Transcript template - city light

Week 8
DIFD 321
Marketing 2.0
The action or business of promoting and selling products or services,
including market research and advertising.
WHAT IS MARKETING?
A Good Brand Answers:
Who Are
We?
Why
Should
You Care?
MY
BRAND
How We
Do It?
What We
Do?
Marketing Plan
•A marketing plan is a written document that
details the necessary actions to achieve one or
more marketing objectives. It can be for a product
or service, a brand, or a product line. Marketing
plans cover between one and five years.
Marketing Plan
• Current Situation –
– Macro-environment
– Market Analysis
– Consumer Analysis
• Summary of Situation Analysis
• Marketing research
• Marketing Strategy
–
–
–
–
Product
Price
promotion
Distribution
• Implementation
• Financial Summary
• Scenarios
– Prediction of Future Scenarios
– Plan of Action for each Scenario
Team Work…
• Break up into 3 Groups (we’ll count out).
• Group 1
– New pub near Winthrop
• Group 2
– Home builder in Rock Hill who is loosing business
due to the weak economy
• Group 3
– New SEO company
Your Plan in 3 minutes or less
• Current Situation –
– Macro-environment
– Market Analysis
– Consumer Analysis
• Summary of Situation Analysis
• Marketing research
• Marketing Strategy
–
–
–
–
Product
Price
promotion
Distribution
• Implementation
• Financial Summary
• Scenarios
– Prediction of Future Scenarios
– Plan of Action for each Scenario
Thoughts?
• http://www.youtube.com/watch?v=72M3E9HlzB
Y&feature=related
• http://www.youtube.com/watch?v=vnOyMSEW
NTs
• http://www.youtube.com/watch?v=R55euHQna0
• http://www.youtube.com/watch?v=j7e_igiPIUI
Thoughts?
Thoughts?
Thoughts?
Thoughts?
Thoughts?
Thoughts?
Homework
• Email me at least 2 ads that you found online
that were ‘interesting.’ One should be a video
and the other should not be a video.
• [email protected]