Transcript Document
Employment Readiness Program MWR Brand Central Download Link -- http://www.mwrbrandcentral.com/HOMEPAGE/printmedia.html • Objective The intent of the Employment Readiness Program (ERP) marketing materials is to offer a standardized look for the program at each garrison. Consistent branding will increase visibility and recognition of the ERP program by Army leadership as well as the primary target audiences of the ERP, including Army spouses. • Tri-fold brochure (front) Marketing materials These materials may be displayed at ACS centers, Newcomer events, job fairs, Family and MWR events, garrison and community outreach opportunities, ACAP and high traffic Family and MWR and garrison facilities 1. 2. 3. 4. 5. 6. 7. 8. Tri-fold brochure – plus insert that can be printed “three up” and trimmed to insert inside tri-fold to showcase hiring events/job fairs/training/workshops/seminars Posters/flyers – 11”x17” and 8.5”x11”. Note there are several versions of posters and flyers. Info and events posters can be customized with additional information and are to be used to promote specific events/job fairs/trainings, etc. Promotional posters are to be used as general advertisements for the program. Vertical pop-up banner – For indoor use only Tablecloth Vinyl banner – 4’x8’. Suggest using outdoors but may be used indoors too. Feather banners - For indoor or outdoor use. Web ad – Place on Family and MWR websites and link to ERP page on MyArmyOneSource.com http://www.myarmyonesource.com/FamilyProgramsandServices/FamilyPrograms/EmploymentReadiness/defa ult.aspx Digital signage ad – Place on garrison digital signage screens in Family and MWR facilities and ACS Promotional Poster/flyer with taglines “Build & Enhance Your Career” and “Where Career Success Begins” Informational Poster/flyer customizable Tri-fold brochure (back) Tri-fold insert (customizable) Event Poster/flyer For job fairs/events (add details in white space) Employment Readiness Program MWR Brand Central Download Link -- http://www.mwrbrandcentral.com/HOMEPAGE/printmedia.html 4’ x 8’ banner Vertical pop-up banner Feather Banner Tablecloth Web ad Digital signage ad POC INFORMATION: Ms. Patti Wells, HQ, IMCOM G9, Employment Readiness Program Manager Commercial: 210-466-1200; DSN: 450-1200 email: [email protected]