Transcript A Road in the countryside

How We Can Help You Create an
E-Presence & Expand Your
Marketing Opportunities
Fulton, MO 2012
By
Dr. Michael Stachiw
Page 1
This presentation, along with a
library of marketing resources
are available electronically at:
www.feeddealer.com/library
Page 2
FeedDealer.com - Marketing Co-Op Group
• Who are we?: A loose Co-Operative working group of
ex-Purina employees who bring over 100 years of
agricultural marketing experience to your organization
•Our group includes the following companies:
• Strategic Mapping & Data Services LLS (SM&DS)
• Priority One Inc.
• Wordscapes LLC
• SecurityCamerasMO.Com
• Format International, Inc.
• Our customers vary from Land O’Lakes Purina Feed,
Non-Profit organizations to individual Purina dealerships.
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FeedDealer.com - Marketing Co-Op Group
What we do:
• E-Zines/E-Newsletters
• Website construction, hosting & promotion
• Postcard and tri-fold flyer mailings
• Mapping of customer data
• Provide mailing labels from LOLPMI database
• Demographic studies/information for store
location
Page 4
• We host and promote over 50 web sites, with
the majority having an agricultural theme
• On a regular basis we send out over 750K/ emails/month from no fewer than 50 clients.
• These emails vary in complexity, length and
content.
• The number of recipients for any one e-mail
piece varies from a couple hundred to over
180K
Page 5
FeedDealer.com - Marketing Co-Op Group
• We layout & mail using traditional
methods multiple postcards and flyers
per month
•We have created for dealers envelope
stuffers
•Create newspaper ad layouts
Page 6
Web/Internet & Traditional Marketing
Web/Internet marketing need never
forget its linkage to more traditional
marketing methodologies, or your
efforts will surely fail, or at the very
least be rendered ineffective.
-– Dr. Mike Stachiw
Page 7
Web/Internet & Traditional Marketing
You need to:
1. Have a website , with email addresses
2. Place your email address and web site address
on all tradition correspondence (bill of ladings,
bills, business cards, etc.)
3. Place your web address (and possible e-mail
address) on the side of delivery trucks, building
fronts, and similar billboards
4. Don’t forget placement also on yellow page ads,
newspaper ads, etc.
Page 8
Website Samples
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Direct Mail & E-Mail Blasts
 Product Promotion
 Store Event
 Special Sale
 Coupon Offer
In-Store
 Sales Counter Handouts
 Frequent Purchase Cards
 Invoice Stuffers
Newspaper Ads
Store Brochure
Page 14
E-Zine Samples
Page 15
E-Zines
Announcements
New Store/New Ownership
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Obtaining Mailing Labels
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Using LOLPF E-Mails &
Addresses (for labels)
As a Purina dealer you have access to
the Purina Rewards database through
the proxy services of Strategic
Mapping & Data Services LLC.
Page 30
Using LOLPF E-Mails
for Your E-mail Campaign
• All you need to provide
is:
– Center point ZIP Code
– Search radius
– PDF/Jpeg of your E-Zine
Note: For labels we need a center point ZIP code and a radius also
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Tri-Fold Mailers
&
Postcards
Page 36
Tri-Fold Mailers
Open Houses
Promotions
Page 37
Tri-Fold Mailers
Meetings/Events
Services
Page 38
Tri-Fold Mailers
Coupons
Customer or Prospect Letters
Page 39
Postcard Mailers
Meetings
Promotion
Page 40
Postcard Mailers
Dealers Can Combine
Marketing Efforts
Promote with
a Local Event
Page 41
Other Creative
Marketing Support
Page 42
Frequent
Purchase Cards
(Front)
(Back)
Page 43
Newspaper Ads
Events
Grand Openings
Page 44
In-Store Coupon Handout
(Encourage Return Visit)
Valued Customer,
Thank you for your business!
On your next visit to our store,
bring in this coupon and receive
a FREE bag of product shown!
Paws, Claws & Exotics, Too
Mazuri Product _______________________
Bag Size ______________________
______________________________
Dealer Signature
19764 IL Route 9  Pekin, IL 61554
(309) 925-3111
Valid Thru 12/30/11
Page 45
Store Brochure
(Outside – Tri-Fold Brochure)
Page 46
Store Brochure
(Inside – Tri-Fold Brochure)
Page 47
Dr. Michael Stachiw
10715 Kahlmeyer Dr.
St. Louis, MO 63132
Phone: 314-428-3156
Fax: 314-428-4102
[email protected]
www.FeedDealer.com
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