ONE Thing”
• Backends My Membership Site
• Practically Every Lesson Also SoftSells A Product
• Sold With Master Resale Rights
• Offered As Affiliate Sales Tool With
Membership Site
• Written In 3 Hours, Offered With No
Website Or Graphics
Affiliate Marketing Methods
Viral Ebook
“The ONE Thing”
Affiliate Marketing Methods
Viral Ebook
The One Thing
Affiliate Marketing Methods
Viral Ebook
The One Thing
Stealth Affiliate Marketing
Method – Membership Site
• Stealth Marketing Method – The
Membership Site
•“Breaking Into The Internet Marketing Inner
Circle”
• Product Is 30+ “Insider Interviews”
• Rare, Honest, In-depth Interviews
• Pays Members 50% For Referral
• One-Time $197 Membership
• Backend Profits
Stealth Affiliate Marketing
Metho – Membership Site
•Membership Site Continued…
•Build A Community That You Can Market
To Long-term
• Better Than List In Many Ways
• Continues To Grow
• Offers Room For Spin-offs
• Asset With Real Value – You Can
Eventually Sell Site
Other Favorite Marketing Tools
•Camtasia videos - same concept as
articles except now you don't need for them
to click.
• You explain a problem or concept, offer a
solution and deliver them right to the page
offering that solution.
• Secrets Of The Internet Marketing Titans
http://therealsecrets.com/titans/titans.html
Favorite Marketing Tools
Other Favorite Marketing Tools
•PDF's perceived as having greater value
that an article... call it a special report and
it can be passed on.
•Encourage other to pass it on
•Offer branded versions to affiliates.
•Could use viral software... Give away
and embed links or backend product
offers.
Favorite Marketing Tools
Other Favorite Marketing Tools
• Offer free streaming MP3 and on the
page that it's streamed from offer some
other product
Affiliate Marketers Super Tool
• Super Advanced Marketing Tool
•JV Brokering... Leveraging your contacts to
get them to make "affiliate sales" and make
you money.
• You basically sign JV partners up as subaffiliates. They earn a 1st tier commission,
and you earn a second-tier commission,
which is whatever you have negotiated with
the product owner.
JV Brokering Example
JV Brokering Example
-Success Alert Ebook
I find partners to sell the ebook for 50% of
$47
• For finding and recruiting the JV
partners… sub-affiliates I earn 10%
• I negotiated exclusive rights to recruit
affiliates
• I got to choose SUPER-AFFILIATES that I
wanted
JV Brokering Example Cont.
Success Alert Continued
•Results: We sold nearly $60,000 worth in
the first 30 day
• I earned 10% on partner’s sales and 50%
on my own sales
• This continues today, two year later with
sales still going strong
• Just An Ebook – You Can Earn Hundreds
Of Thousands On Some Products
The Real Niche Marketing
Secrets
Summary
•Find a problem and solve it. People buy
solutions.
• Educate them as to why it’s a problem
• Use classic copywriting formula (Pain,
Pain,Solution)
• “Problem, Agitate, Solution”
• Much easier to sell people something that
they WANT! NOT Something They “NEED”