Transcript 1 – Introduction to Internet Marketing – Opportunity

Introduction to Internet Marketing (Part One)
Welcome!
Ivan Surjanovic, [email protected]
Copyright 2014 by iPower Lab
www.ipowerlab.com
Introduction to Internet Marketing (Part One)
Internet
Trends
&
Opportunities!
Ivan Surjanovic, [email protected]
Copyright 2014 by iPower Lab
www.ipowerlab.com
Introduction to Internet Marketing (Part One)
Wayne Gretzky
When asked what made him stand out from many
other hockey players, Gretzky responded:
"A GOOD hockey player plays where the puck is.
A GREAT hockey player plays where
the puck is going to be".
Introduction to Internet Marketing (Part One)
Andy Groove (the founder of Intel):
“All businesses will become Internet businesses"!
Introduction to Internet Marketing (Part One)
Forrester Research:
“The future of ecommerce looks bright": After topping
$200 billion for the first time, online retail sales in the U.S.
are forecast to reach $327 billion by 2016.”
“Consumers' average yearly online spending will increase
to $1,738 per person by 2016”.
Introduction to Internet Marketing (Part One)
____% of U.S. retail sales will involve the web by 2017
60%
Introduction to Internet Marketing (Part One)
The Cyber Monday (December 2nd, 2013) was the
biggest e-commerce spending day in US history.
Adobe reports that total online sales grew 16% to hit a
new high of $2.29 billion in one single day.
Introduction to Internet Marketing (Part One)
Mobile ad spending grew by 120% in 2013 (eMarketer).
Projected growth in 2014?
56%
Introduction to Internet Marketing (Part One)
US Daily Consumption of Media (based on time spent):
digital media: 44.4%, TV 38.1%, radio 12.1%, print 4.5%
Introduction to Internet Marketing (Part One)
The internet is the fastest-growing advertising medium
By 2015, then, the internet will have grown to account for
24.6% share of global advertising spending
Introduction to Internet Marketing (Part One)
Only 2.7 billion people - just over one-third of the world's
population - has Internet access
There are 20,000 dots on this chart
Imagine for a moment a 50 time BIGGER
picture with the total of 1000,000 dots!
If the total global e-commerce sales is more
than $1 trillion ($1.3 trillion), then each single
dot represents more than $1,000,000 in
online business.
The point of this exercise is to visually
present a huge number of business
opportunities on the web.
Introduction to Internet Marketing
Thank You!
Ivan Surjanovic, [email protected]
Copyright 2014 by iPower Lab
www.ipowerlab.com